We burst onto the scene as the OGs of female-first activewear back in 1998. And since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them.
Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. Like using responsibly sourced materials, launching our first‑ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.
This is an exciting opportunity to join us as a Copywriter as we continue our mission to empower women through fitness and beyond. You in?
Our Values
WE REALLY CARE FIRST, BEST, BRAVEST OUR STRENGTH IS IN EACH OTHER STAND UP SPEAK UP SHOUT OUT
If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity for a Copywriter to join us on our mission to empower women through fitness and beyond by creating compelling consumer-focused copy that connects us with our customers and community.
Reporting to the Copy Manager, you will be responsible for writing on‑brand copy across our marketing channels, including our website, product copy, emails, ads and blogs.
Your SB Journey
- Work with the Copy Manager to create brilliant copy, ensuring all comms are brand-enhancing and consumer-focused
- Writing copy across all different channels
- Having a strong sense of commercial, brand and technical awareness, whilst keeping up to date with current trends
- Working closely with the web team to ensure all content is on brand and up to date including home pages, banners and content spots, community and brand areas of site
- Create content for the Sweaty Betty blog, with a particular focus on SEO friendly content
- Brainstorm copy ideas
- Writing engaging and accurate product copy
- Keeping the brand team’s product directory up to date with product research
Skills & Experience
- Experience of at least 2-3 years, working within a global digital lifestyle or retail brand
- A natural storyteller with excellent writing, subbing and editing skills
- A meticulous eye for detail and a strong understanding of grammar and punctuation
- Detail-oriented team player with creative problem solving and excellent communication skills
- An ability to manage multiple projects in a fast-paced environment. The nature of the role involves working closely with various stakeholders across the business, so a confident, approachable and considerate character is an essential
- A positive approach to your work; you are open to receiving constructive feedback
- PC literate with working knowledge of Outlook and Microsoft Office
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better.
Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®
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Copywriter - Sweaty Betty employer: Sweaty Betty
Wolverine Worldwide is an exceptional employer, offering a vibrant work culture that prioritises empowerment, diversity, and inclusion. As an Assistant Manager at Sweaty Betty, you'll benefit from generous training and development opportunities, a supportive team environment, and a range of perks including a clothing allowance and quarterly bonuses, all while contributing to a company recognised as one of America's Dream Employers. Located in Rockford, Michigan, this role provides a unique chance to grow within a globally respected brand that values its employees and their contributions.
