Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead eCommerce strategies across Europe, driving growth and optimising online presence.
- Company: Dynamic company in the lighting and technology sector with a focus on innovation.
- Benefits: Flexible working options, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of eCommerce.
- Qualifications: 8+ years in eCommerce with strong Amazon FBA/FBM experience and leadership skills.
- Other info: Collaborative culture with opportunities to work with diverse teams across Europe.
The predicted salary is between 36000 - 60000 £ per year.
Role Purpose
We are seeking an experienced eCommerce Manager (EMEA) to join our B2C team. The role is based in Europe, preferably in the UK, Germany, France, or Hungary, and requires a proven track record of developing and implementing successful eCommerce strategies across the EMEA region.
The ideal candidate will have deep expertise in:
- Amazon FBA and/or FBM operations, ideally across multiple markets
- Direct-to-consumer (DTC) sales via third-party marketplaces
- Launching and scaling B2C and B2B webshops
- Using data and analytics tools to drive traffic, optimise conversion, and increase sales through content and merchandising.
Key areas of focus include:
- Developing and executing business strategies for pure-play eCommerce and marketplaces platforms
- Strengthening digital growth and partnerships with brick-and-click retailers
- Leading the planning and implementation of a dedicated Sylvania eCommerce platform
- Delivering on the assigned eCommerce budget, expanding digital reach, and building scalable frameworks for long-term success
This role calls for a self-starter who can lead cross-functional teams, drive transformation within a matrix organisation, and bring an entrepreneurial mindset. Adaptability, agility, a passion for innovation, and experience in the lighting and technology sectors are essential.
Key Responsibilities
- Lead the strategic development and execution of Sylvania’s Amazon business across Europe by defining optimal go-to-market approaches, including market selection, fulfillment models (FBA/FBM), product portfolio, pricing architecture, and promotional plans.
- Drive growth and operational excellence across key online marketplaces, ensuring Sylvania’s direct-to-consumer (DTC) presence is commercially optimised and aligned with local market dynamics.
- Oversee the launch, operation, and ongoing performance of branded webshops (B2C/B2B) in European markets, selecting the appropriate commercial and operational model in each case.
- Ensure end-to-end operational readiness by aligning logistics, inventory, and finance functions with eCommerce requirements; lead the design an implementation of scalable infrastructure to support long-term growth.
- Collaborate with product management and planning teams to shape a portfolio strategy that reflects digital-specific needs, including new product introductions, lifecycle planning, and forecasting accuracy.
- Establish and embed eCommerce best practices across the business, ensuring effective budget management, continuous improvement, and alignment with commercial objectives.
- Act as the key interface between eCommerce and cross-functional stakeholders, including web development, marketing, IT, and creative teams, to deliver a seamless customer experience.
- Define and track critical KPIs, generate regular performance reports, and use actionable insights to guide strategy and decision-making.
- Lead the development and execution of digital marketing initiatives, including SEO/SEM, PPC campaigns, and conversion optimisation strategies, to maximise traffic, engagement, and sales.
Person Specification and Background
- Masters or bachelor’s degree in marketing, business administration, or eCommerce/digital marketing, Information Systems or a related field
- 8+ years of hands-on experience in marketing, eCommerce, or digital marketing
- Minimum 5 years working in a multinational, matrixed organization — ideally with cross-border responsibilities
- Proven track record of designing and executing successful eCommerce strategies in a product-driven industry
- Strong background in Amazon FBA/FBM and third-party marketplace management
- Practical experience managing middleware platforms such as Linnworks, PennyMarkets and others to optimise marketplace integration and operations
- Demonstrated success in launching and scaling B2C and B2B webshops
- Expertise in digital marketing, content strategy, and performance optimisation in the European markets
- Experience promoting connected (IoT/smart) products or services is highly desirable
- Strong balance of commercial and technical acumen
- Strategic thinker with excellent execution and project management skills
- Proven leadership in building and developing teams, driving change, and achieving results
- Self-starter mindset with a high sense of urgency and bias for action
- Excellent communication and collaboration skills, with a direct and effective communication style
- Able to navigate complex, fast-paced environments with agility and confidence
- Comfortable managing multiple priorities with excellent time management and organizational abilities
- Experienced in business travel and working with culturally diverse teams
- Fluent in English; other European languages are a plus
Additional Information
- You combine vision with hands-on drive – thinking big, acting fast, and owning outcomes
- You’re as comfortable in the boardroom as you are in analytics dashboards or customer experience workshops
- You inspire teams, challenge the status quo, and bring clarity and focus to complex challenges
- Excellent working environment with home office possibilities
Ecommerce Manager employer: Sylvania Group
Contact Detail:
Sylvania Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past eCommerce successes. Whether it’s boosting sales on Amazon or launching a webshop, having tangible examples can really impress potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s eCommerce strategies. Know their products, competitors, and market position. This will not only show your interest but also help you tailor your answers to what they’re looking for.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the eCommerce Manager role. Highlight your experience with Amazon FBA/FBM and any successful strategies you've implemented in the past. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about eCommerce and how your background makes you the perfect fit for this role. Don't forget to mention your experience in driving digital growth!
Showcase Your Data Skills: Since data and analytics are key to this role, make sure to include examples of how you've used data to drive traffic and optimise conversion rates in your previous positions. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Sylvania Group
✨Know Your eCommerce Inside Out
Make sure you brush up on your knowledge of eCommerce strategies, especially around Amazon FBA and FBM operations. Be ready to discuss specific examples of how you've successfully launched or scaled B2C and B2B webshops in the past.
✨Data is Your Best Friend
Prepare to talk about how you've used data and analytics tools to drive traffic and optimise conversion rates. Have some metrics or case studies handy that showcase your ability to increase sales through effective content and merchandising.
✨Show Off Your Leadership Skills
This role requires a self-starter who can lead cross-functional teams. Think of examples where you've driven transformation within a matrix organisation and be ready to share how you inspire teams and challenge the status quo.
✨Be Ready for Scenario Questions
Expect questions that assess your adaptability and problem-solving skills. Prepare for scenarios related to managing multiple priorities in fast-paced environments, and think about how you would approach challenges in the eCommerce landscape.