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For Companies At a Glance
- Tasks: Drive growth by building relationships with architects, consultants, and contractors.
- Company: Join Sylvania Group, a leader in lighting solutions with a strong market presence.
- Benefits: Enjoy opportunities for travel, professional development, and a dynamic work environment.
- Why this job: Be part of exciting projects and make a real impact in the lighting industry.
- Qualifications: Sales experience in the lighting/electrical industry and strong relationship-building skills required.
- Other info: Must be willing to travel extensively across the UK.
The predicted salary is between 43200 - 72000 £ per year.
Role Purpose
The Business Development Manager is a key position to drive growth within the regional specification organisation. The focus of the role is to achieve the agreed targets for project delivery through the support of Architects, Consultants, End Users and Contractors. This is achieved through the specification of product and services with the objective of maximising market penetration within a designated geography and achieving year on year growth and increasing in market share and profitability.
Key Responsibilities
- Establish strong, long-term client relationships with key stakeholders at named accounts e.g. architects, installers, end user, consultants etc.
- Plan and arrange visits to clients to adequately cover the current and future specification sales opportunities with the sales territory.
- Present the companies lighting expertise and company products to Architects, Specifiers, End Users and Contractors outlining features and benefits of the company products so as to achieve maximum volume of sales and margin and fully avoid the switching of specification.
- To develop close working relationships with key influences within the specification sales channel so as to raise the profile and professional standing of the Sylvania & Concord brand and organisation, ensuring that Sylvania is perceived as the company of choice when major lighting projects are being developed.
- Promote the company image to the market place so as to establish a quality organization in terms of client service and product integrity.
- Develop company and product awareness within the customer base by appropriate means so as to grow the specification brands as a first choice decision by the client.
- Manage projects from inception to completion so as to ensure maximum benefits to the company with minimum disruption.
- To gather market intelligence including competitor analysis, product innovation, pricing etc and communicate this information to the UK Commercial Director on a monthly basis so that product development and strategic marketing can be accurately facilitated thus ensuring the establishment of a competitive edge.
- In conjunction with regional leadership teams, ensure credible and reliable input to the forecasting process.
- Deal effectively with client administration issues and quotations to expedite specified orders and achieve a best in class service proposition.
- Deal effectively with after sales issues in conjunction with the Commercial and After Sales quality team so as to ensure excellence in customer service.
- Ensure that all internal administration reports are completed accurately and on time to ensure the continued improvement in selling efficiency.
Person specification and background
- Proven track record of achievement covering a sales territory within the Lighting / Electrical industry.
- Able to demonstrate the following core competencies :
1. Sales Account Management,
2. Negotiation,
3. Presentation,
4. Results Driven,
5. Decisiveness,
6. Entrepreneurial skills to seek new business opportunities.
- Ability to build effective relationships in a cross functional work environment.
- Pro active self-starter with strong self motivation and willingness to make things happen.
- Good level of English language (spoken and written)
- Strong IT Skills.
- Full UK Driving license
- Willingness to extensively travel in the UK
Sylvania Group | Business Development Manager employer: Sylvania Group
Contact Detail:
Sylvania Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sylvania Group | Business Development Manager
✨Tip Number 1
Network actively within the lighting and electrical industry. Attend trade shows, conferences, and local events where architects, consultants, and contractors gather. Building these relationships can give you a significant edge in understanding market needs and securing opportunities.
✨Tip Number 2
Familiarize yourself with Sylvania's product range and recent projects. Being knowledgeable about our offerings will allow you to present them effectively to potential clients and demonstrate how they meet specific project requirements.
✨Tip Number 3
Stay updated on industry trends and competitor activities. This knowledge will not only help you in discussions with clients but also enable you to provide valuable insights to our team, enhancing your credibility as a Business Development Manager.
✨Tip Number 4
Prepare for client meetings by researching their past projects and current needs. Tailoring your presentations to address their specific challenges and showcasing how Sylvania can provide solutions will significantly increase your chances of success.
We think you need these skills to ace Sylvania Group | Business Development Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Business Development Manager position. Understand the key responsibilities and required competencies, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in sales account management, negotiation, and presentation skills. Use specific examples from your past roles that demonstrate your ability to drive growth and build client relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the lighting industry and your understanding of the market. Mention how you can contribute to Sylvania Group's goals and provide examples of your previous successes in similar roles.
Highlight Your Skills: In your application, emphasize your entrepreneurial skills and proactive approach. Discuss your ability to gather market intelligence and manage projects effectively, as these are crucial for the role.
How to prepare for a job interview at Sylvania Group
✨Showcase Your Sales Achievements
Be prepared to discuss your proven track record in sales, particularly within the lighting or electrical industry. Highlight specific examples where you successfully met or exceeded targets, as this will demonstrate your results-driven mindset.
✨Understand the Market Landscape
Research the current trends in the lighting industry, including competitors and market demands. Being knowledgeable about the market will allow you to engage in meaningful discussions and show that you can gather and analyze market intelligence effectively.
✨Demonstrate Relationship-Building Skills
Prepare to talk about how you've established strong relationships with key stakeholders in previous roles. Use examples to illustrate your ability to connect with architects, consultants, and end-users, which is crucial for this position.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving and negotiation skills. Think of scenarios where you had to manage client expectations or resolve conflicts, and be ready to explain your approach and the outcomes.
