At a Glance
- Tasks: Lead influencer acquisition campaigns and drive user growth through innovative strategies.
- Company: Join Sweatcoin, a mission-driven app promoting health and wealth.
- Benefits: Remote-first culture, flexible work, and direct impact on company growth.
- Other info: Collaborate directly with leadership and explore new marketing channels.
- Why this job: Be a builder in a fast-paced environment and make a real difference.
- Qualifications: Proven track record in influencer growth and strong project management skills.
The predicted salary is between 50000 - 70000 € per year.
At Sweatcoin, we're on a mission to make the world more active - healthier and wealthier along the way. As the leading app that turns steps into rewards, we've inspired 200M+ downloads, delivered $200M+ in rewards, and helped users walk over 23 trillion steps. Influencer-driven growth is one of our most powerful acquisition channels - and we're just getting started. We're looking for someone to build, scale, and own it. This is primarily a Business Development role - not a brand management one.
Your goal is clear: double the number of users we acquire through influencers within 6 months. You'll lead a team of junior entrepreneurs across diverse markets, bringing structure and strategy to their work while pioneering entirely new approaches to influencer acquisition - from AI-driven solutions to vertical-specific campaigns to affiliate innovation. If you're a builder who gets energy from creating something from scratch, thrives without a playbook, and wants your earnings to reflect your results - this is your role!
What You'll Do
- Strategic Development (60%)
- Design and execute monthly influencer acquisition campaigns targeting specific verticals (health & fitness, gaming, lifestyle, finance, and more)
- Build professional influencer sourcing processes beyond the Sweatcoin app, leveraging external platforms, direct outreach, and your own creative approaches
- Explore and test new acquisition channels: AI-driven solutions, third-party affiliate programs, virtual influencers
- Develop compelling lead magnets and communication strategies to attract high-quality influencers at scale
- Analyze market opportunities and build data-driven business cases for new initiatives
- Team Leadership & Operations (40%)
- Coordinate and focus the junior entrepreneur team across markets, standardizing processes and best practices
- Establish clear workflows, tracking systems, and performance metrics
- Drive continuous improvement and knowledge sharing across geographies
What you'll bring
- Proven track record of 2X+ growth in an influencer, affiliate, or partnership program with the numbers and methodology to prove it
- A builder mindset: you've created something original, not just operated existing platforms
- Background in consumer mobile apps or web products (startup environment strongly preferred)
- Strong project management and organizational skills
- Strategic marketing thinking: you approach an influencer program the way a product marketer approaches a launch
- Data-driven and creative in equal measure
- Comfort with variable compensation tied directly to outcomes
Why Sweatcoin
- A mission that genuinely matters: getting millions of people moving every single day
- Full ownership of a high-impact acquisition channel with direct influence on company growth
- Remote-first culture with flexibility and trust at its core
- Direct collaboration with leadership in a fast-moving, founder-minded environment
- Room to experiment, build, and leave your mark
Influencer Manager - Business Development focus employer: Sweatcoin
At Sweatcoin, we pride ourselves on being an exceptional employer that champions a remote-first culture, offering flexibility and trust to our team members. With a mission that genuinely matters, we empower our employees to take full ownership of impactful projects, fostering an environment where creativity and innovation thrive. Our commitment to personal and professional growth ensures that every team member has the opportunity to experiment, build, and make a significant mark on our journey towards a healthier, wealthier world.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager - Business Development focus
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to influencers directly. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past successes in influencer management or business development. This gives potential employers a taste of what you can bring to the table, especially when it comes to driving growth.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Sweatcoin, and express your interest in working with them. Sometimes, the best opportunities come from a simple conversation.
✨Tip Number 4
Leverage social media! Use platforms like LinkedIn to showcase your expertise and engage with industry leaders. Share insights on influencer marketing trends or your thoughts on innovative acquisition strategies. This can help you stand out and attract attention from recruiters.
We think you need these skills to ace Influencer Manager - Business Development focus
Some tips for your application 🫡
Show Your Passion for Growth:When you're writing your application, make sure to highlight your enthusiasm for driving growth through influencer channels. We want to see how you've previously doubled user acquisition or created something from scratch. Let your passion shine through!
Be Data-Driven:We love numbers! Include specific metrics and results from your past experiences that demonstrate your ability to achieve significant growth. This will help us understand your strategic thinking and how you approach influencer programmes.
Tailor Your Application:Don’t just send a generic application. Make it personal! Align your skills and experiences with the job description, especially focusing on business development and innovative approaches. Show us why you’re the perfect fit for our mission at Sweatcoin.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Sweatcoin
✨Know Your Influencer Landscape
Before the interview, dive deep into the world of influencers relevant to Sweatcoin's mission. Research successful campaigns in health, fitness, and lifestyle sectors. Be ready to discuss specific influencers you admire and how you would approach them for partnerships.
✨Showcase Your Builder Mindset
Prepare examples that highlight your experience in building and scaling influencer programs from scratch. Discuss any innovative strategies you've implemented in previous roles, especially those that led to significant growth. This will demonstrate your fit for a role that thrives on creativity and initiative.
✨Data-Driven Decision Making
Be prepared to talk about how you've used data to drive decisions in past projects. Bring examples of how you analysed market opportunities or measured the success of influencer campaigns. This will show that you can combine creativity with analytical thinking, which is crucial for this role.
✨Team Leadership Experience
Since you'll be leading a team of junior entrepreneurs, share your experiences in team management. Discuss how you've coordinated efforts, standardised processes, and driven performance improvements in previous roles. Highlight your ability to inspire and guide others towards achieving common goals.
