At a Glance
- Tasks: Lead product marketing strategies and create compelling campaigns for innovative software solutions.
- Company: Fast-growing B2B tech company in Cambridge with a collaborative culture.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Work closely with cross-functional teams and make a real impact.
- Why this job: Join a dynamic team and shape the future of accounting technology.
- Qualifications: Experience in product marketing, especially in B2B SaaS or accounting sectors.
The predicted salary is between 49500 - 60500 £ per year.
We're partnering with an innovative and fast-growing B2B technology company based in Cambridge to recruit a Product Marketing Manager.
This is an exciting opportunity to join a collaborative business that develops market-leading software solutions for professional services.
This role sits at the intersection of Product, Marketing and Sales, ensuring products are positioned effectively, launches are successful and customer insights shape commercial strategy.
You'll play a key role in bringing products to market, developing compelling messaging and creating go-to-market campaigns that resonate with customers.
A significant focus of this role is understanding the needs of the accountancy profession.
We're therefore particularly interested in candidates who have experience working as an accountant or bookkeeper or auditor, or who have worked very closely with this customer base.
Key Responsibilities
- Develop clear product positioning, messaging and value propositions that differentiate products in the market.
- Lead the go-to-market strategy for new product launches and feature releases.
- Conduct customer, competitor and market research to identify opportunities and customer pain points.
- Partner closely with Product Management, Sales, Customer Success and Marketing teams to ensure successful product adoption.
- Produce sales enablement materials, product collateral, case studies and customer-facing content.
- Analyse campaign and launch performance, making recommendations based on customer and commercial insights.
- Become the voice of the customer internally, ensuring customer needs influence product development and marketing strategy.
- Support demand generation campaigns with product expertise and compelling messaging.
About You
You’ll ideally bring
- Proven experience in a Product Marketing role within a B2B Saa S or technology business.
- Experience marketing products or services to accountants, accountancy firms or financial professionals.
- Strong experience developing product positioning, messaging and go-to-market strategies.
- Excellent communication, presentation and storytelling skills.
- Experience conducting customer interviews, market research and competitor analysis.
- Strong commercial awareness with the ability to translate technical features into customer value.
- Experience working cross-functionally with Product, Sales and Customer Success teams.
- A proactive, collaborative and customer-focused approach.
- Experience within any of the following sectors or products would be highly advantageous:
- Accounting software
- Tax software
- Practice management software
- Payroll software
- Document management solutions
- Workflow automation platforms
- Financial technology (Fin Tech)
Experience with products such as Xero, Sage, Dext, IRIS, Tax Calc, Free Agent, Quick Books, Accounts IQ or similar would be beneficial.
What’s in it for You?
- Hybrid working (3 days per week in Cambridge)
- #J-18808-Ljbffr
Product Marketing Manager in Cambridge employer: Swiftsure Consulting Ltd
Join a dynamic and innovative B2B technology company in Cambridge, where collaboration and creativity thrive. As a Product Marketing Manager, you'll benefit from a supportive work culture that values employee growth and offers hybrid working arrangements, allowing you to balance your professional and personal life effectively. With opportunities to shape market-leading software solutions for the accountancy profession, this role promises meaningful contributions and a rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Swiftsure Consulting Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Swiftsure Consulting Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Swiftsure Consulting Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Swiftsure Consulting Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Swiftsure Consulting Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Swiftsure Consulting Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Swiftsure Consulting Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Swiftsure Consulting Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Swiftsure Consulting Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Swiftsure Consulting Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
