At a Glance
- Tasks: Drive strategic growth in home care services and build key NHS relationships.
- Company: Sylvian Care, a leading provider in South East London.
- Benefits: Strong OTE package, supportive leadership, and clear progression opportunities.
- Other info: Hybrid role with travel; autonomy to deliver impactful strategies.
- Why this job: Shape the future of home care while making a real difference in people's lives.
- Qualifications: 3-5 years in home care business development with proven growth results.
The predicted salary is between 50000 - 65000 £ per year.
Sylvian Care South East London is expanding and we are seeking an experienced Senior Business Development Manager to drive strategic growth across our regulated domiciliary care services and our premium Signature Service. This is a senior, hands-on commercial role for someone with proven home care sector experience who can build and convert a robust pipeline through NHS and community-based referral pathways.
Core Focus Areas
- NHS relationship management (Trusts, community services, discharge teams, GP practices)
- ICB and commissioning engagement, including pathway development and service positioning
- Community and healthcare partnerships (VCSE, advocacy groups, case managers, allied health professionals)
- Identifying, qualifying and converting growth opportunities across private and publicly funded care
- Building and embedding strategic referral pathways for both domiciliary care and Signature Service
Reporting Line
Reports to: Director, Sylvian Care South East London
Key Responsibilities
- Develop and deliver a regional business development plan aligned to growth targets across domiciliary care and Signature.
- Own and grow relationships with key NHS stakeholders and community partners; maintain a structured engagement cadence.
- Secure meetings and progress opportunities with ICBs, commissioning leads and pathway owners, presenting a credible, compliant offer.
- Build and manage a high-quality referral pipeline; implement a consistent approach to qualification, follow-up, and conversion.
- Create and maintain strategic referral pathways (discharge, reablement, community nursing, social prescribing, dementia, end of life, etc.).
- Represent Sylvian Care at local network meetings, forums and events, ensuring brand and service standards are reflected in every interaction.
- Work with operations to ensure service capacity, staffing continuity and onboarding processes support growth and client experience.
- Support tender/commissioning responses and partnership proposals where relevant (commercial contribution).
- Track performance using agreed KPIs and CRM discipline; provide weekly updates and monthly forecasting.
- Identify risks to growth (capacity, reputation, compliance) and propose mitigations early.
Success Measures (KPIs)
- New qualified referral sources created and activated (NHS + community)
- Number of stakeholder meetings per week and conversion to referral agreements/pathways
- Qualified leads generated (private + NHS/commissioned) and pipeline value
- Consultation/show rate and conversion rate to packages of care
- Revenue growth and margin contribution; forecast accuracy
- Time-to-first-service and onboarding quality feedback (client/family experience)
- Signature Service enquiries and conversions where appropriate
Essential Experience & Skills
- 3–5 years’ business development experience within the UK Home Care sector (domiciliary care).
- Proven track record of generating opportunities and delivering growth results.
- Experience managing NHS relationships and navigating local health and care systems.
- Confidence engaging with ICB/commissioning stakeholders and building credible referral pathways.
- Ability to work autonomously with high personal accountability and excellent organisational skills.
- Professional communication skills and a calm, premium client-facing presence.
- Existing relationships across South East London healthcare networks.
- Experience with private client acquisition and premium/home concierge-style services.
- Understanding of CQC-regulated service delivery and how compliance supports commercial credibility.
- CRM proficiency and structured reporting discipline.
Location & Working Pattern
South East London. Hybrid field-based role with regular travel to partner sites and community networks. Some flexibility required to attend early/late meetings or events.
What We Offer
- Strong, well-structured OTE package
- Opportunity to shape strategic growth across an expanding region
- Supportive leadership team and autonomy to deliver
- Clear progression opportunities within a growing organisation
We are only considering candidates with relevant Home Care business development experience. This opportunity is not open to recruitment agencies.
Senior Growth Lead – Home Care & Signature Service in London employer: Sylvian Care South-East London
Sylvian Care South East London is an exceptional employer, offering a dynamic work environment where you can make a meaningful impact in the home care sector. With a strong focus on employee growth and a supportive leadership team, you will have the autonomy to shape strategic initiatives while enjoying a competitive OTE package. Our hybrid working model allows for flexibility, ensuring a healthy work-life balance as you engage with key NHS stakeholders and community partners across the vibrant South East London area.
Contact Details:
Sylvian Care South-East London Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Lead – Home Care & Signature Service in London
✨Tip Number 1
Network like a pro! Attend local healthcare events and forums to meet NHS stakeholders and community partners. Building those relationships can open doors for referrals and growth opportunities.
✨Tip Number 2
Be proactive in securing meetings. Don’t wait for opportunities to come to you; reach out to ICBs and commissioning leads with a compelling pitch. Show them how your experience aligns with their needs!
✨Tip Number 3
Keep track of your progress. Use a CRM to manage your referral pipeline and ensure you’re following up consistently. This will help you stay organised and demonstrate your commitment to potential partners.
✨Tip Number 4
Apply through our website! We want to see your passion for home care and how you can contribute to our growth. Make sure your application reflects your experience and enthusiasm for the role.
We think you need these skills to ace Senior Growth Lead – Home Care & Signature Service in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Growth Lead role. Highlight your experience in the home care sector and any relevant NHS relationships you've built. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about driving growth in home care services. Share specific examples of how you've successfully developed referral pathways or engaged with community partners.
Showcase Your Achievements:When detailing your experience, focus on quantifiable achievements. Did you increase referral sources or improve conversion rates? We love numbers that tell a story about your impact in previous roles!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Sylvian Care!
How to prepare for a job interview at Sylvian Care South-East London
✨Know Your Home Care Sector
Make sure you brush up on your knowledge of the home care sector, especially in relation to domiciliary care and premium services. Familiarise yourself with current trends, challenges, and opportunities within the industry, as well as any recent changes in NHS policies that could impact your role.
✨Build Your NHS Relationship Strategy
Prepare a clear strategy for how you would engage with NHS stakeholders and community partners. Think about specific examples from your past experience where you've successfully built relationships or converted leads, and be ready to discuss these during the interview.
✨Demonstrate Your Pipeline Management Skills
Be ready to talk about how you would build and manage a referral pipeline. Bring examples of how you've qualified leads and converted them into successful partnerships in previous roles, and highlight your approach to maintaining a structured engagement cadence.
✨Showcase Your Communication Skills
Since this role involves a lot of client-facing interactions, practice articulating your thoughts clearly and confidently. Prepare to discuss how you would represent Sylvian Care at local network meetings and ensure that you convey a calm, professional presence throughout the interview.
