At a Glance
- Tasks: Lead analytics projects, develop media measurement solutions, and provide actionable insights for clients.
- Company: Join WPP Media, a creative transformation company shaping the future of media.
- Benefits: Enjoy competitive pay, health benefits, generous time off, and opportunities for personal growth.
- Other info: Be part of an award-winning team with a culture of innovation and collaboration.
- Why this job: Make a real impact by helping top brands optimise their marketing strategies with data-driven insights.
- Qualifications: Degree in a quantitative field and experience in analytics or data science required.
The predicted salary is between 63000 - 77000 £ per year.
WPP is the trusted growth partner for the world’s leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
- 1429 - Associate Director, Analytics - DAT
- About WPP Media
WPP is the creative transformation company.
We use the power of creativity to build better futures for our people, planet, clients and communities.
For more information, visit wpp. com.
WPP Media is WPP’s global media collective.
In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
- For more information, visit wppmedia. com
- About Essence
- Mediacom: A Leading WPP Media Brand
Essence Mediacom is a new breed of media agency.
Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands.
We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
We are seeking an Associate Director to join our growing Analytics & Insights team, reporting into the Analytics Director.
The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.
You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions.
Communication with client stakeholders and effective management of assigned tasks is critical in this role.
You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards.
We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.
- Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans.
- To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems.
Managing the process through to delivery and taking ownership of global roll out.
- Recruit, manage, and develop a team of 1-3 analysts, ensuring high-quality output and efficient workflow.
- Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness.
- Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation.
- Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.
- Provide actionable insights and design experiments to optimise campaign performance - focusing on brand and conversion lift studies.
- Be a reliable day-to-day point of contact for clients and maintain robust client relationships.
- Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs.
- Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions.
- Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry.
Skills and Experience
- Be
- Extraordinary by
- Leading Collectively to
Inspire transformational Creativity .
- Create an
- Open environment by
- Balancing People and Client Experiences by
Cultivating Trust .
- Lead
- Optimistically by
- Championing Growth and Development to
Mobilize the Enterprise .
- You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions.
Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science.
- Experience in analytics, measurement, data science, or a related field.
- Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise.
- Well developed problem-solving skills and the ability to think critically and creatively.
- Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory.
- Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
- Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello. Ability to project manage analytics projects.
- Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise.
- Experience in mentorship and management, ability to display empathy in difficult situations and lead by example.
- Stay up-to-date with the latest industry trends and advancements in data science and analytics.
- Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib.
- Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed.
Including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns.
- Nice to haves
- Experience with digital ad technologies (SA360, GA, Campaign Manager, DV360, Meta Business Manager), site analytics and tools.
- Experience with cloud technologies, such as GCP.
- Proven understanding and experience with digital ad platforms APIs.
- Knowledge of market research methodologies.
- Speaking any European languages.
- Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Please read our Privacy Notice for more information on how we process the information you provide.
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Analytics Associate Director employer: SwiftCruit
At Global, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London that fosters innovation and collaboration. As a Senior Machine Learning Engineer, you'll not only have the opportunity to influence millions through cutting-edge AI solutions but also benefit from a culture that encourages professional growth, cross-functional partnerships, and the development of reusable engineering standards. With a commitment to employee development and a focus on impactful projects, Global is the ideal place for those seeking meaningful and rewarding careers in data science and machine learning.
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