At a Glance
- Tasks: Support exciting marketing campaigns and events for a leading leisure vehicle brand.
- Company: Join Swift Group, the UK's largest leisure vehicle manufacturer with a rich heritage.
- Benefits: Competitive salary, career development, and hands-on experience in a dynamic environment.
- Other info: Opportunity for travel across the UK and collaboration with industry professionals.
- Why this job: Be part of a creative team that brings memorable holiday experiences to life.
- Qualifications: Degree in marketing or related field, plus at least one year of relevant experience.
The predicted salary is between 33750 - 41250 £ per year.
Swift Group is the UK's largest leisure vehicle manufacturer, producing touring caravans, motorhomes, campervans and holiday homes. We are now looking for an enthusiastic and creative Marketing Executive to join our Marketing team and support the Head of Marketing across a broad range of exciting campaigns, events and brand initiatives.
The Role
As Marketing Executive, you will play a key role in supporting the planning, development and delivery of Swift's marketing activity across the business. This is a varied, hands-on position suited to someone who enjoys working across multiple projects, has excellent attention to detail and is comfortable working in a fast-paced environment.
Key Responsibilities
- Supporting the development and delivery of marketing campaigns and Swift-branded initiatives.
- Developing and executing marketing activity for Swift Holiday Homes.
- Creating and coordinating marketing collateral for new seasons and product launches, including brochures, point-of-sale materials, event displays and show offer materials.
- Supporting and coordinating exhibitions, events and trade shows, including preparation of materials and displays.
- Preparing clear marketing briefs for internal teams and external agencies.
- Ensuring all marketing activity adheres to Swift's brand guidelines.
- Providing marketing support to dealerships and holiday parks to increase brand awareness and support sales.
- Writing engaging copy for a range of marketing materials, including press releases, banners, leaflets, brochures and video scripts.
- Planning and coordinating photography and video shoots.
- Liaising with industry journalists and organising press visits.
- Coordinating print and digital advertising bookings and ensuring marketing collateral is supplied on time.
- Managing social media platforms and creating and scheduling engaging content to increase reach and engagement.
- Working closely with the Website Manager to update website content and support improvements to the website.
- Briefing and creating email marketing templates, developing appropriate content and messaging for different audiences.
- Responding to enquiries from dealers and retail customers in a professional and timely manner.
- Supporting the organisation and maintenance of marketing stores and materials, including preparing props and displays for major shows.
- Providing general marketing and administrative support, including distributing marketing materials to key accounts.
- Supporting other marketing projects and duties as required by the Head of Marketing.
About You
We are looking for an enthusiastic, self-motivated and organised individual who enjoys working as part of a team and is willing to take on new challenges. You will ideally have:
- A relevant degree or equivalent qualification.
- At least one year's commercial experience in marketing, events or a related environment.
- Experience in brand marketing, event management and social media.
- Excellent written and verbal communication skills.
- Strong organisational and time-management skills.
- Excellent attention to detail and the ability to manage multiple projects simultaneously.
- A creative approach with the ability to produce engaging marketing content.
- Good working knowledge of Microsoft Word, Excel and PowerPoint.
- The ability to work collaboratively with colleagues, dealerships, suppliers and external agencies.
- A full, valid UK driving licence.
What We're Looking For
This is an excellent opportunity for someone looking to develop their marketing career within a well-established and highly recognised UK brand. You'll need to be comfortable working in a fast-paced environment where priorities can change and several projects may be running at the same time. You should be proactive, commercially aware and confident communicating with a wide range of people. The role will involve travel across the UK to support events, exhibitions and dealer visits, with occasional overnight stays required.
Why Join Swift?
You'll be joining a market-leading UK manufacturer with a strong heritage and an exciting portfolio of leisure vehicles. This is a varied role where you'll have the opportunity to gain experience across brand marketing, digital marketing, social media, events, PR, content creation and product marketing, working alongside an experienced Marketing team. If you're passionate about marketing, enjoy bringing ideas to life and want to work for a business whose products are designed to create memorable experiences, we'd love to hear from you.
Apply now to join Team Swift.
Senior Marketing Executive in Hull employer: Swift Group
Join a dynamic and expanding staycation business that prioritises health and safety, offering a supportive work culture where your expertise can truly make a difference. With opportunities for professional growth and a commitment to continuous improvement, you'll thrive in a fast-paced environment while building strong relationships across teams. Enjoy the benefits of working in a company that values your contributions and fosters a proactive Safety First culture.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in Hull
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Swift Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Swift Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Swift Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Swift Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in Hull
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Swift Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Swift Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Swift Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Swift Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Swift Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Swift Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
