At a Glance
- Tasks: Lead creative campaigns and digital marketing for a fast-growing FMCG food brand.
- Company: Join a dynamic challenger brand in the heart of London.
- Benefits: Competitive salary, bonus, flexible working, and growth opportunities.
- Other info: Fast-paced culture with opportunities for career advancement.
- Why this job: Make a real impact with your creativity in a vibrant team environment.
- Qualifications: 5+ years in marketing, strong digital skills, and a passion for food.
The predicted salary is between 65000 - 65000 £ per year.
- JOB TITLE | Senior Brand Manager | FMCG food challenger brand
- LOCATION | London, UK (Mon-Thurs in the office & Fri WFH)
- REPORTING INTO | Head of Brand
- POSITION OVERVIEW
This is a pivotal hire for a small, fast-moving team!
The Senior Brand Manager is a creative, digitally fluent marketer who can both think in ideas and make things happen - bridging creative campaign thinking with strong digital and content execution.
You'll work closely with the Head of Brand to bring campaigns to life across all channels, owning the day-to-day content and creative output of the brand.
You'll be in the detail, briefing creative planning content, driving digital performance and activating standout campaigns.
This is a full-time role based in London, where your expertise will be instrumental in executing best-in-class marketing and helping drive the next phase of growth with future opportunity to line manage, as the team and brand scales.
KEY RESPONSIBILITIES
- Campaign Planning & Activation
- Own the integrated campaign calendar - planning and activating campaigns across retail, social, e CRM, DTC and events, working closely with the Head of Brand on overall direction.
- Lead the briefing and coordination of campaigns across the team - the Senior Designer, Brand Manager and Social & Content Manager, Head of Growth ensuring everyone has what they need to execute.
- Manage timelines, asset trackers and approvals, acting as the operational hub that keeps campaigns running smoothly.
- Lead end-to-end activation of NPD launches, seasonal moments and key retail windows, from brief to in-market.
- Creative Content & Ideas
- Be the creative engine of the team - bringing a constant stream of ideas for how the brand can show up in fresh, culturally relevant ways.
- Own the master content plan across social, e CRM, retail, website and DTC - ensuring a consistent pipeline of premium, purposeful content that resonates & drives talkability.
- Brief the Senior Designer on creative assets with clear direction on messaging, hierarchy and brand rationale.
- Lead recipe and shoot planning, ensuring content is produced ahead of need and available in the right formats across all channels.
- Work alongside the Social & Content Manager to ensure content is campaign-connected and consistent in tone and quality.
- Digital Marketing (Owned & Paid)
- Act as the team's digital expert - bringing strong working knowledge of how brand activity translates across digital touchpoints.
- Oversee and optimise the brand's digital content presence across website, ensuring brand consistency and messaging.
- Work with the Head of Brand and any Head of Growth on paid social and digital campaign activity - briefing creative, reviewing results and feeding learnings back into planning.
- Monitor digital performance across channels, generating actionable insights and sharing recommendations with the team.
About You
- 5 years+ marketing experience within CPG / FMCG, ideally challenger or premium brand.
- A creative thinker who generates ideas, not just executes instructions.
- Digitally fluent - confident across content, social, website content and digital performance.
- Strong campaign planning and project management skills - able to hold a complex, multi channel calendar with pace and precision, with excellent attention to detail.
- A collaborative, proactive team player who rolls their sleeves up and raises the bar around them, with the drive to thrive in a fast-paced, entrepreneurial environment
- Deep passion for food, culture and building brands that genuinely resonate.
- Success Metrics
- Quality and consistency of brand content across all channels.
- Campaign execution delivered on time and to brief.
- Strong creative output that reinforces premium brand positioning.
- Rate of sale improvements aligned to campaign activity.
- #J-18808-Ljbffr
Senior Brand Manager employer: Swish Recruitment
As a Senior Brand Manager at our dynamic FMCG food challenger brand in London, you'll thrive in a vibrant work culture that champions creativity and innovation. With a focus on employee growth, we offer opportunities for professional development and the chance to lead impactful campaigns while enjoying a flexible work arrangement of four days in the office and one day working from home. Join us to be part of a passionate team dedicated to making a difference in the food industry, where your contributions will directly influence our brand's success and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Swish Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Swish Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Swish Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Swish Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Swish Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Swish Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Swish Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Swish Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Swish Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Swish Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
