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- Tasks: Analyse data to optimise marketing strategies and support various teams across the organisation.
- Company: Join SXSW London, a vibrant hub of creativity and innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by transforming data into actionable insights for a dynamic festival environment.
- Qualifications: Degree in analytics or related field; 2-4 years of analytical experience required.
- Other info: Collaborative culture with a focus on continuous improvement and data-driven decision making.
The predicted salary is between 28800 - 48000 £ per year.
The General Analyst is a versatile and data-driven professional responsible for providing essential analytical support across the entire organization, with a primary focus on the Marketing Department. This role is critical in bridging the gap between raw data and actionable business strategy. The successful candidate will analyse attendee behaviour, marketing campaign performance, and industry trends to optimize outreach and operational efficiency. While marketing is the priority, the General Analyst will also support the Commercial, Programming, and Operations teams, ensuring a unified, data-informed approach to the festival's continued growth and success. This role requires a "start-up" mindset, characterised by adaptability and the ability to thrive in a fast-paced, evolving environment.
Key Responsibilities
- Marketing Analysis & Strategy
- Monitor, analyse, and optimise multi-channel marketing performance across social, email, PPC, media partnerships, and owned channels.
- Measure campaign effectiveness and ROI, with a strong focus on driving ticket sales and audience engagement.
- Expand and refine audience segmentation, analysing attendee demographics, behaviours, and preferences.
- Enable personalised and targeted marketing strategies using data-driven insights.
- Develop, maintain, and own marketing dashboards providing real-time visibility into KPIs for marketing teams, senior leadership, and executives.
- Partner with marketing stakeholders to define success metrics and continuously improve reporting accuracy and relevance.
- Data Quality, Accuracy & Governance
- Audit and assess historical data, identifying inaccuracies, inconsistencies, and structural issues.
- Define data quality standards and implement validation checks to prevent recurring issues.
- Establish and maintain a single source of truth for key marketing, ticketing, and audience datasets.
- Document data definitions, assumptions, and known limitations to ensure clarity and trust in insights.
- Process Review & Refinement
- Map end-to-end data processes, from collection through reporting.
- Identify points where data quality degrades due to manual entry, tool limitations, or unclear ownership.
- Redesign and standardise data workflows to improve reliability, scalability, and efficiency.
- Collaborate with teams to embed improved data practices into day-to-day operations.
- Business & Operational Support
- Provide cross-functional analytical support across marketing, programming, commercial, operations, and leadership.
- Support the Commercial Director by analysing brand partnership performance and identifying new revenue opportunities through market mapping and data modelling.
- Assist the Programming team with data-backed insights on session popularity, attendee interests, and content performance.
- Serve as the central point of contact for data requests, ensuring consistent interpretation and usage across the organisation.
- Reporting, Insights & Communication
- Deliver clear, actionable insights tailored to technical and non-technical stakeholders; create executive-level summaries that support strategic decision-making.
- Clearly distinguish between corrected, validated datasets and legacy or limited historical data in reporting.
- Tooling & Infrastructure Support
- Evaluate existing analytics, CRM, ticketing, and BI tools for suitability and data reliability.
- Recommend improvements, integrations, or automation to reduce manual processes and error risk.
- Ensure dashboards and reports reflect cleaned, standardised, and well-governed data.
- Design scalable data processes to support the growth of SXSW London year over year.
- Enable forecasting, scenario planning, and post-event evaluation.
- Build long-term confidence in data as a strategic asset across the business.
Required Qualifications and Skills
- Degree in analytics, economics, statistics, marketing, business, or related quantitative field.
- 2-4 years of experience in an analytical role, preferably within the events, media, or creative industries.
- Experience with BI/data visualisation tools such as Google Analytics, Google Looker Studio.
- Expert proficiency in Excel (advanced formulas, pivot tables) and demonstrable experience with SQL or Python for data manipulation and extraction.
- Familiarity with Google Analytics, CRM systems (HubSpot), and social media analytics tools is highly desirable.
- Proven experience analysing marketing performance and ROI across multiple channels (social, email, PPC, partnerships).
- Strong understanding of audience segmentation and behaviour-driven insights.
- Ability to review, refine, and standardise data collection and reporting processes.
- Excellent communication and stakeholder management skills, able to work cross-functionally with non-technical teams.
- Experience in events, media, culture, or consumer-facing businesses is a plus.
Location: London (Hybrid/On-site)
Apply now to join SXSW London and shape the conversation at the intersection of creativity and innovation. Submit your CV to #J-18808-Ljbffr
Business Analyst in London employer: SXSW London
Contact Detail:
SXSW London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. You never know who might have the inside scoop on job openings or be willing to refer you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your analytical skills can help them optimise their outreach and operational efficiency.
✨Tip Number 3
Showcase your skills with a portfolio! Create a presentation or a dashboard that highlights your previous work in data analysis and marketing performance. This will give you an edge and demonstrate your hands-on experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Business Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Analyst. Highlight your analytical skills and experience in marketing analysis, as well as any relevant tools you've used like Google Analytics or SQL. We want to see how you can bridge the gap between data and actionable insights!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background aligns with our needs. Don’t forget to mention your adaptability and start-up mindset, as we love candidates who thrive in fast-paced environments.
Showcase Your Data Skills: Since this role is all about data, make sure to highlight your proficiency in Excel, BI tools, and any programming languages you know. Share specific examples of how you've used data to drive marketing performance or improve processes in previous roles. We’re keen on seeing your analytical prowess!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, it shows us you’re serious about joining the StudySmarter team!
How to prepare for a job interview at SXSW London
✨Know Your Data
As a Business Analyst, you'll be working with data all the time. Make sure you brush up on your analytical skills and be ready to discuss how you've used data to drive marketing strategies in the past. Prepare examples of how you've measured campaign effectiveness and optimised performance.
✨Understand the Role
Familiarise yourself with the key responsibilities outlined in the job description. Be prepared to explain how your experience aligns with both marketing analysis and operational support. Highlight any relevant projects where you've collaborated across teams to deliver insights.
✨Showcase Your Tools Knowledge
This role requires proficiency in tools like Google Analytics and Excel. Be ready to discuss your experience with BI/data visualisation tools and how you've used them to create dashboards or reports. If you've worked with SQL or Python, mention specific instances where these skills have helped you solve problems.
✨Communicate Clearly
You'll need to deliver insights to both technical and non-technical stakeholders. Practice explaining complex data concepts in simple terms. Think about how you can tailor your communication style to different audiences, and prepare to share examples of how you've done this in previous roles.