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For Companies At a Glance
- Tasks: Drive growth by building relationships with key retailers and exploring market opportunities.
- Company: Join Sylvania, a leader in lighting solutions, focused on innovation and customer satisfaction.
- Benefits: Enjoy competitive pay, travel opportunities, and a dynamic work environment.
- Why this job: Be part of a team that values entrepreneurial spirit and offers real impact in the consumer market.
- Qualifications: Proven sales experience, strong communication skills, and a full UK driving licence required.
- Other info: Willingness to travel extensively across the UK is essential.
The predicted salary is between 36000 - 60000 ÂŁ per year.
ROLE PURPOSE
The Business Development Manager is a key position to drive growth within the regional specification organisation. The focus of the role is to achieve the agreed targets for project delivery through the support of Architects, Consultants, End Users and Contractors. This is achieved through the specification of products and services with the objective of maximizing market penetration within a designated geography and achieving year on year growth and increasing market share and profitability.
KEY RESPONSIBILITIES
- Establish strong, long‑term client relationships with key stakeholders at named accounts.
- Plan and arrange visits to clients to adequately cover the current and future specification sales opportunities within the sales territory.>
- Present the company\’s lighting expertise and products to Architects, Specifiers, End Users and Contractors, outlining features and benefits to achieve maximum volume of sales and margin while fully avoiding the switching of specifications.
- Develop close working relationships with key influencers within the specification sales channel to raise the profile and professional standing of the Sylvania & Concord brand and organisation, ensuring that Sylvania is perceived as the company of choice when major lighting projects are being developed.
- Promote the company image to the marketplace, ensuring its position as a quality organisation in terms of client service and product integrity.
- Develop company and product awareness within the customer base, growing specification brand opportunities and making us the first choice for clients.
- Manage projects from inception to completion to ensure maximum benefits to the company with minimum disruption.
- Gather market intelligence including competitor analysis, product innovation, pricing etc. and communicate this information to the UK Commercial Director monthly so that product development and strategic marketing can be accurately facilitated, ensuring the establishment of a competitive edge.
- In conjunction with regional leadership teams, ensure credible and reliable forecasting input.
- Deal effectively with client administration issues and quotations to expedite specified orders and achieve a best‑in‑class service proposition.
- Deal effectively with after‑sales issues in conjunction with the Commercial and After Sales quality team to ensure excellence in customer service.
- Ensure that all internal administration reports are completed accurately and on time to ensure continued improvement in selling efficiency.
PERSON SPECIFICATION AND BACKGROUND
- Proven track record of achievement covering a sales territory within the Lighting / Electrical industry.
Able to demonstrate the following core competencies
- Negotiation
- Presentation
- Results Driven
- Entrepreneurial skills to seek new business opportunities.
- Ability to build effective relationships in a cross‑functional work environment.
- Proactive self‑starter with strong self‑motivation and willingness to make things happen.
- Good level of English language (spoken and written).
- Strong IT skills.
- Full UK Driving licence.
- Willingness to extensively travel in the UK.
ORGANISATIONAL VALUES
- Progressive
- Agile
- Approachable
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Electric Lighting Equipment Manufacturing
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Contact Detail:
Sylvania Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network with professionals in the consumer and retail sectors. Attend industry events, webinars, or local meetups to connect with potential clients and gain insights into market trends.
✨Tip Number 2
Research key retailers in the UK lighting market. Understand their business models, customer base, and current challenges to tailor your approach when reaching out to them.
✨Tip Number 3
Stay updated on competitor activities and market trends. Use this knowledge to position yourself as a knowledgeable candidate who can contribute valuable insights to the team.
✨Tip Number 4
Prepare to discuss your previous achievements in sales account management. Be ready to share specific examples of how you've successfully built relationships and driven growth in past roles.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development, particularly in the consumer space. Emphasise your achievements in sales account management and any successful negotiations you've led.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role and the company. Mention specific examples of how you've built strong client relationships and driven growth in previous positions.
Showcase Relevant Skills: Clearly outline your core competencies such as negotiation, presentation skills, and results-driven mindset. Use bullet points to make these stand out and relate them directly to the job description.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for this role.
How to prepare for a job interview at Sylvania Group
✨Know Your Market
Familiarise yourself with the UK consumer market in lighting. Be prepared to discuss current trends, competitor activities, and potential opportunities. Showing that you understand the landscape will demonstrate your commitment and expertise.
✨Build Rapport
Since establishing strong client relationships is key, practice building rapport during the interview. Use examples from your past experiences where you've successfully developed long-term relationships with clients or stakeholders.
✨Showcase Your Achievements
Prepare to discuss your proven track record in the consumer space. Highlight specific achievements in sales account management, negotiation, and results-driven projects that align with the responsibilities of the role.
✨Demonstrate Proactivity
As a proactive self-starter, share instances where you've taken the initiative to seek new business opportunities. This could include examples of how you've identified gaps in the market or implemented successful strategies in previous roles.
