At a Glance
- Tasks: Support creative messaging across Paid Media channels like TikTok and YouTube.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Gain hands-on experience, develop skills, and enjoy a collaborative work environment.
- Other info: Perfect for those who love creativity and data-driven insights.
- Why this job: Make an impact by shaping brand messages and optimising performance.
- Qualifications: Experience in Paid Media or Creative environments is a plus.
The predicted salary is between 30000 - 40000 £ per year.
The Comms Executive supports the delivery of creative and messaging across Paid Media channels, helping to ensure assets are insight‑led, platform‑appropriate and optimised for performance.
Responsibilities
- Support the development and execution of Paid Media creative and messaging across relevant platforms (Meta, TikTok, Pinterest, YouTube, Display).
- Assist in translating brand and business priorities into clear paid media messages.
- Help ensure creative adheres to platform best practices (hooks, clarity, format and variation).
- Work collaboratively with Copy and Design teams to adapt broader brand messaging into Paid Media‑ready assets.
- Support the creation of clear and structured Paid Media creative briefs.
- Contribute to briefing content including messaging hooks, formats, product focus and hypotheses.
- Help coordinate asset delivery to ensure timelines, specifications and formats are met.
- Assist in maintaining efficient briefing and approval processes to minimise delays or revisions.
- Support the upkeep of the Paid Media creative calendar across campaigns and key trading periods.
- Help align creative output with Paid Media activity and campaign timelines.
- Contribute to maintaining a consistent flow of creative assets to support campaign performance.
- Assist in the implementation of creative testing across Paid Media channels.
- Support the setup and tracking of tests (variations in creative, messaging and formats).
- Contribute to documenting results and identifying key learnings.
- Help feed insights into future campaigns and optimisations.
- Support the analysis of creative performance data to identify trends and opportunities.
- Contribute to sharing actionable feedback with Copy and Design teams.
- Assist in compiling insights for reporting and performance reviews.
- Help document and organise learnings for future reference.
- Work closely with Paid Media, Copy and Design teams to support campaign delivery.
- Assist in liaising with platform partners and staying informed on best practices.
- Share relevant updates and insights with internal stakeholders where appropriate.
Qualifications
- Experience or exposure to Paid Media, Performance Marketing or Creative environments.
- Strong written communication skills with the ability to support clear briefing.
- Basic understanding of Paid Media platforms and key performance drivers.
- Highly organised, with good attention to detail and ability to manage multiple tasks.
- Analytical mindset with an interest in performance data and insights.
Desirable
- Experience working with Copy, Design or Creative teams.
- Aware of creative testing approaches.
- Understanding of performance metrics such as CTR, CVR, CPC and ROAS.
Comms Executive in City of Westminster employer: Sweaty Betty
As a Comms Executive at our dynamic company, you'll thrive in a collaborative and innovative work culture that values creativity and insight-driven strategies. We offer robust employee growth opportunities, including training in the latest Paid Media practices, and a supportive environment that encourages sharing ideas and learning from one another. Located in a vibrant area, our team enjoys a flexible work-life balance and access to exciting industry events, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Comms Executive in City of Westminster
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like Sweaty Betty who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace Comms Executive in City of Westminster
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Sweaty Betty.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Sweaty Betty and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Sweaty Betty
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Sweaty Betty.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
