At a Glance
- Tasks: Lead commercial sales strategy and manage sponsorships, partnerships, and hospitality operations.
- Company: Swindon Town F.C. is a professional football club with a focus on commercial growth.
- Benefits: Opportunity to shape the Club’s commercial strategy and work directly with the CEO.
- Other info: Position based in Swindon, with responsibilities across various commercial activities.
- Why this job: Join a dynamic team driving commercial success in a vibrant sports environment.
- Qualifications: Proven experience in commercial management and strong relationship-building skills required.
The predicted salary is between 40000 - 45000 £ per year.
Swindon Town F.C. are seeking an ambitious, proactive and commercially driven Commercial Manager to join the club. This is a fantastic opportunity to play a central role in driving the Club’s commercial growth through sponsorships, partnerships, hospitality, advertising, and events. Reporting directly to the Chief Executive Officer, the chosen candidate shall take responsibility for all commercial activities of the Club, ensuring business success and providing exemplary service delivery to our partners and stakeholders.
Key Responsibilities
- Lead the Club’s commercial sales strategy to achieve sponsorship and revenue targets.
- Identify, develop and secure new sponsorships, partnerships and advertising opportunities across all Club assets.
- Manage and grow a strong network of prospective partners through networking, relationship management and business development activity.
- Develop bespoke commercial proposals and partnership packages tailored to client objectives.
- Build, maintain and strengthen long-term relationships with sponsors, corporate partners and hospitality clients to maximise retention and ensure repeat business.
- Oversee all seasonal and matchday hospitality operations, ensuring a first-class customer experience for all guests and partners. Coordinate with marketing, catering, security, and operations teams to deliver seamless service.
- Work collaboratively with internal business departments.
- Design and deliver an annual events programme.
- Analyse market trends, competitor activity and commercial performance data to identify new revenue opportunities and strategic growth areas.
- Support the CEO in shaping and implementing the Club’s wider commercial and business development strategy.
- Represent the Club professionally at industry events, networking opportunities and matchday functions.
- Ensure all commercial activities reflect and enhance the Club’s values, reputation and brand identity.
Essential Skills
Commercial Manager employer: Swindon Town Football Club
Swindon Town F.C. offers a unique opportunity to influence commercial growth in sports. Located in Swindon, the club values strong partnerships and community engagement. Join a dedicated team focused on delivering exceptional service and experiences for fans and partners alike.
Contact Details:
Swindon Town Football Club Recruitment Team
