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- Tasks: Engage businesses, identify needs, and close deals in a dynamic sales environment.
- Company: Friendly UK-based business services company focused on simplifying operations.
- Benefits: Competitive salary, flexible working, training opportunities, and company events.
- Why this job: Join a growing team and make a real impact on business success.
- Qualifications: B2B sales experience and a confident, creative approach.
- Other info: Exciting career growth potential in a supportive environment.
The predicted salary is between 26000 - 28000 £ per year.
SwitchAdvisor is a friendly, UK-based business services company that helps businesses simplify their operations and save money on everyday essentials. The company works closely with clients to find the right payment solutions for their needs, offering card terminals, virtual terminals, e-commerce payments and EPOS systems through trusted partners such as Worldpay and Verofy, all with clear pricing and ongoing support. Alongside payments, SwitchAdvisor also helps businesses compare and secure better deals on broadband, phone systems, energy contracts and business insurance, as well as providing access to marketing support through its partner agency, Pxa. With a practical, hands-on approach, SwitchAdvisor acts as a trusted partner for small and medium-sized businesses, making it easier to manage costs and focus on growth.
An exciting opportunity has arisen for an ambitious and commercially driven Lead Generation Specialist to join a highly respected organisation at a time of continued growth and investment. Operating successfully across the UK, the business is now looking to further strengthen its position within its targeted markets. Working from our Head Offices in Cardiff and in the field, the role demands flexibility, creativity and a collaborative approach to meet the business’s evolving needs.
We are seeking a confident Lead Generation Specialist with strong demonstrable B2B sales experience in this field. We are seeking individuals who are eager to grow and enhance their skill sets parallel to company growth. The role will focus on engaging business clients, identifying their needs and closing deals across our core service areas. You will play a crucial role in revenue generation and assisting to shape the future sales strategy of SwitchAdvisor.
Key Responsibilities- Liaising with Business Services, working on behalf of Business Services and offering and promoting Business Services.
- Drive B2B sales with core focus on payment processing and EPOS systems.
- Develop new business leads through cold calling, networking and inbound enquiries.
- Provide expert advice tailored to each client’s needs, helping them switch or adopt new business services.
- Follow up leads, negotiate contracts, and close deals confidently and independently.
- Support and guide clients through the onboarding process, providing continuous support and building client rapport sustainably.
- Maintain accurate records of sales and communications using CRM tools.
- Collaborate with internal teams to ensure smooth handovers and excellent client experiences.
- Develop and maintain reports for management and stakeholders.
- Full clean driving license
- Reliably be able to commute to Cardiff and surrounding areas
- Good level of education GCSE’s or equivalent
- Good command of English language
- B2B sales experience (preferably 2-3 years)
- Company events
- Company pension (after 6 month probationary)
- Flexi working arrangements (to be discussed)
- Potential to work from home
- Staff training & development
- Salary £26,000- £28,000 p.a. plus bonuses
Closing date: Friday 13th February 2026, 5pm. A Person specification is available. Please email info@switchadvisor.co.uk for more information.
Note: This job description and person specification will be subject to review in the light of changing circumstances and is not intended to be rigid or inflexible but should be regarded as providing guidelines and accountabilities within which the individual works.
Lead Generation Specialist in Cardiff employer: SwitchAdvisor
Contact Detail:
SwitchAdvisor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Specialist in Cardiff
✨Tip Number 1
Get to know the company inside out! Research SwitchAdvisor's services and values so you can chat confidently about how you can contribute. This shows you're genuinely interested and ready to hit the ground running.
✨Tip Number 2
Network like a pro! Attend industry events or connect with people on LinkedIn. Building relationships can lead to referrals or insider info about job openings that might not be advertised yet.
✨Tip Number 3
Practice your pitch! Be ready to explain how your B2B sales experience aligns with what SwitchAdvisor is looking for. A clear, confident delivery can make all the difference in landing that interview.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen to join the team at SwitchAdvisor.
We think you need these skills to ace Lead Generation Specialist in Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Lead Generation Specialist role. Highlight your B2B sales experience and any relevant skills that match what SwitchAdvisor is looking for. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about helping businesses simplify their operations. Share specific examples of how you've successfully generated leads or closed deals in the past.
Showcase Your Communication Skills: As a Lead Generation Specialist, strong communication is key. In your application, demonstrate your ability to engage clients and build rapport. We love seeing candidates who can convey their ideas clearly and confidently!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at SwitchAdvisor
✨Know Your Stuff
Before the interview, make sure you understand SwitchAdvisor's services inside out. Familiarise yourself with their payment solutions, EPOS systems, and how they help businesses save money. This knowledge will show your genuine interest and help you answer questions confidently.
✨Showcase Your Sales Skills
Prepare to discuss your B2B sales experience in detail. Think of specific examples where you've successfully generated leads or closed deals. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Ask Smart Questions
Interviews are a two-way street! Prepare thoughtful questions about the company’s growth plans, team dynamics, and how they measure success in the Lead Generation Specialist role. This shows you're not just interested in the job, but also in how you can contribute to their future.
✨Be Personable and Engaging
SwitchAdvisor values a friendly approach, so let your personality shine through. Be enthusiastic and approachable during the interview. Building rapport with your interviewers can make a lasting impression and demonstrate that you’d fit well within their team culture.
