At a Glance
- Tasks: Lead influencer acquisition campaigns and drive user growth through innovative strategies.
- Company: Join Sweatcoin, a mission-driven app promoting health and wealth.
- Benefits: Flexible remote work, competitive pay, and the chance to make a real impact.
- Other info: Collaborate directly with leadership in a dynamic, fast-paced environment.
- Why this job: Be a key player in scaling influencer-driven growth and shaping the future of fitness.
- Qualifications: Proven success in influencer marketing and a creative, data-driven mindset.
The predicted salary is between 60000 - 80000 € per year.
At Sweatcoin, we're on a mission to make the world more active - healthier and wealthier along the way. As the leading app that turns steps into rewards, we've inspired 200M+ downloads, delivered $200M+ in rewards, and helped users walk over 23 trillion steps.
Influencer-driven growth is one of our most powerful acquisition channels - and we're just getting started. We're looking for someone to build, scale, and own it. This is primarily a Business Development role - not a brand management one. You'll be designing systems, sourcing new channels, and driving the kind of growth that compounds. Your goal is clear: double the number of users we acquire through influencers within 6 months.
You'll lead a team of junior entrepreneurs across diverse markets, bringing structure and strategy to their work while pioneering entirely new approaches to influencer acquisition - from AI-driven solutions to vertical-specific campaigns to affiliate innovation.
If you're a builder who gets energy from creating something from scratch, thrives without a playbook, and wants your earnings to reflect your results - this is your role!
What You'll Do
- Strategic Development (60%)
- Design and execute monthly influencer acquisition campaigns targeting specific verticals (health & fitness, gaming, lifestyle, finance, and more)
- Build professional influencer sourcing processes beyond the Sweatcoin app, leveraging external platforms, direct outreach, and your own creative approaches
- Explore and test new acquisition channels: AI-driven solutions, third-party affiliate programs, virtual influencers
- Develop compelling lead magnets and communication strategies to attract high-quality influencers at scale
- Analyze market opportunities and build data-driven business cases for new initiatives
- Team Leadership & Operations (40%)
- Coordinate and focus the junior entrepreneur team across markets, standardizing processes and best practices
- Establish clear workflows, tracking systems, and performance metrics
- Drive continuous improvement and knowledge sharing across geographies
What you'll bring
- Proven track record of 2X+ growth in an influencer, affiliate, or partnership program with the numbers and methodology to prove it
- A builder mindset: you've created something original, not just operated existing platforms
- Background in consumer mobile apps or web products (startup environment strongly preferred)
- Strong project management and organizational skills
- Strategic marketing thinking: you approach an influencer program the way a product marketer approaches a launch
- Data-driven and creative in equal measure
- Comfort with variable compensation tied directly to outcomes
Why Sweatcoin
- A mission that genuinely matters: getting millions of people moving every single day
- Full ownership of a high-impact acquisition channel with direct influence on company growth
- Remote-first culture with flexibility and trust at its core
- Direct collaboration with leadership in a fast-moving, founder-minded environment
- Room to experiment, build, and leave your mark
Influencer Manager - Business Development focus in London employer: Sweatcoin
At Sweatcoin, we pride ourselves on being an exceptional employer that champions a remote-first culture, offering flexibility and trust to our team members. As an Influencer Manager, you'll have the unique opportunity to lead innovative campaigns that directly impact our mission of promoting a healthier lifestyle, while enjoying direct collaboration with leadership in a dynamic environment that encourages experimentation and personal growth. Join us to make a meaningful difference and thrive in a role where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager - Business Development focus in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to influencers or professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is especially important for a role like Influencer Manager where creativity and results matter. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its influencer strategies. Be ready to discuss how you can double their user acquisition through innovative campaigns. Tailor your pitch to show how your experience aligns with their mission at Sweatcoin.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make this happen together!
We think you need these skills to ace Influencer Manager - Business Development focus in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about building and scaling influencer programs. Share why you believe in our mission at Sweatcoin and how you can contribute to making the world more active.
Be Specific with Your Achievements:We love numbers! When detailing your past experiences, be sure to include specific metrics that demonstrate your success in influencer or partnership programmes. Show us how you've achieved 2X+ growth before, and don’t shy away from sharing the strategies you used to get there.
Tailor Your Application:Make sure your application is tailored to the Influencer Manager role. Highlight relevant experiences that align with the job description, especially your strategic marketing thinking and project management skills. We want to see how your background fits perfectly with what we’re looking for!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining our team at Sweatcoin. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Sweatcoin
✨Know Your Numbers
Before the interview, make sure you can confidently discuss your past achievements in influencer or affiliate programmes. Be ready to share specific metrics that demonstrate your ability to drive growth, like doubling user acquisition rates. This will show them you have the data-driven mindset they’re looking for.
✨Showcase Your Builder Mindset
Prepare examples of projects where you've created something from scratch. Whether it’s a campaign or a new process, highlight how you approached challenges creatively and strategically. They want someone who thrives without a playbook, so let your entrepreneurial spirit shine!
✨Understand Their Mission
Familiarise yourself with Sweatcoin's mission to make the world more active. Think about how your role as an Influencer Manager can contribute to this goal. Being able to articulate how you align with their vision will set you apart from other candidates.
✨Prepare for Team Leadership Questions
Since you'll be leading a team of junior entrepreneurs, be ready to discuss your leadership style and how you plan to coordinate and motivate your team. Share examples of how you've standardised processes or improved team performance in the past to demonstrate your operational skills.
