At a Glance
- Tasks: Lead and optimise paid media campaigns across Google Ads, Meta, and TikTok.
- Company: Join a dynamic digital marketing team in a hybrid work environment.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Mentorship opportunities available in a supportive team atmosphere.
- Why this job: Make an impact by driving performance for diverse client campaigns.
- Qualifications: Hands-on experience with PPC and strong analytical skills required.
The predicted salary is between 47500 - 47500 £ per year.
An opportunity has arisen for an experienced Paid Media Manager to join a growing digital marketing team and take ownership of performance across a diverse portfolio of client campaigns. This is a hands-on role combining strategy, campaign management and team leadership, with responsibility for delivering measurable results across paid search, shopping and paid social channels.
The Role
- Lead paid media strategy across Google Ads, Microsoft Ads and Paid Social platforms
- Plan, build and optimise campaigns across Search, Shopping, Performance Max, Display and YouTube
- Manage Paid Social campaigns across Meta (Facebook & Instagram) with exposure to TikTok desirable
- Oversee Google Merchant Centre and product feed optimisation
- Manage campaign budgets and drive performance across multiple accounts
- Monitor and improve KPIs including ROAS, CPA, CPL and conversion rates
- Lead and support a small PPC team to maintain high campaign standards
- Ensure accurate tracking and reporting using GA4 and conversion tracking tools
- Provide clear performance insights and recommendations to clients
About You
- Strong hands-on experience managing Google Ads / PPC campaigns
- Experience across Search, Shopping and Performance Max
- Experience running Paid Social campaigns across Meta (Facebook & Instagram)
- Exposure to TikTok Ads desirable
- Good understanding of Google Analytics (GA4) and conversion tracking
- Experience mentoring or managing junior PPC specialists
- Strong analytical mindset with commercial awareness
- Excellent communication and client-facing skills
Digital Marketing Executive employer: Symmetric Recruitment Ltd
Join a dynamic and innovative digital marketing team in Witney, Oxfordshire, where your expertise as a Paid Media Manager will be valued and nurtured. We offer a hybrid work environment that promotes flexibility and work-life balance, alongside opportunities for professional growth and development. With a focus on collaboration and creativity, you'll lead impactful campaigns while enjoying a supportive culture that celebrates success and encourages continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work with PPC or paid media. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. When you get the chance to chat with potential employers, share your success stories to demonstrate your hands-on experience with Google Ads and Paid Social.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in PPC and performance marketing. Be ready to discuss how you've optimised campaigns and improved KPIs like ROAS and CPA. This will show you're not just knowledgeable but also passionate about the field.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives you a better chance to stand out and show us why you're the perfect fit for the Digital Marketing Executive role.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with Google Ads, PPC campaigns, and any relevant achievements that showcase your skills in performance marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention specific campaigns you've managed and the results you've achieved to grab our attention.
Show Off Your Analytical Skills:Since this role requires a strong analytical mindset, don’t forget to mention your experience with Google Analytics and how you've used data to drive campaign performance. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Symmetric Recruitment Ltd
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of Google Ads, Meta Ads, and TikTok Ads. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've monitored KPIs like ROAS and CPA, and be ready to explain how you optimised campaigns based on those metrics. This will demonstrate your analytical mindset and commercial awareness.
✨Demonstrate Leadership Experience
Since this role involves leading a small PPC team, be prepared to share your experiences in mentoring or managing junior specialists. Discuss how you've supported your team in achieving high campaign standards and how you handle challenges within a team setting.
✨Prepare for Client-Facing Scenarios
As communication is key in this role, think of examples where you've provided performance insights and recommendations to clients. Practice articulating complex data in a way that's easy to understand, as this will show your excellent client-facing skills.
