Senior Bid Writer - Public Sector (UK) in London

Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs.

As Sword accelerates its expansion across the UK public sector, winning high-quality NHS and public-sector tenders is critical to our growth and impact. This role will be foundational in how Sword identifies, shapes, and secures public-sector opportunities. As Senior Bid Writer, you will lead the end-to-end tender process, from horizon opportunity qualification through to strategy, writing, submission, and post-bid learning.

You will work across Sword’s key domains:

• Musculoskeletal Care
• Women’s Health
• Mental Health
• Surgical Prehabilitation & Rehabilitation
• Artificial Intelligence in Healthcare
• Occupational Health

Your work will directly support Sword’s partnerships with the NHS and other public and private organisations, helping deliver scalable, evidence-based care to millions of patients.

What you’ll be doing

• Public Sector Opportunity Identification & Pipeline Management: Own the search, monitoring, and identification of relevant UK public-sector opportunities, including NHS tenders, ICS procurements, Trust-level opportunities, and national frameworks. Actively track portals and routes to market. Qualify opportunities in collaboration with commercial, clinical, and leadership stakeholders. Maintain visibility of upcoming opportunities and re-procurements across Sword’s core service lines.
• Bid Strategy & Leadership: Lead the end-to-end bid process for public-sector tenders, from kick-off to submission. Develop clear, compelling bid strategies aligned to commissioner priorities, evaluation criteria, and procurement rules. Translate complex clinical, technical, and AI-enabled propositions into persuasive, compliant responses. Ensure bids clearly articulate value around outcomes, waiting list reduction, cost-effectiveness, equity, and NHS transformation priorities.
• Writing & Content Ownership: Take primary responsibility for writing and editing high-quality tender responses, including: Service delivery models, Clinical pathways, Digital and AI-enabled care approaches, Outcomes, evidence, and evaluation & implementation, mobilisation, and governance. Maintain and evolve a bid content library, ensuring consistency, accuracy, and continuous improvement. Ensure all submissions are fully compliant, well-structured, and compelling.
• Cross-Functional Collaboration: Work closely with Clinical, Product, Regulatory, Operations, Finance, and Commercial teams to gather inputs and shape winning submissions. Facilitate bid kick-offs, content reviews, and sign-off processes. Coordinate contributions from multiple stakeholders while maintaining ownership of the final narrative.
• Governance, Quality & Continuous Improvement: Manage bid timelines, inputs, and internal approvals to ensure on-time, high-quality submissions. Lead post-bid reviews to capture feedback, lessons learned, and areas for improvement. Contribute to improving Sword’s overall public-sector bid capability, processes, and tools.

What you need to have

• Significant experience (typically 5+ years) writing and managing public-sector bids, ideally within the NHS or wider UK healthcare environment.
• Strong understanding of NHS procurement processes, including Trusts, ICSs, frameworks, and national programmes.
• Proven ability to lead complex, multi-workstream bids under time pressure.
• Exceptional written communication skills, with the ability to translate complex information into clear, persuasive responses.
• Experience coordinating cross-functional contributors and managing competing priorities.
• Strong attention to detail, structure, and compliance.
• Comfortable working in fast-paced, high-growth environments with evolving priorities.
• Proficiency with common bid tools, document collaboration platforms, and structured content management.

Bonus Points:

• Experience bidding for digital health, AI-enabled healthcare, or clinical services.
• Familiarity with MSK, physiotherapy, mental health, women’s health, prehab/rehab, or occupational health services.
• Experience working on large-scale ICS or multi-Trust procurements.
• Understanding of NHS strategic priorities, including the Long Term Plan, elective recovery, and health inequalities.
• Experience contributing to bid strategy rather than writing alone.

To ensure you feel good solving a big Human problem, we offer:

• A stimulating, fast-paced environment with lots of room for creativity.
• A bright future at a promising high-tech startup company.
• Career development and growth, with a competitive salary.
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare.
• A flexible environment where you can control your hours (remotely) with unlimited vacation.
• Access to our health and well-being program (digital therapist sessions).
• Remote or Hybrid work policy.

£51,240 - £80,520 a year. This range includes base, variable and equity. These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.