At a Glance
- Tasks: Lead growth strategies and marketing for Africa's next big super-app.
- Company: Join Swoop, a rapidly scaling food delivery startup backed by top investors.
- Benefits: Equity, performance bonuses, and fully covered relocation for candidates moving to Lagos.
- Other info: Diverse and inclusive workplace committed to exceptional talent.
- Why this job: Be a founding member and make a real impact in the African market.
- Qualifications: 4+ years in B2C growth with strong analytical skills and entrepreneurial spirit.
The predicted salary is between 60000 - 80000 £ per year.
About the Company
Swoop, founded by Thiel Fellow Aubrey Niederhoffer, recently raised a $7.3M seed round - the largest ever by an African consumer startup - to build an African super-app, starting with food delivery. Backed by Long Journey, Variant, Version One, Soma Capital, and Dune Ventures, Swoop is already the largest food delivery provider in Eswatini and is scaling rapidly across the continent.
About the Role
We’re looking for a Founding Head of Growth to own our marketing budget and strategy end to end—across digital advertising, store-driven growth, OOH, and emerging channels. You’ll work directly with our CEO and local marketing teams to build the growth engine for Africa’s next great consumer company. This is a hands-on founding role where you’ll build the playbook from scratch.
Responsibilities
- Market Entry & Go-to-Market Strategy: Build and execute go-to-market and expansion marketing strategy for Nigeria and new African markets. Refine target customer segments, positioning, channel mix, and launch phases by city. Deliver weekly synthesized insights on customer behavior, pricing psychology, and channel efficacy.
- Brand, Positioning & Restaurant Partner Marketing: Craft messaging frameworks, brand voice guidelines, and campaign narratives. Partner with top restaurants to co-market Swoop’s benefits, onboarding incentives, and category leadership. Build partner campaigns and onboarding assets that scale restaurant acquisition.
- Growth, Demand Generation & Campaign Execution: Scale customer acquisition across digital (social, search, creator partnerships), field marketing, promotions, referrals, and experiential activations. Design and run high-velocity campaigns: food creator partnerships, ambassador networks, flash delivery events, and boundary-pushing launch activations. Own app install funnels, attribution, CAC, and channel ROAS. Build and operate referral, loyalty, CRM, and lifecycle marketing systems (WhatsApp, push, email).
- Marketing P&L & Analytics: Own and manage monthly marketing budget, forecasts, and profitability contribution. Track CAC, orders, GMV uplift, retention, activation, and channel performance. Drive KPI improvements across order volume, active users, retention, referral contribution, and conversion.
- Team Building & Expansion: Hire and lead a lean, high-performing marketing team spanning content, performance marketing, field activations, partnerships, and brand/PR. Build expansion playbooks for future verticals (groceries, parcels, transport, payments). Coach marketers to scale into multi-vertical product adoption as the super-app expands.
Qualifications
- 4+ years in B2C growth or marketing at a startup, marketplace, or consumer platform.
- Demonstrated exceptional ownership of acquisition, retention, or growth metrics at a product with 100K+ monthly active users.
- Majority B2C background with B2C work in the last 5 years. No predominantly B2B profiles.
- Strong analytical skills with a track record of data-driven decision-making (CAC, retention, LTV, channel ROAS).
- Strong English proficiency: fluent working and communication.
Required Skills
- Experience at food delivery, marketplace, or high-growth consumer platforms preferred: DoorDash, Uber / Uber Eats, Grubhub, Instacart, or similar.
- Extraordinary achievements in any field—from a national spelling bee to a varsity sport to a side project that took off. We value exceptional people.
- Experience launching new markets, especially in developing or international markets.
- Educational background in data science, statistics, or a quantitative field.
- Entrepreneurial drive and comfort building from scratch without a playbook.
- A genuine desire to learn local context and tailor campaigns to each market.
Preferred Skills
- Experience at food delivery, marketplace, or high-growth consumer platforms preferred: DoorDash, Uber / Uber Eats, Grubhub, Instacart, or similar.
- Extraordinary achievements in any field—from a national spelling bee to a varsity sport to a side project that took off. We value exceptional people.
- Experience launching new markets, especially in developing or international markets.
- Educational background in data science, statistics, or a quantitative field.
- Entrepreneurial drive and comfort building from scratch without a playbook.
- A genuine desire to learn local context and tailor campaigns to each market.
Pay range and compensation package
- Equity: Guaranteed equity in Swoop’s global entity.
- Bonus: Execution-linked performance bonus pool tied to launch KPIs and growth milestones (5–20%)
- Fully accommodated work travel: For candidates wanting to relocate to Lagos, visa, travel, accommodation, and meals are completely covered.
- Impact: Founding ownership in scaling a funded super-app across Africa.
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices.
Head of Growth in Peterborough employer: Swoop
Swoop is an exceptional employer that offers a unique opportunity to be part of a pioneering team in the rapidly growing food delivery sector across Africa. With a strong focus on employee growth, you will have the chance to build and lead a high-performing marketing team while enjoying the benefits of equity in a funded super-app. Our inclusive work culture encourages innovation and collaboration, making it an ideal environment for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Swoop and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Swoop are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Swoop on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Swoop. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Swoop. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Swoop:Show us that you’ve done your homework! In your application, briefly mention what you admire about Swoop’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Swoop
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Swoop will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Swoop, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
