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- Tasks: Lead marketing campaigns to boost Swiss Re's presence in the UK & Ireland.
- Company: Join Swiss Re, a global leader in reinsurance and risk management.
- Benefits: Enjoy a hybrid work model and a supportive, inclusive culture.
- Why this job: Make a real impact while collaborating with diverse teams worldwide.
- Qualifications: 7+ years in marketing, preferably in (re)insurance or financial services.
- Other info: Flexible environment welcoming fresh perspectives and career returners.
The predicted salary is between 43200 - 72000 £ per year.
Are you a strategic marketing professional looking to make a commercial impact across multiple business units in a global organization? Join Swiss Re and drive our UK & Ireland marketing initiatives from awareness to conversion, helping us build strong client relationships and equip our teams to close deals effectively!
About the Role
As our UK & Ireland Marketing Manager, you'll be the driving force behind marketing campaigns and initiatives that advance our market presence across Swiss Re's Business Units (Corporate Solutions, Reinsurance P&C and L&H). You'll collaborate with global and local stakeholders to deliver impactful marketing strategies that generate tangible business results.
Key Responsibilities
- Strategic Planning: Proactively develop and execute local marketing strategies in collaboration with UK & Ireland market heads, ensuring alignment with global plans across all business units.
- Event & Campaign Management: Design, manage and execute marketing initiatives with appropriate channel mix, coordinating with various internal and external stakeholders to meet business objectives while ensuring cultural sensitivities are addressed.
- Stakeholder Collaboration: Work effectively with UK & Ireland leadership teams and engage with local client underwriting teams, claims, sales and cross-functional teams across the 3 Bus to ensure marketing efforts are aligned with growth ambitions.
- Sales Enablement: Identify sales enablement needs and implement global sales excellence initiatives locally, providing origination teams with the right materials and resources to convert leads effectively.
- Media Relations: Collaborate with the media relations team to ensure consistent messaging, amplify campaign coverage, and effectively position our leaders and solutions in the marketplace.
- Budget & Performance Management: Manage local marketing budget and report on performance metrics and impact to both global teams and local leadership.
About the Team
You'll be joining a team of energetic marketing professionals based across the world. Our collaborative team thrives on creative thinking and cross-cultural perspectives, working together virtually and in-person to deliver exceptional marketing initiatives. As a tight-knit group with varied expertise, we support each other while maintaining the agility to respond quickly to market opportunities and business needs.
About You
You're a strategic thinker and a results-driven marketing professional who thrives in a collaborative environment. With your exceptional interpersonal skills and can-do mindset, you can effectively engage with leadership while managing complex projects to completion with minimal supervision. You understand the importance of global governance and your passion for excellence and ability to challenge the status quo make you an ideal candidate for this dynamic role.
We need you to bring in the following must haves:
- 7+ years of professional experience in developing and executing comprehensive marketing plans and campaigns, including digital advertisement, social media (paid and organic), events, sales enablement and content creation.
- Experience in the (re)insurance sector or related financial services industry.
- Strong project management skills with ability to manage complex initiatives across multiple stakeholders.
- Excellent written and verbal communication skills with the ability to create compelling presentations and executive communications.
- Native English speaker with outstanding editorial capabilities.
- Knowledge of B2B marketing best practices in financial services.
These are additional nice to haves:
- Experience working in a matrix organization across multiple geographies.
- Background in both corporate and agency marketing environments.
- Experience with marketing analytics and performance measurement tools.
- Experience in developing thought leadership content.
Our company has a hybrid work model where the expectation is that you will be in the office three days per week.
About Swiss Re
Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime. Combining experience with creative thinking and cutting-edge expertise, we create new opportunities and solutions for our clients. This is possible thanks to the collaboration of more than 14,000 employees across the world. Our success depends on our ability to build an inclusive culture encouraging fresh perspectives and innovative thinking. We embrace a workplace where everyone has equal opportunities to thrive and develop professionally regardless of their age, gender, race, ethnicity, gender identity and/or expression, sexual orientation, physical or mental ability, skillset, thought or other characteristics. In our inclusive and flexible environment everyone can bring their authentic selves to work and their passion for sustainability. If you are an experienced professional returning to the workforce after a career break, we encourage you to apply for open positions that match your skills and experience.
UK & Ireland Senior Marketing Manager (Re)insurance (hybrid work model, 80-100% working degree) employer: Swiss Re
Contact Detail:
Swiss Re Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK & Ireland Senior Marketing Manager (Re)insurance (hybrid work model, 80-100% working degree)
✨Tip Number 1
Familiarise yourself with Swiss Re's recent marketing campaigns and initiatives. Understanding their approach will help you align your strategies with their goals and demonstrate your knowledge during discussions.
✨Tip Number 2
Network with current or former employees of Swiss Re, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial for your application.
✨Tip Number 3
Stay updated on trends in the (re)insurance sector and B2B marketing best practices. Being able to discuss these topics intelligently will showcase your expertise and passion for the industry.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed complex marketing projects in the past. Highlighting your project management skills will be crucial in demonstrating your fit for this role.
We think you need these skills to ace UK & Ireland Senior Marketing Manager (Re)insurance (hybrid work model, 80-100% working degree)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 7+ years of experience in developing and executing marketing plans, especially in the (re)insurance sector. Use specific examples that demonstrate your strategic thinking and project management skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your background aligns with Swiss Re's goals. Mention your ability to collaborate with various stakeholders and your experience in managing complex initiatives.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, consider including a brief section in your application that showcases your ability to create compelling presentations or executive communications.
Highlight Relevant Experience: If you have experience in both corporate and agency marketing environments, make sure to highlight this in your application. Additionally, mention any familiarity with marketing analytics and performance measurement tools, as these are valuable assets for the role.
How to prepare for a job interview at Swiss Re
✨Showcase Your Strategic Thinking
As a Senior Marketing Manager, you'll need to demonstrate your ability to develop and execute comprehensive marketing strategies. Prepare examples of past campaigns you've led, focusing on how you aligned them with business objectives and achieved measurable results.
✨Highlight Your Collaboration Skills
This role requires working closely with various stakeholders. Be ready to discuss how you've successfully collaborated with cross-functional teams in the past, particularly in complex projects. Emphasise your interpersonal skills and ability to engage effectively with leadership.
✨Prepare for Media Relations Questions
Since media relations is a key part of the role, brush up on your experience in this area. Think about how you've managed messaging and amplified campaign coverage in previous positions. Be prepared to discuss specific examples where your efforts positively impacted brand visibility.
✨Demonstrate Your Project Management Expertise
With strong project management skills being essential, come equipped with examples of how you've managed complex initiatives across multiple stakeholders. Discuss the tools and methodologies you used to keep projects on track and ensure successful outcomes.
