At a Glance
- Tasks: Craft compelling copy for global brands across various platforms and formats.
- Company: Join Switch Creative, a dynamic UK agency focused on creativity that drives revenue.
- Benefits: Hybrid work model, creative environment, and opportunities to shape impactful campaigns.
- Other info: Collaborate with designers and the Creative Director in a fast-paced, innovative setting.
- Why this job: Make your mark by writing for a renowned car rental brand and see your ideas come to life.
- Qualifications: 2-5 years of copywriting experience with a strong portfolio showcasing versatility.
The predicted salary is between 30000 - 40000 £ per year.
Location: Hybrid - Egham, Surrey (Tue & Thu on-site)
Hours: 8:30am - 5:00pm
Experience: 2-5 years
Reports to: Creative Director
OVERVIEW
At Switch Creative, we’re looking for a Midweight Copywriter to work directly with one of the most recognisable names in car rental. This isn't a traditional agency brief; it's a chance to get under the skin of a global brand, shaping the words that reach millions of customers across campaigns, channels and countries. You're a writer who thrives on variety. One morning, you're nailing a six-word headline, the next you're crafting a 200-word brochure page that actually makes people want to read it. You know how to shift tone without losing your instinct, and you understand that great copy isn't just well-written; it works. You'll collaborate closely with designers, adapt your voice across a range of international brand identities, and report directly into the Creative Director. Your ideas won't disappear into a briefing document. They’ll see the light of day.
KEY RESPONSIBILITIES
- Write short-form and long-form copy across display advertising, video scripts, websites, brochures and billboard campaigns.
- Interpret and apply differing tones of voice for a portfolio of international brands.
- Produce persuasive, audience-specific content for both B2C and B2B audiences.
- Collaborate with designers and the Creative Director to develop integrated creative concepts.
- Work across multiple projects simultaneously, delivering accurate, polished copy to agreed deadlines.
- Contribute ideas and copy concepts at the briefing stage, helping shape campaigns from the outset.
- Proofread and self-edit all copy rigorously, ensuring it is error-free and on-brand before submission.
- Stay up to date with industry trends, audience behaviour and competitive messaging.
SKILLS & EXPERIENCE REQUIRED
- 2–5 years of professional copywriting experience, ideally within a creative agency or in-house marketing team.
- Demonstrated versatility across short-form and long-form copy formats.
- Experience adapting tone of voice across multiple brands or product lines.
- Strong understanding of writing for social media, video, digital and print channels.
- Ability to write persuasively for both consumer and business audiences.
- Excellent grammar and editing skills with a meticulous eye for detail.
- A portfolio demonstrating range, creativity and commercial copywriting ability.
DESIRABLE SKILLS
- Experience writing for international markets or global brands.
- Experience working alongside designers in an integrated creative team.
- Familiarity with SEO principles and writing for organic search.
ABOUT US
Switch Creative is a UK creative agency built around one idea: creativity should earn its place on the revenue line. We work with organisations selling complex, high-consideration products and services, connecting brand, demand and sales into one performance system that drives real commercial growth.
Freelance Copywriter employer: Switch
At Switch Creative, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to thrive. As a Freelance Copywriter, you'll have the unique opportunity to work with a globally recognised brand in the car rental industry, allowing you to shape impactful campaigns that reach millions. Our hybrid work model promotes flexibility, while our commitment to creativity and innovation ensures that your ideas are valued and brought to life, making this an excellent place for professional growth and meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Copywriter
✨Tip Number 1
Network like a pro! Reach out to fellow copywriters, designers, and industry folks on LinkedIn. Join relevant groups and engage in conversations. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your portfolio! Make sure it’s polished and showcases your versatility. Tailor it to highlight work that aligns with the type of projects Switch Creative handles. A strong portfolio can speak volumes!
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their tone and style, and think about how you can contribute to their creative vision. Bring fresh ideas to the table!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Freelance Copywriter
Some tips for your application 🫡
Show Off Your Versatility:As a copywriter, we want to see your range! Make sure your portfolio showcases both short-form and long-form pieces. Highlight how you've adapted your tone for different brands – it’s all about demonstrating that you can switch gears effortlessly.
Tailor Your Application:When applying, don’t just send a generic cover letter. We love seeing how you connect your experience to our specific needs. Mention your familiarity with writing for various channels and how you’ve tackled projects similar to what we do at Switch Creative.
Proofread Like a Pro:Before hitting send, give your application a thorough once-over. We’re looking for meticulous attention to detail, so make sure there are no typos or grammatical errors. Remember, great copy is polished copy!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from us. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Switch
✨Know Your Portfolio Inside Out
Before the interview, make sure you can talk confidently about your portfolio. Highlight specific pieces that showcase your versatility in tone and format, especially those that align with the job description. Be ready to discuss the thought process behind your work and how it achieved results.
✨Research the Brand
Dive deep into the brand you'll be working with. Understand their voice, values, and recent campaigns. This will not only help you tailor your responses but also show your genuine interest in the role and the company. Bring up specific examples during the interview to demonstrate your knowledge.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with designers and the Creative Director, think of examples from your past experiences where collaboration led to successful outcomes. Be ready to discuss how you handle feedback and adapt your writing based on team input.
✨Stay Current with Industry Trends
Keep yourself updated on the latest trends in copywriting and advertising. Mentioning current industry insights during your interview can set you apart as a candidate who is proactive and engaged. It shows that you understand the competitive landscape and are ready to contribute fresh ideas.
