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For Companies At a Glance
- Tasks: Execute and optimise paid marketing campaigns across various platforms to drive growth.
- Company: Join a dynamic e-commerce brand focused on innovative design and performance marketing.
- Benefits: Enjoy competitive salary, share options, flexible working, and generous holiday allowance.
- Why this job: Make a real impact in a fast-paced environment while honing your marketing skills.
- Qualifications: 2-4 years experience in paid social or PPC with strong analytical skills.
- Other info: Collaborative team culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Swoon
Swoon was founded in 2012 to create distinctive designs that owners will want to keep forever and a lofty goal to spark home obsession everywhere. We're a digital-first brand powered by data, creativity and a deep understanding of how people discover and fall in love with great design online. As a high-growth e-commerce business, performance marketing plays a critical role in how we scale. We design, test and refine products rapidly and our digital channels are the engine that introduces these designs to customers. Our ability to reach the right audiences, tell compelling stories through creative and drive efficient revenue growth is central to our.
You'll be joining a lean, ambitious team where Paid Media is a major growth driver. We move fast, experiment constantly and use data to inform our decisions. If you love optimising, testing, learning and seeing your work have a direct commercial impact, you'll fit right in.
What we are looking for
Weâre looking for a Paid Marketing Executive who is analytical, creative, and obsessed with performance. Youâll own the day-to-day execution of paid marketing across Meta, Google, Pinterest and other paid channels - ensuring we hit ROAS, revenue, and efficiency targets while supporting sustainable customer growth. This is a handsâon role that sits at the intersection of performance, creative, data and trading. Youâll be responsible for campaign execution, optimisation and insight generation, and you will work closely with design, trading, data and wider marketing to ensure our fullâfunnel acquisition engine is running at its absolute best.
Responsibilities
- Campaign Execution & Daily Optimisation
- Manage daily pacing and delivery across Meta, Google, Pinterest and other platforms.
- Monitor spend, revenue, ROAS, CTR, CPC, CPM, making proactive optimisations.
- Pause underâperforming ads, keywords or audiences, and allocate budget to winners.
- Resolve ad disapprovals and ensure all campaigns comply with platform requirements.
- Monitor live promotions and ensure paid messaging matches trading priorities.
- Performance, Insight & Reporting
- Produce weekly and monthly performance reports across campaigns, channels and audiences.
- Evaluate ROAS, CAC, revenue contribution and efficiency, sharing clear insights and next steps.
- Track upper, mid and lower funnel performance and identify leaks or bottlenecks.
- Feed & Product Data Management
- Manage and troubleshoot product feeds (GMC, Meta Catalogue, Pinterest Catalogue).
- Resolve feed errors, update labels and ensure product data accuracy for ads.
- Partner with the Buying & Merchandising team to ensure stock, pricing and product availability are reflected correctly in ads.
- Testing & Experimentation
- Run A/B tests: audiences, formats, copy, landing pages and creative concepts.
- Interpret results and create frameworks for continual optimisation.
- Identify and troubleshoot funnel dropâoff points by device, landing page and traffic source.
- Creative & CrossâFunctional Collaboration
- Work with the Creative team to brief new ads, refresh concepts and prevent creative fatigue.
- Provide insights on formats, messaging and creatives to fuel better performance.
- Collaborate with Buying & Merchandising and Content teams to align paid activity with launches and seasonal pushes.
- Campaign Planning & Strategic Support
- Support monthly and quarterly planning, including budget phasing and channel mix recommendations.
- Launch new campaign structures, scale winning strategies, and support broader growth objectives.
- Review bidding strategies, automation settings and account structures to maintain best practice.
Requirements
- 2â4 years handsâon experience managing paid social and/or PPC for a highâgrowth brand or agency.
- Strong knowledge of Google Ads, Meta Ads, Pinterest Ads, and GA4.
- Highly analytical, dataâdriven and comfortable working with numbers at speed.
- Experience running structured tests, interpreting results and informing decisions.
- Strong communicator able to present complex insights in a simple, compelling way.
- Proactive, commercially minded and comfortable working in a fastâpaced SME environment.
- Intermediate Excel / Sheets skills (pivot tables, sumifs, index match).
- Data literacy is essential with ability to handle large amounts of data from various sources and an ability to draw out insights and trends that will drive business value.
- Ability to collaborate crossâfunctionally and manage multiple priorities.
- Able to attend inâperson workshops in London 1â2 times per month.
Life at Swoon
Upbeat, ambitious and collaborative â thatâs us. Weâre a lean team of 22, so if you relish responsibility and like to impact an outcome, weâre the place for you. Weâve made flexible working a permanent thing. Right now, the team works from home, but weâre open to what people might need in the future. We hold regular workshops in London; if the team wants to get together in a coâworking space, thatâs fine, too.
We have a wide range of perks and benefits, including:
- Competitive salary
- Share options programme
- Profit share scheme
- Wellbeing allowance
- Pension scheme
- Private medical cover for you and your family
- 27 days holiday rising to 30 with tenure
- 4 months of summer hours finishing at 1PM on a Friday
- Free furniture on each anniversary of employment
- Friends & family discount of 20%
- Fully remote working
- Frequent meetâups, inâperson workshops and socials
Performance Marketing Specialist in London employer: Swoon Editions
Contact Detail:
Swoon Editions Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Performance Marketing Specialist in London
â¨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Swoon. A friendly chat can go a long way in getting your foot in the door.
â¨Tip Number 2
Show off your skills! If youâve got a portfolio or examples of your past campaigns, bring them along to interviews. Itâs all about demonstrating how you can drive performance and make an impact.
â¨Tip Number 3
Be ready to talk numbers! Since this role is all about data-driven decisions, brush up on your metrics and be prepared to discuss how you've optimised campaigns in the past.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in being part of the Swoon team.
We think you need these skills to ace Performance Marketing Specialist in London
Some tips for your application đŤĄ
Show Your Passion for Performance Marketing: When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see that youâre not just ticking boxes but genuinely excited about optimising campaigns and driving results.
Be Data-Driven: Since we love numbers, make sure to highlight your analytical skills. Share specific examples of how you've used data to inform your decisions in past roles. This will show us that you can handle the fast-paced environment we thrive in!
Tailor Your Application: Donât send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with our job description. We appreciate when candidates take the extra step to connect their background with what weâre looking for.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures you donât miss out on any important updates from our team. Plus, it shows youâre keen to join us at Swoon!
How to prepare for a job interview at Swoon Editions
â¨Know Your Numbers
As a Performance Marketing Specialist, you'll need to be comfortable with metrics. Brush up on key performance indicators like ROAS, CTR, and CPC. Be ready to discuss how you've used data to optimise campaigns in the past.
â¨Showcase Your Creativity
This role requires a blend of creativity and analytics. Prepare examples of successful campaigns where youâve combined compelling storytelling with data-driven decisions. Highlight any A/B tests you've run and the insights gained from them.
â¨Understand the Brand
Familiarise yourself with Swoon's unique design philosophy and their digital-first approach. Be prepared to discuss how your skills can help enhance their brand presence and drive customer engagement through paid media.
â¨Collaborate and Communicate
Since this role involves cross-functional collaboration, think of examples where you've worked with creative teams or other departments. Emphasise your communication skills and how you can present complex insights simply and effectively.
