At a Glance
- Tasks: Support multi-channel campaigns and enhance customer engagement through strategic CRM plans.
- Company: Join Sweaty Betty, a leader in female-first activewear empowering women globally.
- Benefits: Enjoy a vibrant work culture, career growth, and the chance to make a difference.
- Other info: Dynamic environment with a focus on diversity, equity, and inclusion.
- Why this job: Be part of a mission-driven team that champions women's empowerment through fitness.
- Qualifications: Positive attitude, strong communication skills, and a desire to learn are key.
The predicted salary is between 40500 - 49500 £ per year.
We burst onto the scene as the OGs of female-first activewear back in 1998. Since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. This is an exciting opportunity to join us as a CRM Assistant as we continue our mission to empower women through fitness and beyond.
Our Values:
- WE REALLY CARE
- FIRST, BEST, BRAVEST
- OUR STRENGTH IS IN EACH OTHER
- STAND UP, SPEAK UP, SHOUT OUT
We have an exciting opportunity for a CRM Assistant to join our Retention and Performance Marketing team at Sweaty Betty. As a CRM Assistant, you will play a pivotal role in supporting our team to deliver strategic CRM plans across our global markets. Leveraging the power of Braze, you will develop and execute multi-channel communications, ensuring personalized and impactful interactions with our customers. This role offers a unique opportunity to develop your skills supporting omni-channel campaigns and deepening your knowledge of customer segmentation and behaviour, focusing on increasing customer engagement.
What You’ll Be Doing:
- Support the development and execution of multi-channel campaigns. You will be involved in the end-to-end process, from briefing creative teams to final execution and deployment of campaigns.
- Provide clear briefs to copywriters, designers, and internal teams, ensuring the production of effective, customer-focused campaigns and communications.
- Support the digital and trade teams, providing insights that aid the optimization of customer journeys across our website and retail marketing.
- Embrace a "Test, Learn & Optimize" mindset, continuously building upon our knowledge and driving performance across all campaigns.
- Support the Retail team in execution of targeted sends, supporting in-store events, activations, openings and closures; deepening the online to offline relationship.
- Collaborate with the CRM team to create weekly and monthly reports, focusing on long term behaviour and purchase trends, as well as A/B testing results.
What You’ll Bring:
- A self-starter with a positive attitude and a strong desire to learn and contribute.
- Excellent communication and collaboration skills.
- Strong attention to detail, with the ability to manage multiple tasks and deliver high-quality work.
- Organisational skills and commercial awareness.
- Good numeracy and analytical skills, with working knowledge of Excel.
- Ability to adapt quickly in a fast-paced environment and prioritise effectively.
- A team player who enjoys working cross-functionally to achieve shared goals.
- Ideally a marketing diploma or degree-level qualification, or some experience in a marketing or CRM role.
We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world. We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self." We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners.
Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Merrell, Saucony, Sweaty Betty and Wolverine.
CRM Assistant - Sweaty Betty employer: Sweaty Betty
Wolverine Worldwide is an exceptional employer, offering a vibrant work culture that prioritises empowerment, diversity, and inclusion. As an Assistant Manager at Sweaty Betty, you'll benefit from generous training and development opportunities, a supportive team environment, and a range of perks including a clothing allowance and quarterly bonuses, all while contributing to a company recognised as one of America's Dream Employers. Located in Rockford, Michigan, this role provides a unique chance to grow within a globally respected brand that values its employees and their contributions.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Assistant - Sweaty Betty
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sweaty Betty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sweaty Betty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sweaty Betty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sweaty Betty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Assistant - Sweaty Betty
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sweaty Betty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sweaty Betty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sweaty Betty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sweaty Betty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sweaty Betty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sweaty Betty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
