At a Glance
- Tasks: Craft compelling copy for global brands across various platforms and formats.
- Company: Join Switch Creative, a dynamic UK agency focused on creativity and commercial growth.
- Benefits: Competitive day rate, hybrid work model, and the chance to shape impactful campaigns.
- Other info: Collaborate with designers and the Creative Director in a fast-paced, creative environment.
- Why this job: Work with a renowned car rental brand and see your ideas come to life.
- Qualifications: 2-5 years of copywriting experience and a strong portfolio showcasing versatility.
The predicted salary is between 30000 - 40000 £ per year.
Duration: Start ASAP - July 31st, 2026
Engagement: Full-time contract - Outside IR35
Location: Hybrid - Egham, Surrey (Tue & Thu on-site)
Day rate: £350-£420 / day (dependent on experience)
Hours: 8:30am - 5:00pm
Experience: 2-5 years
Reports to: Creative Director
OVERVIEW
At Switch Creative, we’re looking for a Midweight Copywriter to work directly with one of the most recognisable names in car rental. This isn't a traditional agency brief; it's a chance to get under the skin of a global brand, shaping the words that reach millions of customers across campaigns, channels and countries.
You're a writer who thrives on variety. One morning, you're nailing a six-word headline, the next you're crafting a 200-word brochure page that actually makes people want to read it. You know how to shift tone without losing your instinct, and you understand that great copy isn't just well-written; it works.
You'll collaborate closely with designers, adapt your voice across a range of international brand identities, and report directly into the Creative Director. Your ideas won't disappear into a briefing document; they'll see the light of day.
KEY RESPONSIBILITIES
- Write short-form and long-form copy across: display advertising, video scripts, websites, brochures and billboard campaigns.
- Interpret and apply differing tones of voice for a portfolio of international brands.
- Produce persuasive, audience-specific content for both B2C and B2B audiences.
- Collaborate with designers and the Creative Director to develop integrated creative concepts.
- Work across multiple projects simultaneously, delivering accurate, polished copy to agreed deadlines.
- Contribute ideas and copy concepts at the briefing stage, helping shape campaigns from the outset.
- Proofread and self-edit all copy rigorously, ensuring it is error-free and on-brand before submission.
- Stay up to date with industry trends, audience behaviour and competitive messaging.
SKILLS & EXPERIENCE REQUIRED
- 2–5 years of professional copywriting experience, ideally within a creative agency or in-house marketing team.
- Demonstrated versatility across short-form and long-form copy formats.
- Experience adapting tone of voice across multiple brands or product lines.
- Strong understanding of writing for social media, video, digital and print channels.
- Ability to write persuasively for both consumer and business audiences.
- Excellent grammar and editing skills with a meticulous eye for detail.
- A portfolio demonstrating range, creativity and commercial copywriting ability.
DESIRABLE SKILLS
- Experience writing for international markets or global brands.
- Experience working alongside designers in an integrated creative team.
- Familiarity with SEO principles and writing for organic search.
ABOUT US
Switch Creative is a UK creative agency built around one idea: creativity should earn its place on the revenue line. We work with organisations selling complex, high-consideration products and services, connecting brand, demand and sales into one performance system that drives real commercial growth.
Freelance Copywriter in London employer: Switch
At Switch Creative, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to thrive. As a Freelance Copywriter, you'll have the unique opportunity to shape compelling narratives for a globally recognised car rental brand while enjoying the flexibility of a hybrid working model in Egham, Surrey. With competitive day rates and a culture that values creativity and innovation, we are committed to supporting your professional growth and ensuring your ideas make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Copywriter in London
✨Tip Number 1
Network like a pro! Reach out to fellow copywriters, designers, and industry contacts. Attend events or join online groups where you can share ideas and learn from others. You never know who might have the perfect opportunity for you!
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you’re chatting with potential clients or employers, having your portfolio ready to go can really set you apart and showcase your versatility.
✨Tip Number 3
Tailor your pitch! When reaching out to companies like Switch Creative, make sure to adapt your message to reflect their brand voice and values. Show them you understand their needs and how you can contribute to their projects.
✨Tip Number 4
Apply through our website! We love seeing applications that come directly from our site. It shows you’re genuinely interested in working with us and makes it easier for us to find your details when we’re reviewing candidates.
We think you need these skills to ace Freelance Copywriter in London
Some tips for your application 🫡
Show Off Your Versatility:As a copywriter, we want to see your range! Make sure your application showcases different styles of writing. Include examples of both short-form and long-form copy that highlight your ability to adapt tone and voice.
Tailor Your Portfolio:When applying, pick pieces from your portfolio that align with the type of work we do at Switch Creative. Show us how you can write for various audiences and formats, especially if you've worked with international brands before!
Proofread Like a Pro:Before hitting send, give your application a thorough proofread. We’re looking for meticulous attention to detail, so make sure there are no typos or errors. A polished application reflects your writing skills!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Switch
✨Know Your Portfolio Inside Out
Before the interview, make sure you can talk confidently about your portfolio. Highlight specific pieces that showcase your versatility in tone and style, especially those that align with the job description. Be ready to explain your thought process behind each piece and how it achieved its goals.
✨Research the Brand
Dive deep into the brand you'll be working with. Understand their voice, values, and recent campaigns. This will not only help you answer questions more effectively but also allow you to suggest ideas that resonate with their identity during the interview.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with designers and the Creative Director, think of examples from your past experiences where collaboration led to successful outcomes. Be prepared to discuss how you handle feedback and adapt your writing based on team input.
✨Stay Current with Industry Trends
Show that you're not just a great writer, but also someone who understands the market. Bring up recent trends in copywriting, advertising, or the car rental industry that could impact the brand. This demonstrates your passion and commitment to staying relevant in your field.
