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For Companies At a Glance
- Tasks: Drive growth through innovative paid marketing campaigns across major platforms.
- Company: Join a dynamic team at Sway Me Good, revolutionising the creator economy.
- Benefits: Enjoy quarterly socials, free parking, and opportunities for career advancement.
- Why this job: Make a real impact in the fast-paced world of affiliate and influencer marketing.
- Qualifications: 4+ years in B2B performance marketing with strong analytical skills.
- Other info: Collaborative environment with a focus on professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Sway Me Good
Sway Me Good is the all-in-one affiliate and influencer platform helping creators monetise their everyday content and helping brands partner with creators more efficiently. From creator tools like SwaySite and Affiliate Hub to our Paid Collaborations marketplace for brands, we’re building a smarter, faster ecosystem for the creator economy.
The Role
We’re hiring a Performance Marketing Specialist to drive growth across paid channels, optimise acquisition funnels and scale campaigns that attract both creators (B2C) and brands/agencies (B2B). You’ll turn creative ideas and audience insights into measurable performance, balancing data, storytelling and experimentation to fuel our next stage of growth.
Key Responsibilities
- Plan, execute, and optimise paid campaigns across Meta, TikTok, Google and LinkedIn to attract and convert advertisers and creators.
- Build and maintain dashboards and reports to track KPIs (CPL, CAC, ROAS and LTV) and recommend actionable optimisations.
- Track and attribute performance using analytics platforms (GA4, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).
- Collaborate closely with data analysts and engineers to ensure accurate tracking, attribution, and reporting.
- Manage campaign budgets, pacing and forecasting to ensure efficient spend and strong ROI.
- Continuously A/B test copy, creatives, audience and channels to improve CTR, CAC and conversion rates.
- Develop segmented and retargeting campaigns to nurture both creator and brand audiences.
- Partner with sales and revenue teams to align lead generation with pipeline and revenue goals.
- Stay ahead of adtech and martech innovations that can enhance targeting, measurement, or efficiency.
Requirements
- 4+ years of experience in B2B performance or demand generation marketing, ideally within adtech, martech or SaaS.
- Proven success scaling advertiser or enterprise lead acquisition campaigns.
- Familiarity with A/B testing, pixel implementation and conversion tracking setups.
- Strong understanding of audience targeting, funnel optimisation and attribution models.
- Strong analytical skills with proficiency in GA4, Looker Studio, HubSpot, Salesforce, or similar tools.
- Deep understanding of LinkedIn Ads and Google Ads for B2B funnels.
- Experience with CRM integration, lead scoring and marketing automation workflows.
- Ability to synthesize data into clear insights and actionable recommendations.
- Strong collaboration skills — comfortable working with product, design, data, and sales teams.
- (Bonus) Experience marketing to agencies, brands, or enterprise clients in the digital media ecosystem.
- Bonus: Experience with affiliate or influencer marketing platforms, or with scaling creator/brand acquisition campaigns.
Life at Sway Me Good
- Small, collaborative team based in the UK.
- Quarterly socials.
- Free parking.
- Opportunities for promotion and professional growth as the company scales.
How to Apply
Send your CV, a short note on why you’d be a great fit, and examples of campaigns you’ve managed (case studies, screenshots, results summaries, or creative samples) to marketing@swaymegood.global. Include details of your role in each campaign and what impact your work delivered.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Advertising Services
Performance Marketing Specialist in St Albans employer: Sway Me Good
Contact Detail:
Sway Me Good Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist in St Albans
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Sway Me Good. Attend events, join online forums, and don’t be shy to slide into DMs. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. Use data to tell your story—after all, you’ll be driving growth through performance marketing. Make it easy for us to see how you can add value!
✨Tip Number 3
Prepare for the interview like it’s a big campaign launch. Research Sway Me Good, understand our products, and think about how you can contribute to our goals. Bring your A-game with questions that show you’re genuinely interested in our mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and ready to dive into the creator economy with us.
We think you need these skills to ace Performance Marketing Specialist in St Albans
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your relevant experience in performance marketing, especially any campaigns you've managed that align with our needs. Use clear headings and bullet points to make it easy for us to spot your achievements.
Write a Personalised Note: Don’t just send a generic cover letter! Take a moment to explain why you’re excited about the Performance Marketing Specialist role at Sway Me Good. Share what makes you a great fit and how your skills can help us grow in the creator economy.
Showcase Your Campaigns: We love seeing real examples of your work! Include case studies or screenshots of campaigns you’ve managed. Be sure to detail your role and the impact your efforts had on performance metrics like CPL and CAC.
Apply Through Our Website: While you can email us your application, we encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Sway Me Good
✨Know Your Metrics
Make sure you’re familiar with key performance indicators like CPL, CAC, ROAS, and LTV. Be ready to discuss how you've used these metrics in past campaigns to drive growth and optimise performance.
✨Showcase Your Campaigns
Prepare to share specific examples of campaigns you've managed. Highlight your role, the strategies you implemented, and the results achieved. Use data to back up your success stories!
✨Understand the Tools
Brush up on your knowledge of analytics platforms like GA4, Meta Ads Manager, and LinkedIn Campaign Manager. Be prepared to discuss how you’ve used these tools for tracking and attribution in your previous roles.
✨Collaborative Mindset
Since this role involves working closely with various teams, be ready to talk about your collaboration experiences. Share examples of how you’ve worked with data analysts, sales teams, or creatives to achieve campaign goals.
