At a Glance
- Tasks: Lead daily operations and ensure a safe, enjoyable environment for families at swim! venues.
- Company: Join the UK's leading premium learn-to-swim brand founded by Olympians.
- Benefits: Competitive salary, birthday off, instant wage access, and discounts for family lessons.
- Other info: Bright, positive work environment with excellent career progression opportunities.
- Why this job: Make a real impact in your community while developing your leadership skills.
- Qualifications: Experience in team management and customer service, ideally in leisure or hospitality.
The predicted salary is between 30000 - 40000 £ per year.
About swim! Founded by Olympians Becky Adlington OBE and Steve Parry MBE, swim! is the UK’s leading premium learn‑to‑swim brand. Our purpose‑built, state‑of‑the‑art venues are designed especially for families, safe, secure, and inspiring environments where children learn, grow, and have fun in the water. We’re proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.
The Role
As an Assistant General Manager at swim!, you’ll be part of the management team at your venue to deliver an exceptional customer experience every day. You’ll support the operations, safety, and performance ensuring the centre runs smoothly, looks its best, and meets the highest standards of teaching, maintenance, and service. You’ll also play a key role in growing your local swim! community, connecting with families, schools, and local organisations. With your Team Leader by your side and mentoring and support from your General Manager, you’ll create a welcoming, efficient, and energetic environment that families love returning to.
What You’ll Do
- When on shift, lead the daily operations of your swim! venue, ensuring a safe, clean, and enjoyable environment for all customers.
- Motivate, coach, and support your team including Team Leader, Teachers and Operations Assistants to deliver a premium experience every day.
- Maintain the highest operational and safety standards, including responsibility for pool plant operations (training provided if required).
- Support with the daily input on staff rotas, schedules, and resources in line with the 3‑week operating pattern.
- Take some ownership of the quality of the product, conducting monthly delivery observations on the teaching team and supporting new and experienced teachers through their career journey.
- Deliver hyperlocal community engagement helping to build relationships with schools, nurseries, and local groups to raise awareness and drive new sign‑ups.
- Retain existing customers through high standards, quality lessons and customer service.
- Monitor and respond to customer feedback to continuously improve service quality.
- Support your General Manager on recruitment, onboarding, training, development and retention of new team members.
- Collaborate with colleagues across swim! centres across your region and swim@ venues to share good practice and deliver a great experience for every family.
About You
You’re an energetic, people‑first individual who thrives in a fast‑paced, customer‑focused environment. You’re just as comfortable on the poolside as you are managing a team or chatting with local families. You take pride in high standards, enjoy building relationships, and love seeing the venue and team succeed.
Essential
- Experience managing a team, ideally in a leisure, hospitality, or customer‑facing environment.
- Experience managing facilities, ideally leisure or pool operations.
- Confident communicator, both in‑person and over the phone, with strong customer service skills.
- Passion for delivering premium experiences and building community connections.
- Capacity to work a 3‑week rota (including some evenings/weekends).
Desirable
- Good leadership skills, able to coach, motivate, and inspire others.
- Knowledge of health & safety and safeguarding principles and policies.
- Pool Plant Operator qualification desirable (training provided if not yet held).
- Swimming Teacher qualification (training provided if not yet held).
- Sales experience, ideally in a customer‑service environment.
Why Join swim!
- Competitive salary with bonus potential.
- Your birthday off, on us.
- Instant earned wage access, save as you earn and discount vouchers.
- Fully funded training and ongoing professional development.
- Bright, positive working environment in modern, purpose‑built facilities.
- Discounts on lessons for family and friends.
- Recognition, rewards, and regular team events.
- Career progression opportunities from venue management to leadership, regional and central opportunities.
Assistant General Manager in North East employer: Swim Sports Company Ltd
At swim!, we pride ourselves on being a leading employer in the leisure industry, offering a vibrant and supportive work culture that prioritises employee growth and community engagement. As an Assistant General Manager, you will enjoy competitive salaries, fully funded training, and opportunities for career progression within our state-of-the-art facilities, all while making a meaningful impact on families in your local area. Join us to be part of a passionate team dedicated to delivering exceptional experiences in a safe and inspiring environment.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant General Manager in North East
✨Tip Number 1
Get to know the company culture before your interview. Check out swim!'s social media and website to see what they're all about. This will help you connect with the team and show that you're genuinely interested in being part of their community.
✨Tip Number 2
Practice your communication skills! As an Assistant General Manager, you'll need to engage with families and your team. Try role-playing common scenarios with a friend to boost your confidence and ensure you can handle any situation that comes your way.
✨Tip Number 3
Show off your leadership style during the interview. Share examples of how you've motivated and supported your team in the past. Swim! values high standards and community connections, so highlight your experience in building relationships and delivering premium experiences.
✨Tip Number 4
Don't forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision. And remember, apply through our website for the best chance!
We think you need these skills to ace Assistant General Manager in North East
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for swimming and community engagement shine through. We want to see how much you care about creating a safe and fun environment for families!
Tailor Your Experience:Make sure to highlight any relevant experience you have in managing teams or facilities. We love seeing how your background aligns with our mission at swim! and how you can contribute to our high standards.
Be Personable:Remember, we’re looking for someone who’s great with people! Use your application to showcase your communication skills and how you’ve built relationships in previous roles. It’s all about connecting with families and the community.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you started on this exciting journey with swim!. We can’t wait to hear from you!
How to prepare for a job interview at Swim Sports Company Ltd
✨Know the Brand Inside Out
Before your interview, make sure you understand swim!'s mission and values. Familiarise yourself with their approach to teaching and community engagement. This will help you demonstrate your passion for delivering premium experiences and show that you're a great fit for their culture.
✨Showcase Your Leadership Skills
As an Assistant General Manager, you'll be leading a team. Prepare examples of how you've motivated and supported teams in the past. Think about specific situations where you’ve improved performance or resolved conflicts, as this will highlight your ability to inspire others.
✨Prepare for Operational Questions
Expect questions about managing facilities and ensuring safety standards. Brush up on your knowledge of health and safety principles, and be ready to discuss how you would handle operational challenges at the venue. This shows you’re proactive and ready to take ownership.
✨Engage with Community Focus
swim! values community connections, so think about how you can contribute to building relationships with local families and organisations. Be prepared to share ideas on how to enhance community engagement and drive new sign-ups, showcasing your enthusiasm for connecting with others.
