At a Glance
- Tasks: Create compelling content and manage campaigns to drive client growth.
- Company: Fast-growing B2B demand generation agency for ambitious tech companies.
- Benefits: Flexible work environment, competitive pay, and opportunities for professional development.
- Other info: Dynamic role focused on execution and project management.
- Why this job: Join a collaborative team and make a real impact on client success.
- Qualifications: Strong copywriting skills and understanding of B2B buyer behaviour.
The predicted salary is between 35000 - 45000 £ per year.
Switch Jam is a fast-growing B2B demand generation agency for ambitious SaaS and tech companies. We turn complex business strategies into structured, commercially focused campaigns. Our work bridges the gap between commercial content, paid media, email nurture, and clear messaging to drive client pipeline growth. We are a collaborative, delivery-focused team valuing clarity over hype and execution over theory.
We are seeking an execution-first Demand Generation Content Specialist (B2B) to drive our campaign planning and asset production. This role requires a strong understanding of B2B buyer behaviour, pain points, and decision-making, alongside a proven ability to craft direct response copy that guides prospects from first touch to meaningful sales conversations. This is a highly focused planning and production role, not a general marketing manager position. You must be a self-starter who brings professional composure and confidence to client collaborations as well as owning rolling project schedules and managing assets from initial brief to final approval.
Key Responsibilities- Copywriting
Demand Generation Content Specialist (B2B) employer: Switch Jam Digital Marketing
At Switch Jam, we pride ourselves on being an excellent employer by fostering a collaborative and delivery-focused work culture that values clarity and execution. Our team is dedicated to professional growth, offering ample opportunities for skill development in the dynamic B2B landscape, particularly within the thriving tech sector. Located in a vibrant area, we provide a stimulating environment where innovative ideas flourish, making it an ideal place for ambitious individuals looking to make a meaningful impact.
Contact Details:
Switch Jam Digital Marketing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Content Specialist (B2B)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work, especially in B2B content creation. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and understanding their campaigns. Be ready to discuss how your experience aligns with their needs and how you can contribute to their success.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to tailor your application to highlight your understanding of B2B buyer behaviour and your copywriting prowess.
We think you need these skills to ace Demand Generation Content Specialist (B2B)
Some tips for your application 🫡
Show Your Understanding of B2B:Make sure to highlight your knowledge of B2B buyer behaviour and pain points in your application. We want to see that you understand what drives decision-making in this space, so share examples of how you've tackled similar challenges before.
Craft Compelling Copy:Since this role is all about direct response copy, don’t hold back on showcasing your writing skills. Include samples of your work that demonstrate your ability to create engaging content that leads to meaningful sales conversations. We love seeing creativity paired with clarity!
Be Clear and Concise:We value clarity over hype, so keep your application straightforward and to the point. Avoid jargon and fluff; instead, focus on delivering a clear message about why you're the right fit for the role. Remember, we’re looking for execution-focused candidates!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. This helps us streamline the process and ensures your details land in the right hands. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Switch Jam Digital Marketing
✨Know Your B2B Buyer Behaviour
Before the interview, dive deep into understanding B2B buyer behaviour. Familiarise yourself with common pain points and decision-making processes in the SaaS and tech sectors. This knowledge will help you demonstrate your expertise and show that you can craft content that resonates with potential clients.
✨Showcase Your Copywriting Skills
Prepare a portfolio of your best direct response copy. Be ready to discuss how your writing has successfully guided prospects through the sales funnel. Highlight specific campaigns where your content made a measurable impact, as this will illustrate your ability to drive results.
✨Emphasise Collaboration and Execution
Since Switch Jam values collaboration and execution, come prepared with examples of how you've worked effectively within a team. Discuss how you manage project schedules and ensure timely delivery of assets, showcasing your organisational skills and ability to meet deadlines.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of their work. Inquire about their approach to campaign planning or how they measure the success of their content. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
