At a Glance
- Tasks: Lead and manage paid social and display campaigns for SweatyBetty.
- Company: Join Wolverine Worldwide, a dynamic brand with a passion for innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and results.
- Why this job: Make an impact on brand strategy while mentoring a talented team.
- Qualifications: Experience in paid social and display management, plus strong leadership skills.
The predicted salary is between 50000 - 65000 £ per year.
Wolverine Worldwide, Inc. is seeking a Paid Social and Display Manager to lead regional strategies and daily management of paid social and display campaigns for SweatyBetty. You will collaborate with ecommerce, brand, creative, analytics and trade teams to drive commercial results and brand affinity.
Your role includes managing budgets, aligning messaging with creative, and delivering performance insights to senior stakeholders while mentoring two direct reports and exploring test and learn.
Senior Paid Social & Display Lead employer: Sweaty Betty
Wolverine Worldwide is an exceptional employer that prioritises employee well-being and growth, offering a generous clothing allowance, quarterly bonuses, and a substantial discount on Sweaty Betty merchandise. With a commitment to diversity and inclusion, the company fosters a positive work culture where employees can thrive in a fast-paced retail environment while enjoying benefits like enhanced family leave and access to support tools. Join us in creating memorable customer experiences and advancing your career in a supportive setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social & Display Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sweaty Betty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sweaty Betty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sweaty Betty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sweaty Betty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Social & Display Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sweaty Betty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sweaty Betty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sweaty Betty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sweaty Betty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sweaty Betty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sweaty Betty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
