At a Glance
- Tasks: Create compelling copy that empowers women and connects with our community.
- Company: Join Sweaty Betty, the OGs of female-first activewear since 1998.
- Benefits: Be part of a supportive sisterhood with opportunities for growth and creativity.
- Other info: Dynamic, fast-paced environment with a focus on collaboration and creativity.
- Why this job: Make a real impact by inspiring women through fitness and innovative storytelling.
- Qualifications: 2-3 years experience in digital lifestyle or retail, excellent writing skills.
The predicted salary is between 31500 - 38500 £ per year.
We burst onto the scene as the OGs of female-first activewear back in 1998. Since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. This includes using responsibly sourced materials, launching our first-ever FemTech collection designed to keep you moving through menstruation, maternity and menopause, and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.
This is an exciting opportunity to join us as a Copywriter as we continue our mission to empower women through fitness and beyond. You will be responsible for writing on-brand copy across our marketing channels, including our website, product copy, emails, ads and blogs.
Your SB Journey
- Work with the Copy Manager to create brilliant copy, ensuring all communications are brand-enhancing and consumer-focused.
- Writing copy across all different channels.
- Having a strong sense of commercial, brand and technical awareness, whilst keeping up to date with current trends.
- Working closely with the web team to ensure all content is on brand and up to date including home pages, banners and content spots, community and brand areas of site.
- Create content for the Sweaty Betty blog, with a particular focus on SEO friendly content.
- Brainstorm copy ideas.
- Writing engaging and accurate product copy.
- Keeping the brand team’s product directory up to date with product research.
Skills & Experience
- Experience of at least 2-3 years, working within a global digital lifestyle or retail brand.
- A natural storyteller with excellent writing, subbing and editing skills.
- A meticulous eye for detail and a strong understanding of grammar and punctuation.
- Detail-oriented team player with creative problem solving and excellent communication skills.
- An ability to manage multiple projects in a fast-paced environment.
- A confident, approachable and considerate character is essential.
- A positive approach to your work; you are open to receiving constructive feedback.
- PC literate with working knowledge of Outlook and Microsoft Office.
Copywriter - Sweaty Betty in London employer: Sweaty Betty
Wolverine Worldwide is an exceptional employer, offering a vibrant work culture that prioritises empowerment, diversity, and inclusion. As an Assistant Manager at Sweaty Betty, you'll benefit from generous training and development opportunities, a supportive team environment, and a range of perks including a clothing allowance and quarterly bonuses, all while contributing to a company recognised as one of America's Dream Employers. Located in Rockford, Michigan, this role provides a unique chance to grow within a globally respected brand that values its employees and their contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter - Sweaty Betty in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sweaty Betty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sweaty Betty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sweaty Betty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sweaty Betty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter - Sweaty Betty in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sweaty Betty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sweaty Betty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sweaty Betty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sweaty Betty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sweaty Betty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sweaty Betty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
