At a Glance
- Tasks: Lead and develop a team of SDRs while owning the outbound strategy.
- Company: Join an innovative AI-native HR platform with strong investor backing.
- Benefits: Competitive salary, growth opportunities, and direct influence on company success.
- Other info: Dynamic role in a 50-person company with a collaborative culture.
- Why this job: Make a real impact in a high-growth environment and shape the future of sales.
- Qualifications: 2+ years managing SDR teams and strong cold calling skills required.
The predicted salary is between 60000 - 80000 £ per year.
We've partnered with an AI-native HR platform backed by leading investors, and we're looking for a Sales Development Team Leader to own and elevate their outbound function. You'll be a player-coach leading a team of 4 SDRs — setting the standard for cold calling excellence and building the playbook from the ground up. This is a high-impact role at a 50-person company, reporting directly to senior leadership, with real influence over how they grow.
What you'll do:
- Lead, coach, and develop 4 SDRs through call reviews, 1:1s, and hands‑on deal support
- Own outbound strategy end‑to‑end: playbook, ICP targeting, and cold calling as the primary channel
- Build AI‑assisted sequences using tools like Clay, Lemlist, and LinkedIn Sales Navigator
- Partner with AEs and RevOps for tight pipeline handoffs and strong conversion rates
- Use data and analytics to diagnose underperformance and continuously raise the bar
What we're looking for:
- 2+ years managing a BDR/SDR team — this is a hard requirement
- 5–10 years of total outbound B2B SaaS sales experience
- Genuinely strong cold caller — you can do it yourself and coach others to excel
- Comfortable carrying ~30% IC contribution alongside team management
- Experience in a high‑growth, VC‑backed B2B SaaS environment (YC background a bonus)
SDR Team Lead in London employer: Sydney Brookes
Join a dynamic and innovative AI-native HR platform where your leadership will directly shape the outbound sales strategy. As a Sales Development Team Leader, you'll enjoy a collaborative work culture that prioritises employee growth and development, with access to cutting-edge tools and resources. With a close-knit team of 50, you’ll have the opportunity to make a significant impact while working alongside passionate professionals in a high-growth environment.
StudySmarter Expert Advice🤫
We think this is how you could land SDR Team Lead in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like SDR Team Lead at Sydney Brookes, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Sydney Brookes. Tailor your message to explain why you’re drawn to them and how you can contribute as a SDR Team Lead. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace SDR Team Lead in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Sydney Brookes:When writing your cover letter, make sure to tailor your message specifically for Sydney Brookes. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Sydney Brookes
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Sydney Brookes that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Sydney Brookes that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Sydney Brookes’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
