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- Tasks: Create engaging marketing copy for legal audiences across various platforms.
- Company: Join a dynamic team at SYKE, a leader in legal tech solutions.
- Benefits: Flexible working hours, remote work, and opportunities for personal growth.
- Other info: Work remotely with a supportive team that values innovation and flexibility.
- Why this job: Make an impact with your creativity while helping legal teams embrace digital transformation.
- Qualifications: 5 years of B2B copywriting experience; legal or tech background is a plus.
The predicted salary is between 36000 - 60000 £ per year.
Our clients choose SYKE not just for our expert knowledge of Legal Technology, but because of our excellent delivery. We enable legal teams to embrace digital transformation without it disrupting the critical work which they deliver to their internal teams and clients. At SYKE we truly believe that our people are our greatest assets and play a pivotal role in the value we add to clients. Our teams are dynamic, versatile, innovative and forward-thinking in the delivery of solutions. We encourage an entrepreneurial mind-set and we are always open to new and exciting ideas that our people present. Joining SYKE provides our people with endless opportunities for growth and development.
We’re looking for a creative copywriter to join our growing integrated marketing team, working across both the LOD & SYKE brands to create compelling marketing copy for our customers and partners. They will write engaging, thought-provoking, B2B and B2C marketing content for a legal audience.
On a day-to-day basis you can expect to spend your time writing:
- Case studies – working from a detailed brief to create compelling success stories
- Thought piece articles – deliver original and thought-provoking opinion pieces from the point of view of senior leaders with different tones of voice, based on written briefs or conversations with senior leaders
- Monthly client emails as part of an ongoing cross and upsell nurture programme.
- Monthly prospect emails to generate new business leads.
- Suites of organic LinkedIn posts to promote a particular service line, educating clients and prospects and encouraging them to consider us. Including post copy and headlines for supporting visuals/animations.
- Client, partner and prospect facing sales materials across a range of service lines such as short brochures, toolkits and snapshot one-pagers.
- Tone of Voice development – assist in the development and evolution of the SYKE TOV and apply this to future content pieces, including how the TOV aligns with LOD.
We’d like you to have the following:
- 5 years of B2B copywriting experience with examples that lean towards B2C in tone (we’re not stuffy or corporate). Legal, professional services or a tech background a bonus
- Impeccable written English skills
- Ability to write in various tones of voice based on author personas
- Quick to digest information and able to explain complex technical concepts in plain English
- Some experience in creative concepting for digital ads (not essential)
LOD & SYKE are companies within the LOD Group who share a set of values and ambitions across the two brands. Although they are distinct entities, they work closely together to help their customers with all their legal operations, tech and people needs.
Working at LOD & SYKE: We don’t have a central office; our teams work remotely or on client sites but you’ll always have the support and supervision of the leadership team and we work hard to share ideas and innovation internally so that our colleagues remain the best in the business. As you’d expect, across both SYKE and LOD, flexibility is baked into everything we do so everyone is treated like a grown up. We are flexible about working hours, locations and time-zones and we try to keep internal processes and paperwork to a minimum. We want everyone to spend their time doing stuff, rather than talking about doing stuff.
Creative Copywriter in Leicester employer: Syke Legal Engineering
Contact Detail:
Syke Legal Engineering Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Copywriter in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the legal tech space on LinkedIn or at industry events. Don’t be shy; ask for informational interviews or advice. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best copywriting work, especially pieces that resonate with B2B and B2C audiences. Make it visually appealing and easy to navigate – first impressions matter!
✨Tip Number 3
Tailor your approach! When you find a role that excites you, customise your pitch to reflect how your skills align with their needs. Mention specific projects or ideas you could bring to the table that fit their brand voice.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Creative Copywriter in Leicester
Some tips for your application 🫡
Show Your Creative Side: As a creative copywriter, we want to see your flair! Make sure your application showcases your unique writing style and creativity. Use engaging language that reflects the tone we’re looking for in our marketing content.
Tailor Your Content: Don’t just send a generic application. Tailor your CV and cover letter to highlight your experience in B2B and B2C copywriting, especially if you’ve worked with legal or tech sectors. We love seeing how your background aligns with our needs!
Include Examples: We want to see what you can do! Include links or attachments of your best work that demonstrate your ability to write compelling case studies, thought pieces, and marketing materials. Show us how you can engage a legal audience!
Apply Through Our Website: Make it easy for us to find your application by applying directly through our website. It helps us keep track of all applications and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Syke Legal Engineering
✨Know Your Audience
Before the interview, research SYKE and its clients. Understand their approach to legal technology and how they position themselves in the market. This will help you tailor your responses and demonstrate that you can write compelling content for their specific audience.
✨Showcase Your Versatility
Prepare examples of your previous work that highlight your ability to write in different tones of voice. Since SYKE values creativity and innovation, be ready to discuss how you've adapted your writing style for various audiences, especially in B2B and B2C contexts.
✨Bring Ideas to the Table
SYKE encourages an entrepreneurial mindset, so come prepared with fresh ideas for content that could benefit their marketing strategy. Think about potential case studies or thought pieces that align with their brand values and showcase your understanding of the legal tech landscape.
✨Practice Explaining Complex Concepts
Since the role involves simplifying technical information, practice explaining complex legal technology concepts in plain English. This will not only demonstrate your writing skills but also show that you can communicate effectively with a diverse audience.