Visuals Manager

About Swoon

Swoon was founded in 2012 to create distinctive designs that owners will want to keep forever, setting a lofty goal of sparking home obsession everywhere. We design original pieces in-house, utilising an innovative NPD process to quickly discover the next trend. Our testing platform ensures designs sell online at their intended price, while our data-led approach exponentially grows sales within product families. Our business model eliminates expensive overheads such as shops and overstocked warehouses, keeping our prices affordable.

The Role

The Visuals Manager is the strategic guardian of Swoon’s visual identity. You are responsible for the end-to-end management of six core content workflows, ensuring every asset – from studio photography to cutting-edge CGI – is aspirational, on-brand, and delivered with clinical efficiency. You will act as the direct manager for our production hub in India, consisting of a Photographer and a Retoucher, while also managing external CGI and AI partners. Your role is to set the standards, manage these resources, and innovate our production methods to ensure Swoon remains a market leader in aesthetic excellence.

• Photography (Indian Factory Production)
  • Managing the India-based Photographer to capture raw assets at the point of manufacture.
  • Defining shot lists, lighting templates, and composition guides to ensure factory-level photography meets brand standards.
• Post-Production (Retouching)
  • Ensuring we have the correct level of resource for retouching through a dedicated person or overflow company.
  • Acting as the final sign-off for colour accuracy and shadow consistency across hundreds of products.
• CGI & 3D Visualisation (External Partner Management)
  • Writing technical and creative briefs for our external CGI partners to initiate new product builds.
  • Rigorously auditing 3D mesh models for anatomical accuracy and signing off digital fabric textures to ensure they perfectly replicate our physical upholstery swatches.
  • Managing over 100 fabric and leg combinations to ensure every Made-to-Order variant is rendered accurately.
• Technical Assets (Dimension Drawings)
  • Overseeing the creation of 2D line drawings and technical schematics.
  • Ensuring every product page contains accurate, easy-to-read dimensions that assist the customer purchase journey and reduce returns.
• Partner Assets (Wholesale Distribution)
  • Creating asset packs for major partners including John Lewis, Next, and M&S.
  • Managing specific retailer requirements, such as ratios, naming conventions, and backgrounds, without compromising Swoon’s core aesthetic.
• AI & New Format Innovation
  • Leading the transition to AI-generated lifestyle content, ensuring every product has an aspirational in-room shot.
  • Auditing AI outputs to ensure product accuracy and that lighting, perspective, and brand styling remain authentic and high-end.
  • Testing new formats including comfort videos, walk-around videos, and movement videos to showcase the product.
• Digital Asset Management
  • Managing the storage and back up of image assets.
  • Ensuring consistency with naming conventions and filing for easy access by the wider team.
  • Automate mapping of millions of image assets from the DAM to PIM to populate the website.

Key Responsibilities

• Remote Team Leadership: Providing clear, constructive feedback and daily direction to the Lead Photographer in India to maintain high output.
• External Partner Management: Acting as the primary point of contact for CGI agencies; holding them accountable to deadlines, technical specs, and budget.
• Workflow Architecture: Constantly refining the six core pipelines to remove bottlenecks and improve speed-to-market for new launches.
• Content Handover: Briefing the Site Merchandiser on what is ready to go live each week.
• Budgetary Control: Maintaining the weekly cost tracker with accuracy and approving supplier invoices.
• Reporting: Providing weekly updates on output versus plan, identifying any blockers in the production chain before they impact the launch schedule.

Upbeat, ambitious, and collaborative – that’s us. We’re a lean team of 25, so if you relish responsibility and like to impact an outcome, we’re the place for you. We’ve made flexible working permanent. Right now, the team works from home, but we’re open to what people might need in the future. We hold regular workshops in London; if the team wants to get together in a co-working space, that’s fine, too.