At a Glance
- Tasks: Drive commercial growth through sponsorships, partnerships, and events at Swindon Town F.C.
- Company: Join the dynamic team at Swindon Town Football Club.
- Benefits: Be part of a passionate community with opportunities for professional development.
- Other info: Inclusive environment committed to equality and safeguarding.
- Why this job: Make a real impact in the world of football and build lasting relationships.
- Qualifications: 3+ years in commercial roles within professional football and strong relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
Swindon Town F.C. are seeking an ambitious, proactive and commercially driven Commercial Manager to join the club. This is a fantastic opportunity to play a central role in driving the Club’s commercial growth through sponsorships, partnerships, hospitality, advertising, and events. Reporting directly to the Chief Executive Officer, the chosen candidate shall take responsibility for all commercial activities of the Club, ensuring business success and providing exemplary service delivery to our partners and stakeholders.
Key Responsibilities
- Lead the Club’s commercial sales strategy to achieve sponsorship and revenue targets.
- Identify, develop and secure new sponsorships, partnerships and advertising opportunities across all Club assets.
- Manage and grow a strong network of prospective partners through networking, relationship management and business development activity.
- Develop bespoke commercial proposals and partnership packages tailored to client objectives.
- Build, maintain and strengthen long‑term relationships with sponsors, corporate partners and hospitality clients to maximise retention and ensure repeat business.
- Oversee all seasonal and matchday hospitality operations, ensuring a first‑class customer experience for all guests and partners.
- Coordinate with marketing, catering, security and operations teams to deliver seamless service.
- Work collaboratively with internal business departments.
- Design and deliver an annual events programme.
- Manage and maintain accurate reporting through the Club’s CRM system, including pipeline management, forecasting, activity tracking and commercial reporting.
- Analyse market trends, competitor activity and commercial performance data to identify new revenue opportunities and strategic growth areas.
- Support the CEO in shaping and implementing the Club’s wider commercial and business development strategy.
- Represent the Club professionally at industry events, networking opportunities and matchday functions.
- Ensure all commercial activities reflect and enhance the Club’s values, reputation and brand identity.
About The Candidate
Essential Skills & Experience
- Minimum of 3 years’ commercial experience within professional football, preferably at EFL League Two level or above.
- Proven track record in sponsorship sales and partnership management.
- Demonstrable experience achieving targets.
- Strong relationship‑building skills.
- Excellent communication.
- Driving licence.
About The Club
Swindon Town Football Club is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. For positions where a criminal record check (DBS) is identified as necessary, this will be carried out in line with the Club’s safer recruitment procedures and relevant legislation. The post holder will be required to undertake safeguarding training periodically and comply with all safeguarding policies and procedures.
Equality, Diversity & Inclusion
Swindon Town Football Club is committed to promoting equality of opportunity for all staff and job applicants. We aim to create a supportive and inclusive working environment in which all individuals can make best use of their skills, free from discrimination, harassment or victimisation, and where decisions are based solely on merit. The Club does not discriminate on the basis of age, race, nationality, ethnic origin, religious or political belief or affiliation, trade union membership, gender, gender reassignment, gender identity, marriage and civil partnership status, pregnancy and maternity, sexual orientation, disability, socio‑economic background or any other characteristic protected under the Equality Act 2010.
Commercial Manager in Swindon employer: Swindon Town FC
Swindon Town F.C. is an exceptional employer that fosters a dynamic and inclusive work culture, offering the Commercial Manager a unique opportunity to drive commercial growth in a vibrant football environment. With a commitment to employee development and a focus on building strong relationships with partners, the club provides a supportive atmosphere where innovative ideas are encouraged, and career progression is actively promoted. Located in Swindon, employees benefit from being part of a community-oriented organisation that values diversity and prioritises the well-being of its staff and stakeholders.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager in Swindon
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to potential partners. Building relationships is key in the commercial world, so get out there and make your presence known!
✨Tip Number 2
Tailor your approach! When you’re pitching to sponsors or partners, make sure your proposals are bespoke and reflect their objectives. Show them how collaborating with Swindon Town F.C. can benefit them directly.
✨Tip Number 3
Stay on top of market trends! Keep an eye on what competitors are doing and identify new opportunities for growth. This knowledge will not only help you secure deals but also position you as a thought leader in the commercial space.
✨Tip Number 4
Don’t forget to apply through our website! We want to see your application come through directly, so make sure you take that step. It shows initiative and gives us a chance to see your enthusiasm for joining the team!
We think you need these skills to ace Commercial Manager in Swindon
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in commercial roles, especially in football. We want to see how your skills align with our needs at Swindon Town F.C.
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you’ve driven revenue or secured partnerships in the past. We love numbers and results!
Be Professional Yet Personable:While we appreciate professionalism, don’t be afraid to let your personality shine through. We’re looking for someone who can build relationships, so show us your communication style in your application.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our official website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Swindon Town FC
✨Know Your Numbers
As a Commercial Manager, you'll need to demonstrate your understanding of revenue targets and sponsorship sales. Brush up on key metrics related to commercial performance in football, and be ready to discuss how you've achieved or exceeded targets in the past.
✨Showcase Your Networking Skills
This role requires strong relationship-building skills. Prepare examples of how you've successfully developed partnerships and secured sponsorships. Think about specific instances where your networking led to tangible results, and be ready to share those stories.
✨Tailor Your Proposals
The job involves creating bespoke commercial proposals. Bring along a sample proposal or two that you've crafted in the past, and be prepared to discuss your approach to tailoring these to meet client objectives. This will show your proactive mindset and creativity.
✨Understand the Club's Values
Swindon Town F.C. is keen on ensuring all commercial activities reflect their values. Familiarise yourself with the club's mission and recent initiatives. Be ready to discuss how you can align your strategies with their brand identity and contribute to their overall goals.
