At a Glance
- Tasks: Lead and optimise paid media campaigns across Google Ads, Meta, and more.
- Company: Join a dynamic digital marketing team with a focus on growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Great opportunity for career advancement in a supportive environment.
- Why this job: Make a real impact by driving performance for diverse client campaigns.
- Qualifications: Experience in managing PPC campaigns and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
An opportunity has arisen for an experienced Paid Media Manager to join a growing digital marketing team and take ownership of performance across a diverse portfolio of client campaigns. This is a hands‐on role combining strategy, campaign management and team leadership, with responsibility for delivering measurable results across paid search, shopping and paid social channels.
The Role
- Lead paid media strategy across Google Ads, Microsoft Ads and Paid Social platforms
- Plan, build and optimise campaigns across Search, Shopping, Performance Max, Display and YouTube
- Manage Paid Social campaigns across Meta (Facebook & Instagram) with exposure to TikTok desirable
- Oversee Google Merchant Centre and product feed optimisation
- Manage campaign budgets and drive performance across multiple accounts
- Monitor and improve KPIs including ROAS, CPA, CPL and conversion rates
- Lead and support a small PPC team to maintain high campaign standards
- Ensure accurate tracking and reporting using GA4 and conversion tracking tools
- Provide clear performance insights and recommendations to clients
About You
- Strong hands‐on experience managing Google Ads / PPC campaigns
- Experience across Search, Shopping and Performance Max
- Experience running Paid Social campaigns across Meta (Facebook & Instagram)
- Good understanding of Google Analytics (GA4) and conversion tracking
- Experience mentoring or managing junior PPC specialists
- Strong analytical mindset with commercial awareness
- Excellent communication and client-facing skills
Digital Marketing Specialist in Witney employer: Symmetric Headhunting
Join a dynamic and innovative digital marketing team that values creativity and results-driven strategies. As a Digital Marketing Specialist, you'll benefit from a collaborative work culture that fosters professional growth and offers opportunities to lead impactful campaigns across various platforms. With a focus on employee development and a commitment to delivering exceptional client outcomes, this role provides a rewarding environment for those looking to make a significant impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Witney
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work with paid media. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate your hands-on experience with Google Ads and Paid Social, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you've improved KPIs like ROAS and CPA in past roles. We want to see that you can not only manage campaigns but also drive performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Digital Marketing Specialist in Witney
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight your experience with Google Ads, PPC campaigns, and any relevant achievements that showcase your skills in managing paid media strategies.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention specific campaigns you've managed and how you’ve driven measurable results, especially in areas like ROAS and CPA.
Show Off Your Analytical Skills:We love numbers! Be sure to include examples of how you've used data to improve campaign performance. Talk about your experience with Google Analytics and how you've tracked KPIs to make informed decisions.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team!
How to prepare for a job interview at Symmetric Headhunting
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Microsoft Ads, and the various Paid Social platforms. Brush up on the latest features and updates, especially for Google Merchant Centre and TikTok, as this will show your commitment to staying current in the digital marketing landscape.
✨Showcase Your Campaign Successes
Prepare specific examples of campaigns you've managed, focusing on KPIs like ROAS, CPA, and conversion rates. Be ready to discuss what strategies you implemented, how you optimised performance, and the measurable results you achieved. This will demonstrate your hands-on experience and analytical mindset.
✨Demonstrate Leadership Skills
Since this role involves leading a small PPC team, be prepared to talk about your experience mentoring or managing others. Share examples of how you’ve supported junior specialists and maintained high campaign standards, showcasing your ability to lead and inspire a team.
✨Communicate Clearly and Confidently
Strong communication skills are key in this role, especially when providing insights and recommendations to clients. Practice articulating your thoughts clearly and confidently, and consider how you can tailor your communication style to different audiences, whether they’re technical or non-technical.
