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- Tasks: Lead B2C communications and campaigns to boost customer engagement and brand loyalty.
- Company: Join Switch2 Energy Limited, a forward-thinking company in the utilities sector.
- Benefits: Flexible part-time hours, competitive pay, and opportunities for professional growth.
- Why this job: Make a real impact on customer experiences while developing your marketing skills.
- Qualifications: 4-5 years of marketing experience and strong communication skills required.
- Other info: Dynamic team environment with a focus on innovation and customer satisfaction.
Join to apply for the B2C Communications Executive - Part Time role at Switch2 Energy Limited. An integral part of the Switch2 Marketing team, this role will lead the delivery of agile B2C communications that respond to business priorities and market opportunities. Working closely with colleagues across the business, it will drive stronger resident engagement and help make Switch2 the brand of choice for customers.
Key Responsibilities
- Ownership for B2C communications and campaigns in line with wider business objectives.
- Lead on reactive communications for the business, updating customers on progress updates and planned downtime.
- Lead in developing and executing B2C marketing campaigns to increase engagement.
- Support developing Reputation Strategy to gain positive customer reviews.
- Support the digital transformation journey with the customer service and product teams.
- Build a content bank on SharePoint aligned to customer service and business needs.
- Write and proofread marketing copy for campaigns and materials.
- Produce creative and engaging content across multiple digital channels (video, blogs, social media, webinars, podcasts, etc.).
- Support social media channels (LinkedIn, Twitter/X) to enhance engagement and exposure.
- Develop B2C brand guidelines and implement across the business.
- Adapt content and tone of voice for different audiences to maximise engagement.
- Manage B2C events in line with the marketing plan.
- Liaise with key stakeholders and senior management to ensure key messages are communicated clearly.
- Develop strong relationships with internal and external stakeholders to maximise effectiveness.
Regulation Support
- Support the business in its transition to become regulated for customer protection, assisting with customer communications and customer onboarding material updates.
- Work closely with the customer service team and compliance manager on strategy to enhance external relationships with residents and clients.
- Ensure all communications comply with brand guidelines and processes.
- Support customer communications that align with regulatory expectations (transparency, accuracy, accessibility).
Market Insight and Research
- Lead on building Customer Satisfaction (CSAT) strategies for the business, including communications, analysis, reporting, and insight generation to enhance the resident experience.
- Work with the team to ensure research and insight is targeted and delivered to support the marketing plan (market, competitors, and customers).
- Host workshops with key internal and external stakeholders to develop insight and concepts to support business growth and customer engagement.
- Work with data and customer operations teams to identify trends, pain points, and opportunities to improve the resident experience.
- Understand the evolving needs and behaviours of customers to position services and products effectively.
- Monitor latest digital marketing developments, identifying new opportunities for the department and business.
- Contribute to award submissions for relevant B2C-related categories.
- Report on marketing/comms effectiveness and ROI through dashboards for key stakeholders.
Focus Areas
- Stakeholder engagement (internal & external).
- Resident engagement.
- Communications – tactical and strategic.
- Digitisation & customer journey mapping.
- Process creation & implementation.
- PR & outreach.
- Data analysis and research.
- Crisis management.
Skills and Experience
- 4-5 years’ marketing experience.
- Degree, preferably in Marketing.
- CIM professional qualification achieved (minimum level 4) or studying towards.
- Proven experience in delivering comms campaigns with measurable results.
- Ability to independently lead multi-channel stakeholder communications projects.
- Experience liaising with senior stakeholders and advising them on communications activities.
- An ability to influence and develop strong relationships with internal stakeholders.
- Strong & resilient with a can-do attitude.
- Experience in the management of social media accounts (Twitter, Facebook, LinkedIn, YouTube and Instagram) and a sound understanding of social analytics tools.
- Experience working with and briefing third-party agencies.
- Experience of CRM systems and data analysis.
- Strong event management experience – live and online.
- Managing 3rd party agencies.
- Broad digital knowledge and experience – website projects, SEO, PPC.
- WordPress CMS experience (desirable).
- HubSpot inbound marketing platform experience (desirable).
- Organised and strong planning skills.
- Excellent communicator.
- Able to work with a range of people at different levels.
- Exceptional writing skills.
- Excellent proofreading skills.
- Team player.
- Proven track record of success in marketing.
- Desirable: PR experience in utilities.
Other
- Driving licence and preferably access to a car.
Seniority Level Mid-Senior level
Employment Type Part-time
Job Function Marketing, Public Relations, and Writing/Editing
Industry Utilities
B2C Communications Executive - Part Time in Baildon employer: Switch2 Energy Limited
Contact Detail:
Switch2 Energy Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2C Communications Executive - Part Time in Baildon
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or even in person. Let them know you're on the lookout for a B2C Communications Executive role. You never know who might have the inside scoop on openings!
✨Tip Number 2
Get your social media game on point! Share your thoughts on industry trends, engage with relevant content, and showcase your expertise. This not only builds your personal brand but also puts you on the radar of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your skills can help enhance their B2C communications. Show them you’re not just another candidate, but the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace B2C Communications Executive - Part Time in Baildon
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the B2C Communications Executive role. Highlight your relevant experience in marketing campaigns and communications that align with Switch2's objectives. We want to see how you can contribute to our mission!
Showcase Your Writing Skills: Since this role involves a lot of writing, include examples of your best work. Whether it's marketing copy, social media posts, or blog articles, we love to see your creativity and ability to engage different audiences. Don't hold back!
Be Clear and Concise: When filling out your application, keep it straightforward. Use clear language and avoid jargon. We appreciate applicants who can communicate effectively, just like we aim to do with our customers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Switch2 Energy Limited
✨Know Your Audience
Before the interview, take some time to research Switch2 Energy Limited and their B2C communications strategy. Understanding their brand values and recent campaigns will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Campaign Success
Prepare specific examples of past B2C campaigns you've led or contributed to. Highlight measurable results, such as increased engagement or customer satisfaction, to demonstrate your ability to drive successful communications.
✨Be Ready for Scenario Questions
Expect questions about how you would handle various communication challenges, such as a crisis or a sudden change in business priorities. Think through potential scenarios in advance and be ready to discuss your thought process and strategies.
✨Engage with Stakeholders
Since stakeholder engagement is key for this role, come prepared with ideas on how you would build relationships with both internal teams and external partners. Discussing your approach to collaboration can set you apart from other candidates.
