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For Companies At a Glance
- Tasks: Lead a vibrant swim venue, ensuring safety and exceptional customer experiences.
- Company: Join a family-focused organisation dedicated to creating inspiring aquatic environments.
- Benefits: Competitive salary, birthday off, instant wage access, and discounts for family lessons.
- Other info: Opportunities for career growth and professional development in a supportive environment.
- Why this job: Make a real impact in your community while leading a passionate team.
- Qualifications: Experience in leadership roles, excellent communication, and a passion for customer service.
The predicted salary is between 30000 - 40000 £ per year.
Our purpose-built, state-of-the-art venues are designed especially for families, safe, secure, and inspiring environments where children learn, grow, and have fun in the water. We’re proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.
The Role
As a General Manager at swim!, you’ll lead your venue and team to deliver an exceptional customer experience every day. You’ll oversee operations, safety, and performance ensuring the centre runs smoothly, looks its best, and meets the highest standards of teaching, maintenance, and service. You’ll also play a key role in growing your local swim! community, connecting with families, schools, and local organisations. With your Assistant Manager and Team Leader by your side, you’ll create a welcoming, efficient, and energetic environment that families love returning to.
What You’ll Do
- Lead the daily operations of your swim! venue, ensuring a safe, clean, and enjoyable environment for all customers.
- Motivate, coach, and support your team including Assistant Manager, Team Leader, Teachers and Operations Assistants to deliver a premium experience every day.
- Maintain the highest operational and safety standards, including responsibility for pool plant operations (training provided if required).
- Manage staff rotas, schedules, and resources in line with the 3-week operating pattern and cost of sale budget.
- Take ownership of local sales and membership growth, conducting follow-up calls with leads and enquiries and supporting parents through their swim! journey.
- Deliver hyperlocal community engagement building relationships with schools, nurseries, and local groups to raise awareness and drive new sign-ups.
- Retain existing customers through high standards, quality lessons and customer service.
- Monitor and analyse performance data and customer feedback to continuously improve service quality.
- Lead on recruitment, onboarding, training, development and retention of new team members.
- Collaborate with colleagues across swim! centres across your region and swim@ venues to share good practice and deliver a great experience for every family.
About You
You’re an energetic, people-first leader who thrives in a fast-paced, customer-focused environment. You’re just as comfortable on the poolside as you are leading your team or chatting with local families. You take pride in high standards, enjoy building relationships, and love seeing your venue and team succeed.
Essential
- Experience leading a team, ideally in a leisure, hospitality, or customer‑facing environment.
- Excellent leadership, able to coach, motivate, and inspire others.
- Confident communicator, both in‑person and over the phone, with strong customer service skills.
- Passion for delivering premium experiences and building community connections.
- Capacity to work a 3-week rota (including some evenings/weekends).
Desirable
- Experience managing facilities, ideally leisure or pool operations.
- Knowledge of health & safety, safeguarding, or compliance frameworks.
- Pool Plant Operator qualification desirable (training provided if not yet held).
- Sales or business development experience, ideally in a customer‑service environment.
- Understanding of performance reporting.
Why Join swim!
- Competitive salary with bonus potential.
- Your birthday off, on us.
- Instant earned wage access, save as you earn and discount vouchers.
- Fully funded training and ongoing professional development.
- Bright, positive working environment in modern, purpose‑built facilities.
- Discounts on lessons for family and friends.
- Recognition, rewards, and regular team events.
- Career progression opportunities from venue leadership to regional and central opportunities.
General Manager employer: Swim Sports Company Ltd
Contact Detail:
Swim Sports Company Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager
✨Tip Number 1
Get to know the company culture before your interview. Check out their social media and website to see how they engage with families and the community. This will help you connect your experience with their values during the chat.
✨Tip Number 2
Practice your leadership stories! Think of specific examples where you've motivated a team or improved customer experiences. These anecdotes will show you're the energetic, people-first leader they're looking for.
✨Tip Number 3
Don’t just focus on your qualifications; highlight your passion for community engagement. Talk about how you’ve built relationships in previous roles and how you plan to do the same at swim! to drive new sign-ups.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the swim! family.
We think you need these skills to ace General Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about creating a fantastic experience for families and children at swim!. Share any relevant experiences that highlight your passion for customer service and community engagement.
Tailor Your Application: Make sure to customise your application to fit the General Manager role. Highlight your leadership skills and any experience in leisure or hospitality. We love seeing how your background aligns with our mission of providing a safe and inspiring environment for families.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your qualifications and how you can contribute to our team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the swim! family!
How to prepare for a job interview at Swim Sports Company Ltd
✨Know the Venue Inside Out
Before your interview, take some time to research the specific swim! venue you'll be managing. Familiarise yourself with its facilities, current community engagement efforts, and any recent feedback from customers. This will show your genuine interest and help you discuss how you can enhance the experience for families.
✨Showcase Your Leadership Style
As a General Manager, your leadership skills are crucial. Prepare examples of how you've motivated and developed teams in the past. Think about specific situations where you’ve turned challenges into successes, especially in customer-facing environments. This will demonstrate your ability to inspire and lead your team effectively.
✨Emphasise Community Engagement
Since building relationships with local families and organisations is key, come prepared with ideas on how to enhance community connections. Discuss any previous experiences you've had in engaging with local groups or schools, and how you plan to drive new sign-ups and retain existing customers at swim!.
✨Prepare for Operational Questions
Expect questions about operational management and safety standards. Brush up on your knowledge of health and safety regulations, and think about how you would handle various scenarios related to pool operations. Being able to articulate your understanding of these areas will show that you're ready to maintain the high standards expected at swim!.