Performance Marketing Coordinator in London
Performance Marketing Coordinator

Performance Marketing Coordinator in London

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Execute and optimise paid marketing campaigns across various platforms to drive growth.
  • Company: Swoon, a fast-growing e-commerce brand focused on innovative design.
  • Benefits: Dynamic work environment with opportunities for creativity and professional growth.
  • Why this job: Join a passionate team and see your marketing efforts directly impact revenue.
  • Qualifications: Analytical mindset with a flair for creativity and performance marketing experience.
  • Other info: Collaborative culture that encourages experimentation and learning.

The predicted salary is between 36000 - 60000 £ per year.

About Swoon

Swoon was founded in 2012 to create distinctive designs that owners will want to keep forever and a lofty goal to spark home obsession everywhere. We’re a digital-first brand powered by data, creativity and a deep understanding of how people discover and fall in love with great design online. As a high-growth e-commerce business, performance marketing plays a critical role in how we scale. We design, test and refine products rapidly and our digital channels are the engine that introduces these designs to customers. Our ability to reach the right audiences, tell compelling stories through creative and drive efficient revenue growth is central to our success.

You’ll be joining a lean, ambitious team where Paid Media is a major growth driver. We move fast, experiment constantly and use data to inform our decisions. If you love optimising, testing, learning and seeing your work have a direct commercial impact, you’ll fit right in.

What we are looking for

We’re looking for a Paid Marketing Executive who is analytical, creative, and obsessed with performance. You’ll own the day-to-day execution of paid marketing across Meta, Google, Pinterest and other paid channels - ensuring we hit ROAS, revenue, and efficiency targets while supporting sustainable customer growth. This is a hands-on role that sits at the intersection of performance, creative, data and trading. You’ll be responsible for campaign execution, optimisation and insight generation, and you will work closely with design, trading, data and wider marketing to ensure our full-funnel acquisition engine is running at its absolute best.

Responsibilities

  • Campaign Execution & Daily Optimisation
    • Manage daily pacing and delivery across Meta, Google, Pinterest and other platforms.
    • Monitor spend, revenue, ROAS, CTR, CPC, CPM, making proactive optimisations.
    • Pause under-performing ads, keywords or audiences, and allocate budget to winners.
    • Resolve ad disapprovals and ensure all campaigns comply with platform requirements.
    • Monitor live promotions and ensure paid messaging matches trading priorities.
  • Performance, Insight & Reporting
    • Produce weekly and monthly performance reports across campaigns, channels and audiences.
    • Evaluate ROAS, CAC, revenue contribution and efficiency, sharing clear insights and next steps.
    • Track upper, mid and lower funnel performance and identify leaks or bottlenecks.
  • Feed & Product Data Management
    • Manage and troubleshoot product feeds (GMC, Meta Catalogue, Pinterest Catalogue).
    • Resolve feed errors, update labels and ensure product data accuracy for ads.
    • Partner with the Buying & Merchandising team to ensure stock, pricing and product availability are reflected correctly in ads.
  • Testing & Experimentation
    • Run A/B tests: audiences, formats, copy, landing pages and creative concepts.
    • Interpret results and create frameworks for continual optimisation.
    • Identify and troubleshoot funnel drop-off points by device, landing page and traffic source.
  • Creative & Cross-Functional Collaboration
    • Work with the Creative team to brief new ads, refresh concepts and prevent creative fatigue.
    • Provide insights on formats, messaging and creatives to fuel better performance.
    • Collaborate with Buying & Merchandising and Content teams to align paid activity with launches and seasonal pushes.
  • Campaign Planning & Strategic Support
    • Support monthly and quarterly planning, including budget phasing and channel mix recommendations.
    • Launch new campaign structures, scale winning strategies, and support broader growth objectives.
    • Review bidding strategies, automation settings.

Performance Marketing Coordinator in London employer: Swoon Editions Limited

Swoon is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about performance marketing. With a focus on data-driven creativity and rapid experimentation, employees are empowered to make impactful decisions while enjoying opportunities for professional growth in a supportive, collaborative environment. Located in a vibrant e-commerce landscape, Swoon offers the unique advantage of being part of a high-growth team where your contributions directly influence the company's success.
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Contact Detail:

Swoon Editions Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Performance Marketing Coordinator in London

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.

✨Tip Number 2

Show off your skills! Create a portfolio or case studies showcasing your past work in performance marketing. This will give potential employers a taste of what you can bring to the table.

✨Tip Number 3

Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can optimise their campaigns and drive growth – they’ll love your enthusiasm!

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.

We think you need these skills to ace Performance Marketing Coordinator in London

Analytical Skills
Creative Thinking
Performance Marketing
Campaign Execution
Data Analysis
Optimisation Techniques
A/B Testing
Paid Media Management
ROAS Monitoring
Budget Management
Cross-Functional Collaboration
Insight Generation
Product Data Management
Communication Skills

Some tips for your application 🫡

Show Your Passion for Performance Marketing: When writing your application, let your enthusiasm for performance marketing shine through! Share specific examples of how you've optimised campaigns in the past and the impact it had. We love seeing candidates who are genuinely excited about driving results.

Be Data-Driven: Since we’re all about data at StudySmarter, make sure to highlight your analytical skills. Talk about how you’ve used data to inform decisions or improve campaign performance. Numbers speak volumes, so don’t shy away from sharing metrics that showcase your success!

Tailor Your Application: Take a moment to customise your application for the role. Mention specific platforms like Meta, Google, and Pinterest, and discuss your experience with them. This shows us that you understand the job and are ready to hit the ground running!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!

How to prepare for a job interview at Swoon Editions Limited

✨Know Your Numbers

As a Performance Marketing Coordinator, you'll need to be comfortable with metrics. Brush up on key performance indicators like ROAS, CTR, and CPC. Be ready to discuss how you've used data to optimise campaigns in the past.

✨Show Your Creative Side

This role is all about blending creativity with analytics. Prepare examples of successful ad campaigns you've worked on, focusing on how you combined creative concepts with data-driven insights to achieve results.

✨Familiarise Yourself with Platforms

Make sure you're well-versed in the platforms mentioned in the job description, like Meta, Google, and Pinterest. If possible, bring examples of campaigns you've executed on these platforms and discuss what worked and what didn’t.

✨Prepare for A/B Testing Questions

Since testing and optimisation are crucial, be ready to talk about your experience with A/B testing. Think of specific tests you've run, the hypotheses behind them, and how you interpreted the results to inform future strategies.

Performance Marketing Coordinator in London
Swoon Editions Limited
Location: London

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