At a Glance
- Tasks: Lead the strategy and performance of sweep.net, driving traffic and conversion.
- Company: Join a dynamic startup focused on sustainability and innovation.
- Benefits: Hybrid work model, competitive salary, and the chance to shape a growing business.
- Other info: Be part of a B Corporation committed to positive societal and environmental change.
- Why this job: Make a real impact in climate tech while owning a key digital product.
- Qualifications: 5+ years managing high-traffic websites with expertise in CRO and SEO.
The predicted salary is between 63000 - 77000 £ per year.
Sweep is hiring a Web Product Manager to own sweep.net and turn it into one of our strongest channels for acquisition, conversion, and storytelling. Sweep maps climate and ESG data across an entire business to reduce carbon emissions, improve social and environmental performance, and create audit-ready reports to run the best sustainability programs. Sweep empowers companies to build resilience to global challenges with technology.
The web is where a growing share of our audience first meets Sweep. We want a single owner for that experience: someone who sets the strategy, holds the roadmap, and is accountable for how the site performs. You will bring central ownership to sweep.net and lead close collaboration across content marketing, design, product marketing, and our agency partners.
As our first web product manager, you will shape the strategy and the roadmap from the ground up. You will make data-informed calls on what to build, and you will run the site like a product: owning its performance across traffic and conversion, and owning its tech stack.
We are looking for a strategic builder who gets excited about scaling performance, shipping better customer experiences, and leading teams across design, development, and marketing. You are comfortable setting strategy without an existing playbook, and you can turn Sweep's goals into a clear, prioritized web roadmap.
To be more specific, this includes:
- Own the website as a product
- Be the single person accountable for sweep.net.
- Set the vision, strategy, and roadmap for how the site performs against its goals.
- Prioritize the roadmap by growth impact, not by request volume.
- Lead close collaboration across marketing, design, product, and agencies around one plan.
- Drive traffic and conversion
- Grow the numbers that matter, and know why they moved.
- Own conversion rate optimization across acquisition and conversion, from first visit to qualified pipeline.
- Find the highest-leverage opportunities and ship them with design, growth, and content.
- Partner with SEO and paid channel owners on on-page requirements and landing page experiments.
- Build the experimentation program
- Make testing fast, rigorous, and worth it.
- Build the web experimentation program across sweep.net.
- Raise the team's velocity and rigor over time: hypotheses, landing pages, analysis, rollout.
- Build the tooling and funnel infrastructure that makes experimentation fast and measurable.
- Build a clear ROI story for what we test, not just a backlog of A/B tests.
- Own the tech stack and performance
- Keep the setup modern, measured, and fast.
- Own the web tech stack and keep it current as web tech changes fast.
- Establish the analytics foundation: instrumentation, dashboards, and funnel reporting to make growth decisions quickly.
- Keep the site secure, compliant, and accessible across the markets we serve.
- Lead international and localization
- Make the site perform in every market we sell in.
- Own the localization strategy for the web.
- Partner with regional marketing and localization teams so the site performs in every language and market.
- Bring the teams together
- Turn a shared site into one owned product.
- Coordinate inbound web requests from marketing, sales, and other teams, prioritized by growth impact rather than request volume.
- Work across content, design, product marketing, and agencies to ship.
- Build a durable measurement story for the web and share it regularly with marketing and executive leadership: what we are testing, what we have learned, and what it is worth to the business.
What success looks like in year one:
- sweep.net has a single owner and a clear roadmap tied to growth.
- Traffic and conversion are trending up, and you can show what moved them.
- The experimentation program is live: hypotheses in, learnings out, value quantified.
- The teams that touch the site know how to work with it and with you.
- Leadership has a clear, regular read on what the web is worth to the business.
At Sweep, artificial intelligence is part of how we work, learn, and build. Every team member uses AI tools daily to speed up operations, improve decision making, and unlock creativity. We don’t expect you to be an expert on day one, but we do expect curiosity, a willingness to experiment, and the desire to use AI as a true partner in your work.
We’re looking for candidates who already have hands-on experience with AI tools in a professional setting. You should be comfortable using AI to support your daily work, enhance productivity, and create new solutions. If you naturally reach for AI to amplify what you do, you’ll feel right at home here.
This is who we’re looking for:
- Qualifications
- +5 years experience owning or managing high-traffic, revenue-driving websites, ideally in B2B SaaS.
- A track record of driving measurable business results through the web in competitive, fast-moving markets.
- Deep expertise in CRO, SEO, and web experimentation, with a clear ROI story rather than a backlog of tests.
- Strong technical understanding of modern web stacks and the tools around them: CMS platforms like HubSpot, analytics like Google Analytics, behaviour tools like Hotjar, and CRM like Salesforce.
- Strong quantitative instincts and fluency with analytics tools, funnel modeling, and experimentation design.
- Real AI fluency: you use AI daily in your own work, and you keep up with how fast web tech is moving so our setup stays ahead.
- A real interest in how AI is changing the way people discover, evaluate, and buy technology, and a point of view on what that means for the web.
- Strong written and verbal communication, comfortable presenting strategy and results to executive audiences.
