Social Media Specialist - Sweaty Betty - 12M FTC in London

We burst onto the scene as the OGs of female‑first activewear back in 1998. Since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for movement, and we’re always pushing to do better. We use responsibly sourced materials, launched our first‑ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and support girls from all backgrounds to get into sport through the Sweaty Betty Foundation.

This is an exciting opportunity to join us as a Social Media Specialist as we continue our mission to empower women through fitness and beyond. You in?

• WE REALLY CARE
• FIRST, BEST, BRAVEST
• OUR STRENGTH IS IN EACH OTHER
• STAND UP, SPEAK UP, SHOUT OUT

• Be a guardian for the brand, ensuring all campaigns are representative of our brand mission and values.
• Plan, execute, and measure the success of social and community‑led brand campaigns.
• Support the Brand Manager in coordinating channels and teams to deliver key brand campaigns and product launches, and understand how we are supporting these through content, copy and communication plans.
• Manage critical paths from concept to delivery in line with direction from the Brand Manager.
• Be active within the fitness community, always looking for ways to connect Sweaty Betty digitally and physically with the sisterhood (local and international).
• Create a network with the store ambassadors, meeting regularly in person in store, capturing content and building relationships.
• Work alongside the Sweaty Betty Foundation to align on messaging on relevant social channels.
• Manage the social calendars, scheduling and writing captions, being proactive and responding to consumer moments.
• Be the day‑to‑day contact for the store ambassadors, briefing and working with them to get best‑in‑class content.
• Be culturally aware and create opportunities for socially‑led content, proactively creating it.
• Work collectively with other brand experts across the brand team, leaning in to support on ad‑hoc projects when needed.
• Work collaboratively with other channels to deliver best‑in‑class Social & Digital initiatives that increase brand awareness and maximize impact.
• Schedule and upload posts across all platforms.
• Drive innovation by exploring new features of existing platforms and/or expanding to new platform opportunities.
• Ensure all social output is on brand and complies with tone of voice and brand guidelines.
• Create best practices and guidelines for the brand team, influencers, store managers and contributors.
• Support in the execution of brand events, managing the relevant POS, food and beverage, content, talent requirements in line with the wider Brand team and on direction from the Marketing Managers.

• Proven experience in executing full‑funnel, 360-degree marketing campaigns in the lifestyle or related industry.
• Ability to drive brand awareness and consumer engagement across social channels.
• Experience managing a global social account (desired).
• Expertise in understanding consumer behaviour, category dynamics and cultural landscapes to create compelling and relevant brand stories.
• Finger on the pulse of the social landscape.
• Finger on the pulse of the activewear market and community, knowing who’s culturally relevant and who we should be working with next.
• Excellent collaboration skills to work effectively with internal teams and external partners; ability to support cross‑functional projects and drive marketing initiatives.
• Happy to roll sleeves up and get stuck in – a can‑do attitude.
• Strong ability to develop and analyse performance metrics to optimise marketing efforts and achieve business results.
• Experience building communities both online and in person.
• Experience in events.

We are working to create a culture and team that represents our mission of empowerment. We celebrate diversity, embody inclusion and strive for an equitable business. We are committed to equal employment opportunities and consider all applicants for jobs. We listen and learn from what our people have to say, focusing on development and progression across the business to create a culture of belonging that empowers everyone to be their best authentic self.