At a Glance
- Tasks: Lead and manage impactful paid social and display campaigns for Sweaty Betty.
- Company: Join a global leader in women's fitness apparel with a commitment to empowerment.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Other info: Be part of a dynamic team that values creativity and collaboration.
- Why this job: Make a difference in women's fitness while driving innovative marketing strategies.
- Qualifications: 5+ years in paid media, strong leadership skills, and expertise in META platforms.
The predicted salary is between 50000 - 65000 £ per year.
Paid Social and Display Manager
Join Sweaty Betty in empowering women through fitness and beyond as the Paid Social and Display Manager, responsible for leading the regional strategy and daily management of paid social and display campaigns.
You will collaborate with e commerce, brand, creative, analytics and trade teams to deliver high impact campaigns that drive commercial results and long term brand affinity.
Responsibilities
- Lead the regional strategy and day to day management of paid social and display channels.• Oversee budget allocation across platforms in partnership with Digital and Finance teams.• Act as the key link between paid media and creative, ensuring alignment of messaging and sharing performance insights.• Present innovative ideas and strategic recommendations to senior stakeholders.• Manage and develop two direct reports while regularly reporting on channel performance.• Drive innovation through a robust test and learn approach, exploring new partners, technologies and opportunities in collaboration with key internal teams.
Qualifications
- Expert experience managing, executing, and delivering campaigns across paid social, video, and display.
- Proven ability to identify and activate platform innovations through Alpha/Beta adoption.
- Strong knowledge of performance led campaigns and a detailed understanding of the Facebook pixel.
- Data driven methodology for building strategy and mapping clear KPIs aligned with business growth and CPA/CAC targets.
- Excellent presentation skills, capable of communicating results and recommendations to multiple stakeholders concisely.
- Deep understanding of optimization levers and proven ability to maximize performance.
- Experience managing large budgets and campaigns across multiple markets.
- Exceptional attention to detail in campaign setup, QA, and reporting.
- Comprehensive experience across common and emerging social, video, and display marketing channels.
- Strong team leadership skills, able to inspire, motivate, and develop a team with clear goals.
- Must Haves
- 5+ years' experience leading biddable strategy for e commerce retail brands, either in house or through an agency.
- Full fluency within the META platform, including campaign structure, QA, reporting, analysis, feed, and pixel technical set up.
- Experience managing large budgets, line managing specialist teams, and building bespoke regional first strategies.
- Wolverine Worldwide
Wolverine Worldwide, Inc. is a global footwear and apparel company with a portfolio that includes Sweaty Betty.
Founded in 1883, the company is headquartered in Rockford, Michigan, and sells products in approximately 170 countries.
Wolverine Worldwide is a certified Great Place to Work and is committed to diversity, equity, and inclusion.
Paid Social & Display Manager - Sweaty Betty employer: Sweaty Betty
Wolverine Worldwide is an exceptional employer that prioritises employee well-being and growth, offering a generous clothing allowance, quarterly bonuses, and a substantial discount on Sweaty Betty merchandise. With a commitment to diversity and inclusion, the company fosters a positive work culture where employees can thrive in a fast-paced retail environment while enjoying benefits like enhanced family leave and access to support tools. Join us in creating memorable customer experiences and advancing your career in a supportive setting.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social & Display Manager - Sweaty Betty
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sweaty Betty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sweaty Betty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sweaty Betty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sweaty Betty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social & Display Manager - Sweaty Betty
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sweaty Betty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sweaty Betty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sweaty Betty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sweaty Betty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sweaty Betty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sweaty Betty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
