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- Tasks: Manage and optimise paid marketing campaigns across various platforms to drive growth.
- Company: Join Swoon, a dynamic e-commerce brand passionate about design and innovation.
- Benefits: Enjoy competitive salary, share options, wellbeing allowance, and 27 days holiday.
- Why this job: Make a real impact in a fast-paced environment while honing your marketing skills.
- Qualifications: 2-4 years experience in paid marketing with strong analytical and creative skills.
- Other info: Flexible working, regular team meet-ups, and a collaborative culture await you.
The predicted salary is between 36000 - 60000 £ per year.
About Swoon
Swoon was founded in 2012 to create distinctive designs that owners will want to keep forever and a lofty goal to spark home obsession everywhere. We’re a digital-first brand powered by data, creativity and a deep understanding of how people discover and fall in love with great design online. As a high-growth e-commerce business, performance marketing plays a critical role in how we scale. We design, test and refine products rapidly and our digital channels are the engine that introduces these designs to customers. Our ability to reach the right audiences, tell compelling stories through creative and drive efficient revenue growth is central to our success. You’ll be joining a lean, ambitious team where Paid Media is a major growth driver. We move fast, experiment constantly and use data to inform our decisions. If you love optimising, testing, learning and seeing your work have a direct commercial impact, you’ll fit right in.
What we are looking for
We’re looking for a Paid Marketing Executive who is analytical, creative, and obsessed with performance. You’ll own the day-to-day execution of paid marketing across Meta, Google, Pinterest and other paid channels - ensuring we hit ROAS, revenue, and efficiency targets while supporting sustainable customer growth. This is a hands-on role that sits at the intersection of performance, creative, data and trading. You’ll be responsible for campaign execution, optimisation and insight generation, and you will work closely with design, trading, data and wider marketing to ensure our full-funnel acquisition engine is running at its absolute best.
Responsibilities
- Campaign Execution & Daily Optimisation: Manage daily pacing and delivery across Meta, Google, Pinterest and other platforms. Monitor spend, revenue, ROAS, CTR, CPC, CPM, making proactive optimisations. Pause under-performing ads, keywords or audiences, and allocate budget to winners. Resolve ad disapprovals and ensure all campaigns comply with platform requirements. Monitor live promotions and ensure paid messaging matches trading priorities.
- Performance, Insight & Reporting: Produce weekly and monthly performance reports across campaigns, channels and audiences. Evaluate ROAS, CAC, revenue contribution and efficiency, sharing clear insights and next steps. Track upper, mid and lower funnel performance and identify leaks or bottlenecks.
- Feed & Product Data Management: Manage and troubleshoot product feeds (GMC, Meta Catalogue, Pinterest Catalogue). Resolve feed errors, update labels and ensure product data accuracy for ads. Partner with the Buying & Merchandising team to ensure stock, pricing and product availability are reflected correctly in ads.
- Testing & Experimentation: Run A/B tests: audiences, formats, copy, landing pages and creative concepts. Interpret results and create frameworks for continual optimisation. Identify and troubleshoot funnel drop-off points by device, landing page and traffic source.
- Creative & Cross-Functional Collaboration: Work with the Creative team to brief new ads, refresh concepts and prevent creative fatigue. Provide insights on formats, messaging and creatives to fuel better performance. Collaborate with Buying & Merchandising and Content teams to align paid activity with launches and seasonal pushes.
- Campaign Planning & Strategic Support: Support monthly and quarterly planning, including budget phasing and channel mix recommendations. Launch new campaign structures, scale winning strategies, and support broader growth objectives. Review bidding strategies, automation settings and account structures to maintain best practice.
Requirements
- 2-4 years hands-on experience managing paid social and/or PPC for a high-growth brand or agency.
- Strong knowledge of Google Ads, Meta Ads, Pinterest Ads, and GA4.
- Highly analytical, data-driven and comfortable working with numbers at speed.
- Experience running structured tests, interpreting results and informing decisions.
- Strong communicator able to present complex insights in a simple, compelling way.
- Proactive, commercially minded and comfortable working in a fast-paced SME environment.
- Intermediate Excel / Sheets skills (pivot tables, sumifs, index match).
- Data literacy is essential with ability to handle large amounts of data from various sources and an ability to draw out insights and trends that will drive business value.
- Ability to collaborate cross-functionally and manage multiple priorities.
- Able to attend in-person workshops in London 1-2 times per month.
Life at Swoon
Upbeat, ambitious and collaborative – that’s us. We’re a lean team of 22, so if you relish responsibility and like to impact an outcome, we’re the place for you. We’ve made flexible working a permanent thing. Right now, the team works from home, but we’re open to what people might need in the future. We hold regular workshops in London; if the team wants to get together in a co-working space, that’s fine, too.
We have a wide range of perks and benefits, including:
- Competitive salary
- Share options programme
- Profit share scheme
- Wellbeing allowance
- Pension scheme
- Private medical cover for you and your family
- 27 days holiday rising to 30 with tenure
- 4 months of summer hours finishing at 1PM on a Friday (we’re currently trialling rolling this out permanently!)
- Free furniture on each anniversary of employment
- Friends & family discount of 20%
- Fully remote working
- Frequent meet-ups, in-person workshops and socials
Performance Marketing Coordinator employer: Swoon Editions Limited
Contact Detail:
Swoon Editions Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Coordinator
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Swoon or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. Use data to tell your story and demonstrate how you've driven results in previous roles.
✨Tip Number 3
Be proactive! If you see a job opening at Swoon, don’t just apply – follow up with a message expressing your enthusiasm. It shows initiative and can make you memorable in a sea of applicants.
✨Tip Number 4
Stay updated on trends! The digital marketing landscape changes fast, so keep learning about new tools and strategies. Mentioning recent trends in your conversations can show you're passionate and knowledgeable.
We think you need these skills to ace Performance Marketing Coordinator
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Coordinator role. Highlight your experience with paid media, data analysis, and any creative campaigns you've worked on. We want to see how you can bring your unique skills to our team!
Show Your Passion for Performance: In your application, let us know why you're obsessed with performance marketing. Share examples of how you've optimised campaigns in the past and the impact it had. We love candidates who are as enthusiastic about data-driven results as we are!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make your achievements stand out. We appreciate clarity and want to quickly see how you fit into our fast-paced environment.
Apply Through Our Website: We encourage you to submit your application directly through our website. This way, you’ll ensure it gets to the right people and you can easily track your application status. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at Swoon Editions Limited
✨Know Your Numbers
As a Performance Marketing Coordinator, you'll need to be comfortable with metrics like ROAS, CTR, and CPC. Brush up on these terms and be ready to discuss how you've used data to drive decisions in your previous roles. This shows you're not just familiar with the concepts but can apply them effectively.
✨Showcase Your Creativity
While numbers are crucial, creativity is equally important in this role. Prepare examples of successful campaigns where you combined data insights with creative strategies. Discuss how you collaborated with design teams to create compelling ads that resonated with audiences.
✨Be Ready to Discuss Testing
Testing and optimisation are at the heart of performance marketing. Come prepared with specific examples of A/B tests you've run, what you learned from them, and how those insights shaped future campaigns. This will demonstrate your analytical mindset and commitment to continuous improvement.
✨Understand the Brand
Before the interview, dive deep into Swoon's brand values and product offerings. Familiarise yourself with their digital presence and think about how you would approach their paid marketing strategy. Showing that you understand their mission and can align your skills with their goals will set you apart.