- Qualities
- You treat the website as a product, not a project. You own outcomes, not tickets.
- You have a clear point of view on what makes the web a category-defining channel for a technology company.
- You prioritize by impact. You work the highest-leverage opportunity, not the loudest request.
- You operate at the seam between marketing, design, content, and product, and you can influence without owning.
- You can walk into a room of competing stakeholders and leave it aligned on what is shipping and why.
- You treat design craft, brand, and growth performance as compatible, not opposing.
- You are genuinely AI-fluent. Using AI to work faster and sharper is second nature.
- You are a self-starter who thrives without an existing playbook.
- The plus
- Working knowledge of privacy, compliance, and accessibility standards for global websites.
- Experience shipping and optimizing localized web experiences across international markets.
- A history of partnering closely with in-house brand and design teams.
- Experience in sustainability, ESG, or climate tech.
- Fluency in one or more European languages beyond English: German, French, Spanish, or others.
You will be joining an exciting young business that has the humble ambition to change the world. With a proven track record in starting companies, we’re planning to hit the ground running and have an impact fast. Joining this journey right at the beginning allows you to really help shape our path.
Our hybrid work model, with hiring focused around our head offices in Paris, London, and Montpellier, allows us to balance our personal and professional lives while staying connected and engaged with colleagues and clients.
We’re big believers in creating successful businesses that are good for everyone, including society and the planet. That’s why we have a B Corporation status.
We think this will be the ride of our lives. And maybe yours, too.
Web Product Manager employer: Sweep
At Sweep, we pride ourselves on being an excellent employer that champions innovation and sustainability. Our collaborative work culture fosters creativity and growth, offering employees the chance to work on impactful projects while enjoying the flexibility of remote or hybrid arrangements across vibrant locations like Paris and London. With competitive rates and a commitment to long-term partnerships, we empower our team members to thrive in their careers while making a meaningful difference in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Web Product Manager
✨Join Local Tech Meetups
Get out there and mingle with fellow developers by joining local tech meetups. It’s a fantastic way to meet people who might be working at Sweep or know someone who does. Plus, you can pick up some trendy tech skills and trends while you're at it!
✨Contribute to Open Source Projects
Show off your coding chops by jumping into open-source projects. Not only does this give you practical experience, but it also gets you noticed in the dev community. You'll create a killer portfolio that speaks volumes about your skills to Sweep.
✨Tap into Online Developer Communities
Don’t underestimate the power of online developer communities like GitHub, Stack Overflow, and even Reddit. Participate in discussions, share your projects, and build your visibility. We can often find opportunities through these channels that can lead to a full-time gig at companies like Sweep.
✨Explore Job Boards Specifically for Tech Roles
Keep your eyes peeled on job boards that focus on tech roles. Sites like TechCareers or Stack Overflow Jobs can often have listings for companies like Sweep that might not show up on broader job sites. Make it a habit to check these regularly, and don’t hesitate to apply directly through our website!
We think you need these skills to ace Web Product Manager
Some tips for your application 🫡
Show off your coding skills:When applying for a software engineering role, it's super important to showcase your coding skills. Make sure your CV includes your tech stack, any relevant programming languages you’re comfortable with, and examples of projects you've worked on. If you have a GitHub profile, link it up! We love to see code in action.
Tailor your portfolio:For a full-time role, we’d expect to see some solid examples of your work in your portfolio. Make sure to include at least two or three projects that highlight your problem-solving skills and your ability to work with different technologies. Focus on the projects that are most relevant to the position at Sweep.
Craft a killer cover letter:Your cover letter is your chance to stand out—make it personal! Explain why you want to work at Sweep and how your skills align with the role. Show us your passion for software development. We dig enthusiastic candidates who understand the value of collaboration and continuous learning!
Be clear and concise:When it comes to writing your CV and cover letter, clarity is key. Avoid jargon that could confuse us and stick to simple, direct language. Highlight your achievements with quantifiable results where possible, and keep everything easy to read. A well-organised application goes a long way!
How to prepare for a job interview at Sweep
✨Brush Up on Your Coding Skills
For a full-time software engineering role, it's crucial that we stay sharp with our coding abilities. Expect technical questions that might involve solving problems on the spot or discussing algorithms. Practise on platforms like LeetCode or HackerRank to get comfortable with the types of questions that often come up.
✨Know Your Tools and Frameworks
Make sure we’re well-acquainted with the tools and technologies listed in the job description. Familiarise ourselves with any specific frameworks or programming languages mentioned. If Sweep uses React or Node.js, for instance, be ready to discuss how we’ve used them in previous projects or coursework.
✨Showcase Your Projects
Bring along a portfolio that highlights our best work. This could be code samples, GitHub repositories, or any side projects we’ve built. Make sure we can talk through our thought process for each project, especially the challenges we faced and how we solved them—this shows our problem-solving skills in action.
✨Prepare for Behavioural Questions
While technical skills are key, full-time positions also require cultural fit. Be ready to discuss our previous experiences and how we handle teamwork, conflict, and deadlines. Brush up on the STAR method—Situation, Task, Action, Result—to clearly articulate our past experiences when discussing how we've contributed to a team.
