At a Glance
- Tasks: Support creative messaging across Paid Media channels and optimise performance.
- Company: Join Sweaty Betty, a vibrant brand focused on empowering women through fitness.
- Benefits: Competitive salary, flexible working hours, and opportunities for personal growth.
- Other info: Collaborative culture with a focus on creativity and innovation.
- Why this job: Be part of a dynamic team shaping impactful campaigns in the fitness industry.
- Qualifications: Experience in Paid Media or Creative environments and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
About the Role
The Comms Executive supports the delivery of creative and messaging across Paid Media channels, helping to ensure assets are insight‑led, platform‑appropriate and optimised for performance. As Paid Media continues to evolve, creative and messaging play an increasingly important role in campaign success.
In this role you will contribute to creative briefing, messaging structure and testing activity within Paid Media, working closely with internal teams and platform partners. You will assist in the coordination of creative testing programmes, help maintain the Paid Media creative calendar, and contribute to feedback loops that support improvements in performance metrics such as CTR, CVR and ROAS.
Key Responsibilities
- Creative Strategy & Messaging Support
- Support the development and execution of Paid Media creative and messaging across relevant platforms (Meta, TikTok, Pinterest, YouTube, Display).
- Assist in translating brand and business priorities into clear paid media messages.
- Help ensure creative adheres to platform best practices (e.g. hooks, clarity, format and variation).
- Collaborate with Copy and Design teams to adapt broader brand messaging into Paid Media‑ready assets.
- Creative Briefing & Asset Delivery
- Support the creation of clear and structured Paid Media creative briefs.
- Contribute to briefing content including messaging hooks, formats, product focus and hypotheses.
- Help coordinate asset delivery to ensure timelines, specifications and formats are met.
- Assist in maintaining efficient briefing and approval processes to minimise delays or revisions.
- Creative Calendar Coordination
- Support the upkeep of the Paid Media creative calendar across campaigns and key trading periods.
- Help align creative output with Paid Media activity and campaign timelines.
- Contribute to maintaining a consistent flow of creative assets to support campaign performance.
- Testing & Performance Support
- Assist in the implementation of creative testing across Paid Media channels.
- Support the set‑up and tracking of tests (e.g. variations in creative, messaging and formats).
- Contribute to documenting results and identifying key learnings.
- Help feed insights into future campaigns and optimisations.
- Insights & Feedback
- Support the analysis of creative performance data to identify trends and opportunities.
- Contribute to sharing actionable feedback with Copy and Design teams.
- Assist in compiling insights for reporting and performance reviews.
- Help document and organise learnings for future reference.
- Collaboration & Communication
- Work closely with Paid Media, Copy and Design teams to support campaign delivery.
- Assist in liaising with platform partners and staying informed on best practices.
- Share relevant updates and insights with internal stakeholders where appropriate.
Skills & Experience
Essential Experience & Exposure
- Experience or exposure to Paid Media, Performance Marketing or Creative environments.
- Strong written communication skills with the ability to support clear briefing.
- Basic understanding of Paid Media platforms and key performance drivers.
- Highly organised, with good attention to detail and ability to manage multiple tasks.
- Analytical mindset with an interest in performance data and insights.
Desirable Experience
- Experience working with Copy, Design or Creative teams.
- Awareness of creative testing approaches.
- Understanding of performance metrics such as CTR, CVR, CPC and ROAS.
We are an Equal Opportunity Employer.
Comms Executive - Sweaty Betty employer: Sweaty Betty
At Sweaty Betty, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our commitment to employee growth is evident through continuous learning opportunities and collaboration across creative teams, ensuring that every Comms Executive can thrive in their role while contributing to impactful campaigns. Located in a dynamic environment, we offer unique advantages such as access to industry-leading insights and the chance to work with innovative platforms, making your contributions truly meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Comms Executive - Sweaty Betty
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
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Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
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We think you need these skills to ace Comms Executive - Sweaty Betty
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Sweaty Betty.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Sweaty Betty and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Sweaty Betty
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Sweaty Betty.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
