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For Companies At a Glance
- Tasks: Own and execute a multi-platform content strategy across Instagram, TikTok, LinkedIn, and X.
- Company: Join Sway Me Good, a dynamic affiliate and influencer platform revolutionising the creator economy.
- Benefits: Enjoy quarterly socials, free parking, and opportunities for promotion as we grow.
- Why this job: Make an impact in the creator economy while crafting authentic content for brands and creators.
- Qualifications: 3+ years in content strategy with a strong track record in social and digital marketing.
- Other info: Collaborative team environment with a focus on professional growth and creativity.
The predicted salary is between 30000 - 50000 £ per year.
About Sway Me Good
Sway Me Good is an affiliate and influencer platform helping creators monetise their everyday content and helping brands partner with creators efficiently. From creator tools like SwaySite and Affiliate Hub to our Paid Collaborations marketplace for brands, we’re building a smarter ecosystem for the creator economy.
The Role
You’ll own our content strategy end-to-end across Instagram, TikTok, LinkedIn and X, developing a cohesive look, voice and cadence that feels premium and on-brand. You’ll also drive B2B content (lead magnets, articles, case studies) and support ad creative with organic-driven concepts. SEO and AI-assisted GEO content are bonus levers you’ll help us test.
Key Responsibilities
- Build and execute a multi-platform content strategy to grow organic reach, engagement and brand authority.
- Plan and brief short-form video content (hooks, scripts, storyboards, captions), collaborating with creators/editors.
- Maintain and evolve visual identity and brand voice across channels for a professional, cohesive presence.
- Create and edit B2B assets: blog posts, lead magnets/whitepapers, case studies and email content.
- Support performance marketing with adapting/concepting organic concepts for paid social campaigns.
- Support SEO initiatives through keyword research, on-page optimisation, internal linking and measure impact.
- Analyse channel metrics, report insights and continuously refine content based on data.
Requirements
- 3+ years in content strategy/social/digital marketing (creator economy, SaaS or D2C experience ideal).
- Proven track record growing social channels with high-quality, on-brand content.
- Excellent copywriting across short-form video, social captions, blog and email.
- Working knowledge of analytics tools and data interpretation for content optimisation.
- Solid understanding of SEO fundamentals and content discoverability best practices.
- Mastery of short-form video from hooks, pacing, retention and trend adaptation for TikTok/Reels to briefing creators or editors effectively.
- Genuinely curious about the creator economy and able to craft authentic content for both creators and brands.
- Proficient in CapCut, InShot, Canva, or similar tools, with a sharp eye for layout, hierarchy and brand consistency.
- Culturally aware and deeply tuned into UK digital and creator culture to ensure content relevance and timeliness.
Life at Sway Me Good
- Small, collaborative team based in the UK
- Quarterly socials
- Free parking
- Opportunities for promotion and professional growth as the company scales
How to Apply
Send your CV, a short note on why you’d be a great fit, and five examples of content you’ve produced (social posts, campaigns, blog articles, lead magnets, etc.) to marketing@swaymegood.global. This can include links to TikTok, Instagram or YouTube pages you manage, articles you’ve written, or videos you’ve produced – the more variety, the better.
Content Marketing Specialist in St Albans employer: Sway Me Good
Contact Detail:
Sway Me Good Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Specialist in St Albans
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Sway Me Good. Attend events, join online forums, and don’t be shy to slide into DMs. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content work. Whether it’s social posts, videos, or articles, make sure it reflects your unique style and expertise. A strong portfolio can speak volumes about what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to Sway Me Good directly and express your interest in working with them. Share your ideas on how you could contribute to their content strategy – it shows initiative and enthusiasm!
✨Tip Number 4
Stay updated on trends! The creator economy is always evolving, so keep an eye on the latest trends in content marketing and social media. Being knowledgeable about current happenings will help you stand out in interviews and discussions.
We think you need these skills to ace Content Marketing Specialist in St Albans
Some tips for your application 🫡
Show Off Your Skills: When you’re putting together your CV and that short note, make sure to highlight your experience in content strategy and social media. We want to see how you've grown channels with your creative flair, so don’t hold back!
Be Authentic: Craft your application in a way that reflects your genuine interest in the creator economy. We love seeing applicants who can connect with both creators and brands, so let your personality shine through!
Diverse Content Examples: Remember to include a variety of content examples when you apply. Whether it’s social posts, blog articles, or videos, we want to see your versatility. The more diverse, the better!
Apply Through Our Website: Make sure to send your application via our website. It’s the best way for us to keep track of everything and ensures your application gets the attention it deserves!
How to prepare for a job interview at Sway Me Good
✨Know Your Content Inside Out
Before the interview, dive deep into Sway Me Good's content strategy and recent campaigns. Familiarise yourself with their social media presence on Instagram, TikTok, LinkedIn, and X. Being able to discuss specific examples of their work will show your genuine interest and understanding of their brand.
✨Showcase Your Creativity
Prepare to present your own content ideas that align with Sway Me Good's vision. Think about how you would approach short-form video content or B2B assets for them. Bring along examples of your previous work that demonstrate your ability to create engaging, on-brand content.
✨Be Data-Driven
Since the role involves analysing channel metrics, be ready to discuss how you've used data to optimise content in the past. Share specific metrics or insights from your previous roles that highlight your analytical skills and how they contributed to content success.
✨Stay Current with Trends
Sway Me Good is looking for someone who is culturally aware and tuned into UK digital culture. Brush up on the latest trends in the creator economy and be prepared to discuss how you can leverage these trends in your content strategy. This will show that you're not just a content creator but also a trendsetter.
