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- Tasks: Own email marketing strategy and execution for multiple DTC and eCommerce brands.
- Company: Join Sweat Pants Agency, the force behind INC #1 fastest-growing companies.
- Benefits: Collaborative remote-first environment with top marketers and growth opportunities.
- Why this job: Make a real impact on client growth while working with exciting brands.
- Qualifications: 2+ years of email marketing experience and proficiency in Klaviyo.
- Other info: Stay curious, humble, and fearless while driving innovative marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
At Sweat Pants Agency, we are a results-driven team committed to driving exceptional growth for our clients through innovative and strategic marketing.
We are looking for an experienced Email & Lifecycle Marketing Strategist to join our team. You'll own end-to-end email marketing strategy and execution for multiple DTC and eCommerce brands—developing automated flows, campaigns, and retention programs that drive measurable revenue growth. This role is ideal for someone who has worked in an agency, freelance, or multi-client environment and thrives when managing email programs across several brands simultaneously. You're not just a campaign builder—you’re a strategic partner who understands how email fits into the broader customer lifecycle.
Responsibilities- Own email strategy for multiple client accounts — developing monthly plans, campaign calendars, and long-term retention roadmaps
- Build and optimize automated flows — welcome series, abandoned cart, post-purchase, win-back, and lifecycle sequences in Klaviyo
- Analyze performance and report insights — translate data into actionable recommendations that improve open rates, CTR, conversions, and revenue
- Collaborate cross-functionally — work with copywriters, designers, and project managers to ensure campaigns are on-brand and on-time
- Develop advanced segmentation strategies — leverage RFM analysis, behavioral triggers, and audience insights to maximize engagement
- QA campaigns before launch — ensure flawless execution with attention to links, personalization, mobile responsiveness, and tracking
- Stay current with email marketing trends — bring fresh ideas and best practices to continuously improve our clients' programs
- 2+ years of email marketing experience, preferably in an agency, freelance, or multi-client setting
- Proficiency in Klaviyo — you’ve built flows, managed campaigns, and can navigate the platform confidently
- DTC/eCommerce experience — you understand the customer journey for online brands and how email drives revenue
- Track record of results — you can point to campaigns or programs where you drove measurable growth (revenue, engagement, retention)
- Strong analytical skills — comfortable with data, A/B testing, and translating metrics into strategy
- Excellent communication — clear, professional communication with clients and teammates
- Experience with SMS marketing (Klaviyo SMS, Postscript, Attentive)
- Familiarity with subscription/retention tools like ReCharge
- Knowledge of email copywriting and design principles
- Experience with project management tools like Notion, ClickUp, or Asana
- Familiarity with Slack for team communication
- Stay Curious — Always learning, testing, and improving
- Stay Humble — Open to feedback and being a good teammate
- Own It — Taking responsibility for problems, results, and processes
- Be Transparent — Open and honest communication
- Be Fearless — Thinking outside the box for big wins
Join the team behind two INC #1 fastest-growing brands. Work with exciting DTC and eCommerce clients across industries. Enjoy a collaborative, remote-first environment with top marketers from around the world. Opportunity to own strategy and make a real impact on client growth.
Email Marketing Strategist (Klaviyo - Remote) in Manchester employer: Sweat Pants Agency
Contact Detail:
Sweat Pants Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Strategist (Klaviyo - Remote) in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and strategies. We recommend using Klaviyo to demonstrate your expertise. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their email marketing strategies and think about how you can contribute. We want you to walk in (or log in) feeling confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and eager to join our results-driven team.
We think you need these skills to ace Email Marketing Strategist (Klaviyo - Remote) in Manchester
Some tips for your application 🫡
Show Off Your Klaviyo Skills: Make sure to highlight your experience with Klaviyo in your application. We want to see how you've built flows and managed campaigns, so don’t hold back on the details!
Be Data-Driven: Since we love results, share specific examples of how your email strategies have driven measurable growth. Numbers speak louder than words, so include those metrics that showcase your success!
Tailor Your Application: Don’t just send a generic application. We’re looking for someone who understands our clients' needs, so tailor your cover letter and CV to reflect how your experience aligns with the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Sweat Pants Agency
✨Know Your Klaviyo Inside Out
Make sure you’re well-versed in Klaviyo before the interview. Brush up on your experience with building flows and managing campaigns, as this will be a key focus for the role. Be ready to discuss specific examples of how you've used Klaviyo to drive results.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed email performance in the past. Bring examples of A/B tests you've conducted and how you translated data into actionable strategies. This will demonstrate your ability to not just execute but also optimise email marketing efforts.
✨Demonstrate Your Strategic Thinking
Think about how email fits into the broader customer lifecycle and be prepared to share your thoughts on developing retention roadmaps. Discuss how you’ve collaborated with other teams to create cohesive campaigns that align with brand goals.
✨Stay Current with Trends
Familiarise yourself with the latest email marketing trends and best practices. Be ready to share fresh ideas that could benefit the agency's clients. Showing that you’re proactive about learning will resonate well with their core value of staying curious.
