At a Glance
- Tasks: Craft compelling copy for global brands across various platforms and formats.
- Company: Join Switch Creative, a dynamic UK agency focused on creativity and commercial growth.
- Benefits: Competitive day rate, hybrid work model, and the chance to shape impactful campaigns.
- Other info: Collaborate with designers and the Creative Director in a fast-paced, creative environment.
- Why this job: Make your mark by writing for a renowned car rental brand and see your ideas come to life.
- Qualifications: 2-5 years of copywriting experience with a strong portfolio showcasing versatility.
The predicted salary is between 30000 - 40000 £ per year.
Duration: Start ASAP - July 31st, 2026
Engagement: Full-time contract - Outside IR35
Location: Hybrid - Egham, Surrey (Tue & Thu on-site)
Day rate: £350-£420 / day (dependent on experience)
Hours: 8:30am - 5:00pm
Experience: 2-5 years
Reports to: Creative Director
OVERVIEW
At Switch Creative, we’re looking for a Midweight Copywriter to work directly with one of the most recognisable names in car rental. This isn't a traditional agency brief, it's a chance to get under the skin of a global brand, shaping the words that reach millions of customers across campaigns, channels and countries.
You're a writer who thrives on variety. One morning, you're nailing a six-word headline, the next you're crafting a 200-word brochure page that actually makes people want to read it. You know how to shift tone without losing your instinct, and you understand that great copy isn't just well-written, it works.
You'll collaborate closely with designers, adapt your voice across a range of international brand identities, and report directly into the Creative Director. Your ideas won't disappear into a briefing document. They'll see the light of day.
KEY RESPONSIBILITIES
- Write short-form and long-form copy across: display advertising, video scripts, websites, brochures and billboard campaigns.
- Interpret and apply differing tones of voice for a portfolio of international brands.
- Produce persuasive, audience-specific content for both B2C and B2B audiences.
- Collaborate with designers and the Creative Director to develop integrated creative concepts.
- Work across multiple projects simultaneously, delivering accurate, polished copy to agreed deadlines.
- Contribute ideas and copy concepts at the briefing stage, helping shape campaigns from the outset.
- Proofread and self-edit all copy rigorously, ensuring it is error-free and on-brand before submission.
- Stay up to date with industry trends, audience behaviour and competitive messaging.
SKILLS & EXPERIENCE REQUIRED
- 2–5 years of professional copywriting experience, ideally within a creative agency or in-house marketing team.
- Demonstrated versatility across short-form and long-form copy formats.
- Experience adapting tone of voice across multiple brands or product lines.
- Strong understanding of writing for social media, video, digital and print channels.
- Ability to write persuasively for both consumer and business audiences.
- Excellent grammar and editing skills with a meticulous eye for detail.
- A portfolio demonstrating range, creativity and commercial copywriting ability.
DESIRABLE SKILLS
- Experience writing for international markets or global brands.
- Experience working alongside designers in an integrated creative team.
- Familiarity with SEO principles and writing for organic search.
ABOUT US
Switch Creative is a UK creative agency built around one idea: creativity should earn its place on the revenue line. We work with organisations selling complex, high-consideration products and services, connecting brand, demand and sales into one performance system that drives real commercial growth.
Freelance Copywriter in Slough employer: Switch
At Switch Creative, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to thrive. As a Freelance Copywriter, you'll have the unique opportunity to work with a globally recognised brand in a hybrid setting, allowing for flexibility while still enjoying the camaraderie of on-site collaboration. With competitive day rates and a focus on creative growth, we are committed to supporting your professional development and ensuring your ideas make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Copywriter in Slough
✨Tip Number 1
Network like a pro! Reach out to fellow copywriters, designers, and industry contacts. Attend events or join online groups where you can share ideas and learn from others. You never know who might have the perfect opportunity for you!
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. Tailor it to showcase versatility in different tones and formats, just like the role at Switch Creative requires. A strong portfolio can speak volumes about your skills.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand voice and think of how you can contribute to their projects. Bring fresh ideas to the table; they’ll love seeing your enthusiasm and creativity!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us. Don’t miss out on this chance to join a dynamic team!
We think you need these skills to ace Freelance Copywriter in Slough
Some tips for your application 🫡
Show Off Your Versatility:As a copywriter, we want to see your range! Make sure your portfolio showcases different styles and formats. Whether it’s snappy headlines or engaging long-form content, let us see how you can adapt your voice.
Tailor Your Application:Don’t just send a generic application our way. Take the time to tailor your cover letter and CV to highlight your experience with both B2C and B2B audiences. Show us how your skills align with what we’re looking for!
Proofread Like a Pro:We can’t stress this enough: proofreading is key! Before hitting send, double-check your application for any typos or grammatical errors. We’re looking for meticulous attention to detail, so make sure your submission is polished.
Apply Through Our Website:Ready to take the plunge? We encourage you to apply through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Switch
✨Know Your Portfolio Inside Out
Before the interview, make sure you have a solid grasp of your portfolio. Be ready to discuss specific pieces that showcase your versatility in writing styles and formats. Highlight how your work aligns with the needs of the role at Switch Creative.
✨Research the Brand
Dive deep into the brand you'll be working with. Understand their tone, audience, and recent campaigns. This will not only help you answer questions more effectively but also show your genuine interest in the role and the company.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with designers and the Creative Director, think of examples from your past experiences where collaboration led to successful outcomes. Be ready to discuss how you adapt your writing based on feedback and team dynamics.
✨Stay Current with Industry Trends
Brush up on the latest trends in copywriting and marketing, especially in the car rental industry. Being able to discuss current events or shifts in audience behaviour can set you apart and demonstrate your proactive approach to staying informed.
