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- Tasks: Lead YouTube content production, create engaging videos, and drive channel growth.
- Company: Join SWNS, a top UK press agency with 50 years of impactful journalism.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Shape a leading digital brand on YouTube while working in a collaborative team culture.
- Qualifications: 2+ years managing a YouTube channel with proven growth; strong editorial judgment required.
- Other info: Send your CV and portfolio to apply; remote work options may be available.
The predicted salary is between 36000 - 60000 ÂŁ per year.
1 day ago Be among the first 25 applicants
SWNS is one of the UK’s leading independent press agencies, providing compelling news content to media partners worldwide
Our mission is to deliver impactful, engaging journalism across multiple platforms
SWNS is 50 years old but we are proud to be constantly evolving to meet the needs of our clients around the world
As part of our growth strategy, we\’re expanding our digital video offering, particularly through our YouTube channel, which already attract millions of viewers globally
About the Role
We are looking for an experienced YouTube Channel Manager & Editor to lead our YouTube content production and publishing operations
You will be instrumental in shaping our YouTube strategy, creating engaging video content and driving both channel growth and revenue through data-driven decisions
This role blends editorial instinct, video production skills, platform expertise and a strong understanding of digital news audiences.
Key Responsibilities
Develop and execute a comprehensive YouTube content strategy aligned with editorial goals and audience interests
Identify trending news topics and high-impact visual stories suited to YouTube
Maintain a forward-looking publishing calendar for regular and timely uploads
Analyse competitors and internal content performance to inform editorial decisions
Collaborate with editorial and commercial teams to align content output with revenue goals
Suggest and develop original video ideas aligned with strong narrative hooks and shareability
Video Production & Editing
Lead end-to-end production of videos – from concept to publish-ready edits
Ensure all content is accurate, legally compliant, visually engaging, and YouTube-optimised (hooks, narratives, pacing)
Edit videos using Adobe Creative Suite and ensure they meet high editorial and production standards
Experiment with new formats (e.g., voiceover-led, talent-led, explainers)
Upload and manage videos on YouTube following platform best practices
Create optimised titles, descriptions and tags to enhance SEO and discoverability
Design and test thumbnails to maximise CTR (Click-Through Rate)
Continuously improve the back catalogue through thumbnail, title, and metadata updates
Analytics & Performance Monitoring
Use YouTube Analytics and other tools to monitor performance and audience insights
Run A/B tests on thumbnails, headlines, upload timings and formats to improve watch time and retention
Provide regular reports on video performance, growth, and revenue
Use data to inform content formats, frequency and publishing strategy
Lead efforts to grow revenue from YouTube by optimising content strategy for monetisation
Improve audience retention and watch time to increase monetizable views
Monitor CPM trends and platform monetisation performance to inform publishing tactics
Engagement
Actively moderate YouTube comments and engage with viewers to foster a healthy community
Enforce platform community guidelines and respond to feedback appropriately
Represent the brand when interacting with the audience via comments and DMs as needed.
Stay up to date with YouTube features, algorithm updates, content trends, and monetisation strategies
About You
Experience & Skills
Minimum 2 years managing a professional YouTube channel with proven growth results.
Deep understanding of YouTube SEO, analytics, and monetisation techniques
Experience with tools such as YouTube Studio, TubeBuddy or similar
Demonstrated success growing YouTube audiences through strategic content and optimisation.
Knowledge of copyright, media law, and responsible journalism practices
In-depth knowledge of YouTube’s algorithm, SEO, and monetisation
Experience creating and testing thumbnails, titles, and metadata
Understanding of media law, copyright, and ethical publishing standards
Comfortable working independently and collaboratively in a fast-paced, deadline-driven environment
What We\’re Looking For
Strong editorial judgment and instinct for compelling stories
Passionate about digital video and impactful storytelling
Highly organised, detail-oriented and results-driven
Proactive communicator with strong problem-solving skills
Commercially aware, with an understanding of what drives audience growth and revenue
Why Join Us?
SWNS is committed to innovation and excellence in journalism. We offer a dynamic, fast-paced editorial environment.
You’ll have opportunities to shape and grow a leading digital brand on YouTube. We foster a collaborative, creative team culture with room for growth and experimentation.
To Apply
Please send your CV, portfolio/examples of YouTube work, and a short note explaining why you\’re the right fit for this role to \”jobs@swns.com\”.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Media Production
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YouTube Channel Manager & Editor employer: SWNS
Contact Detail:
SWNS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land YouTube Channel Manager & Editor
✨Tip Number 1
Familiarise yourself with the latest trends in YouTube content and analytics. Understanding what types of videos are currently performing well can give you an edge when discussing your ideas during interviews.
✨Tip Number 2
Showcase your previous successes by preparing case studies of your past YouTube channels. Highlight specific metrics like audience growth, engagement rates, and successful monetisation strategies to demonstrate your expertise.
✨Tip Number 3
Engage with the YouTube community by commenting on relevant channels and participating in discussions. This not only builds your network but also shows your passion for the platform and its content.
✨Tip Number 4
Stay updated on YouTube's algorithm changes and best practices. Being knowledgeable about these aspects will help you articulate how you can optimise content for better performance during your interview.
We think you need these skills to ace YouTube Channel Manager & Editor
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing YouTube channels, video production, and analytics. Use specific metrics to demonstrate your success in growing audiences and driving engagement.
Showcase Your Work: Include a portfolio or examples of your previous YouTube work. This could be links to videos you've managed or edited, showcasing your skills in content creation and optimisation.
Craft a Compelling Cover Note: Write a short note explaining why you are the perfect fit for the role. Highlight your passion for digital video, your understanding of YouTube's algorithm, and any innovative strategies you've implemented in the past.
Research SWNS: Familiarise yourself with SWNS and their current YouTube content. Understanding their style and audience will help you tailor your application and show that you're genuinely interested in the role.
How to prepare for a job interview at SWNS
✨Showcase Your YouTube Expertise
Be prepared to discuss your previous experience managing a YouTube channel. Highlight specific growth metrics and successful strategies you've implemented, as this role requires a deep understanding of YouTube SEO and analytics.
✨Demonstrate Your Creative Vision
Come equipped with original video ideas that align with trending topics and audience interests. This will show your ability to think creatively and strategically about content production, which is crucial for the role.
✨Familiarise Yourself with SWNS
Research SWNS and their current YouTube content. Understanding their brand voice and audience will help you tailor your responses and demonstrate your genuine interest in contributing to their mission.
✨Prepare for Technical Questions
Expect questions about video editing tools and techniques, especially Adobe Creative Suite. Be ready to discuss how you ensure content is visually engaging and optimised for YouTube, as technical skills are key for this position.
