At a Glance
- Tasks: Lead a vibrant swim venue, ensuring safety and exceptional customer experiences.
- Company: Join a family-focused organisation dedicated to creating inspiring aquatic environments.
- Benefits: Competitive salary, birthday off, instant wage access, and discounts for family lessons.
- Other info: Bright, modern facilities with great career progression opportunities.
- Why this job: Make a real impact in your community while leading a passionate team.
- Qualifications: Experience in leadership roles, excellent communication, and a passion for customer service.
The predicted salary is between 30000 - 40000 £ per year.
Our purpose-built, state-of-the-art venues are designed especially for families, safe, secure, and inspiring environments where children learn, grow, and have fun in the water. We’re proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.
The Role
As a General Manager at swim!, you’ll lead your venue and team to deliver an exceptional customer experience every day. You’ll oversee operations, safety, and performance ensuring the centre runs smoothly, looks its best, and meets the highest standards of teaching, maintenance, and service. You’ll also play a key role in growing your local swim! community, connecting with families, schools, and local organisations. With your Assistant Manager and Team Leader by your side, you’ll create a welcoming, efficient, and energetic environment that families love returning to.
What You’ll Do
- Lead the daily operations of your swim! venue, ensuring a safe, clean, and enjoyable environment for all customers.
- Motivate, coach, and support your team including Assistant Manager, Team Leader, Teachers and Operations Assistants to deliver a premium experience every day.
- Maintain the highest operational and safety standards, including responsibility for pool plant operations (training provided if required).
- Manage staff rotas, schedules, and resources in line with the 3-week operating pattern and cost of sale budget.
- Take ownership of local sales and membership growth, conducting follow-up calls with leads and enquiries and supporting parents through their swim! journey.
- Deliver hyperlocal community engagement building relationships with schools, nurseries, and local groups to raise awareness and drive new sign-ups.
- Retain existing customers through high standards, quality lessons and customer service.
- Monitor and analyse performance data and customer feedback to continuously improve service quality.
- Lead on recruitment, onboarding, training, development and retention of new team members.
- Collaborate with colleagues across swim! centres across your region and swim@ venues to share good practice and deliver a great experience for every family.
About You
You’re an energetic, people-first leader who thrives in a fast-paced, customer-focused environment. You’re just as comfortable on the poolside as you are leading your team or chatting with local families. You take pride in high standards, enjoy building relationships, and love seeing your venue and team succeed.
Essential
- Experience leading a team, ideally in a leisure, hospitality, or customer-facing environment.
- Excellent leadership, able to coach, motivate, and inspire others.
- Confident communicator, both in-person and over the phone, with strong customer service skills.
- Passion for delivering premium experiences and building community connections.
- Capacity to work a 3-week rota (including some evenings/weekends).
Desirable
- Experience managing facilities, ideally leisure or pool operations.
- Knowledge of health & safety, safeguarding, or compliance frameworks.
- Pool Plant Operator qualification desirable (training provided if not yet held).
- Sales or business development experience, ideally in a customer-service environment.
- Understanding of performance reporting.
Why Join swim!
- Competitive salary with bonus potential.
- Your birthday off, on us.
- Instant earned wage access, save as you earn and discount vouchers.
- Fully funded training and ongoing professional development.
- Bright, positive working environment in modern, purpose-built facilities.
- Discounts on lessons for family and friends.
- Recognition, rewards, and regular team events.
- Career progression opportunities from venue leadership to regional and central opportunities.
General Manager in North East employer: Swim Sports Company Ltd
At swim!, we pride ourselves on creating a vibrant and supportive work culture where our team members are empowered to lead and inspire. As a General Manager, you will enjoy competitive salaries, professional development opportunities, and a bright working environment in our state-of-the-art facilities. With a focus on community engagement and high standards of service, you'll have the chance to make a meaningful impact while enjoying benefits like your birthday off and discounts for family and friends.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager in North East
✨Tip Number 1
Get to know the company culture before your interview. Check out their social media and website to see how they engage with families and the community. This will help you connect your experience with their values during the chat.
✨Tip Number 2
Practice your leadership stories! Think of specific examples where you've motivated a team or improved customer service. These anecdotes will show you're the energetic, people-first leader they're looking for.
✨Tip Number 3
Be ready to discuss how you’d handle challenges in a busy environment. They want to see your problem-solving skills in action, so think about times you've successfully managed operations or safety issues.
✨Tip Number 4
Don’t forget to ask questions! Show your interest in community engagement and how you can contribute to growing the swim! family. It’s a great way to demonstrate your passion for building relationships.
We think you need these skills to ace General Manager in North East
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about creating a fantastic experience for families and children at swim!. Share any relevant experiences that highlight your passion for customer service and community engagement.
Tailor Your CV:Make sure your CV is tailored specifically for the General Manager position. Highlight your leadership experience and any relevant skills that match the job description. We love seeing how your background aligns with our values and the high standards we uphold at swim!.
Be Clear and Concise:Keep your application clear and to the point. Use straightforward language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see why you’d be a great fit for our team!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the swim! family right from the start.
How to prepare for a job interview at Swim Sports Company Ltd
✨Know Your Venue Inside Out
Before the interview, make sure you familiarise yourself with the swim! venue and its offerings. Understand the unique features that make it a safe and inspiring environment for families. This knowledge will help you demonstrate your passion for the role and show that you're genuinely interested in contributing to the community.
✨Showcase Your Leadership Style
As a General Manager, your leadership skills are crucial. Prepare examples of how you've motivated and supported teams in the past. Think about specific situations where you’ve inspired others or improved team performance. This will help you convey your people-first approach and ability to create a positive atmosphere.
✨Engage with Community Connections
Highlight your experience in building relationships within the community. Be ready to discuss how you would engage with local schools, nurseries, and organisations to drive new sign-ups. Showing that you understand the importance of community engagement will set you apart as a candidate who can grow the swim! family.
✨Prepare for Operational Questions
Expect questions about managing operations and maintaining high safety standards. Brush up on your knowledge of health and safety regulations, and be prepared to discuss how you would handle various operational challenges. This will demonstrate your readiness to ensure the venue runs smoothly and meets the highest standards.
