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- Tasks: Drive impactful content strategies and create engaging content for various platforms.
- Company: Join a dynamic SaaS brand that's ambitious and growing in the tech industry.
- Benefits: Competitive salary, opportunity to work in a fast-paced environment, and potential for remote work.
- Why this job: Be a key player in shaping brand focus and generating demand through creative content.
- Qualifications: Experience in content marketing, strong writing skills, and knowledge of SEO best practices required.
- Other info: Applications are being accepted immediately, so don't wait to apply!
The predicted salary is between 42500 - 57500 £ per year.
Content Marketing Specialist
Location: London
Industry: SaaS
Salary: £50,000 – £60,000 DOE
Carter Murray have partnered with a small but growing, dynamic and ambitious SaaS brand who are looking to add a Content Marketing Specialist to their team.
This role will have a focus on driving impactful content strategies that align with company business objectives. This is a crucial role in helping the company shift its brand focus, build online and offline influence and generate demand.
Responsibilities:
- Develop and execute a content strategy that drives brand awareness, engages target audiences, and supports lead generation.
- Plan, write and optimise content for key web pages with a focus on SEO, user experience and conversion optimisation.
- Collaborate with the wider team to ensure the website effectively communicates value propositions.
- Produce blogs, case studies, white papers, webinars and product guides tailored to decision-makers in the fleet market.
- Establish a content calendar aligned with sales goals, product launches and campaigns.
- Oversee the creation of visual content such as videos and infographics to complement written content.
- Conduct keyword research and implement on-page SEO best practices to improve visibility and search rankings.
- Regularly audit and optimise existing content to ensure relevance and performance.
Experience:
- Previous experience in content marketing and email automation, preferably within B2B SaaS or technology companies. Experience in vehicle technology or similar industries is a plus.
- Exceptional writing and editing skills, with the ability to produce high-quality, engaging content for a professional audience.
- Strong research skills.
- Knowledge of SEO best practices and experience using tools like SEMrush.
- Ability to develop a content strategy from scratch and work autonomously in a fast-paced environment.
- Proficient in HTML and WordPress.
- Experience with Google Analytics.
- Experience with Salesforce, Pardot or similar CRM and marketing automation platforms.
- Excellent project management and communication skills.
- Degree in marketing, communications, journalism or a related field.
If you feel this role is for you then please apply today, applications are being accepted immediately.
The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.
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Content Marketing Specialist employer: Switch Mode Technology Inc.
Contact Detail:
Switch Mode Technology Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in content marketing, especially within the SaaS industry. This will help you understand what strategies are currently effective and how you can contribute to the company's goals.
✨Tip Number 2
Showcase your ability to create engaging content by preparing a portfolio that includes examples of blogs, case studies, or white papers you've written. Tailor these samples to reflect the interests of decision-makers in the fleet market.
✨Tip Number 3
Highlight your experience with SEO tools like SEMrush in conversations or interviews. Being able to discuss specific strategies you've implemented in the past will demonstrate your expertise and readiness for the role.
✨Tip Number 4
Network with professionals in the B2B SaaS space through platforms like LinkedIn. Engaging with industry leaders can provide insights into the company culture and may even lead to referrals.
We think you need these skills to ace Content Marketing Specialist
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Content Marketing Specialist position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in content marketing, especially within B2B SaaS or technology sectors. Emphasize your writing and editing skills, as well as any experience with SEO and content strategy development.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content marketing and your understanding of the company's goals. Mention specific examples of past work that demonstrate your ability to drive brand awareness and engage target audiences.
Showcase Your Skills: If you have experience with tools like SEMrush, Google Analytics, or CRM platforms, make sure to mention these in your application. Highlight any projects where you've successfully implemented SEO best practices or developed content strategies.
How to prepare for a job interview at Switch Mode Technology Inc.
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experiences in developing and executing content strategies. Highlight specific examples where your strategies drove brand awareness or lead generation, as this aligns directly with the company's objectives.
✨Demonstrate SEO Knowledge
Since SEO is a key focus for this role, make sure to brush up on best practices and be ready to discuss how you've implemented them in past projects. Mention any tools you’ve used, like SEMrush, to show your technical proficiency.
✨Prepare Engaging Writing Samples
Bring along samples of your writing that showcase your ability to create high-quality, engaging content. This could include blogs, case studies, or white papers that are relevant to the SaaS industry or B2B marketing.
✨Understand the Company’s Brand and Audience
Research the company’s current content and brand positioning. Be ready to discuss how you can help shift their brand focus and engage their target audience effectively, demonstrating your understanding of their market.
