At a Glance
- Tasks: Drive customer engagement and optimise the online shopping experience for a luxury hair brand.
- Company: Join SWAY, a leading luxury hair extension brand redefining beauty.
- Benefits: Full-time role with a focus on creativity and data-driven strategies.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping the future of beauty and e-commerce.
- Qualifications: Experience in CRM or e-commerce, preferably in beauty or fashion.
The predicted salary is between 40000 - 50000 € per year.
SWAY is a leading luxury hair extension brand redefining everyday beauty. Our clean, minimal aesthetic and community-led approach inspire confidence in salons and consumers worldwide. As we continue to scale, we’re looking for a CRM/Ecommerce Manager to join our growing team and help deliver a seamless, elevated experience across every digital touchpoint.
The CRM/Ecommerce Manager will drive customer engagement, retention, and online revenue by owning the full customer journey across email/SMS, website optimisation, promotions, and product launches. This role sits at the intersection of creative and digital - ideal for someone who is data-led, commercially minded, and passionate about beauty and luxury branding.
You will support the development of our 360° campaigns, ensuring CRM and onsite experiences reflect SWAY’s premium aesthetic and our campaign direction:
- CRM: Manage and execute all CRM touchpoints across email, SMS, automations, flows, and retention journeys using Klaviyo.
- Build monthly CRM calendars aligned to campaigns, product launches, and trade activity.
- A/B test subject lines, creative, and messaging to drive performance improvements.
- Monitor key CRM metrics (open rate, click rate, conversion, revenue per recipient).
- Develop post-purchase flows, replenishment reminders, loyalty communications, and salon-specific communications.
- Ensure CRM creative aligns with SWAY’s brand identity and luxury-led visual direction.
- Ecommerce: Support management of the SWAY website (Shopify), ensuring the site is optimised for performance, UX, and conversion.
- Update onsite content including banners, navigation, product pages, landing pages, look books, and collections.
- Run weekly and monthly performance reports across sales, conversion, traffic, AOV, and top-performing SKUs.
- Implement onsite A/B testing in partnership with wider team (copy, creative, layout, merchandising).
Experience in CRM or E-commerce (beauty, fashion, or DTC experience preferred). Strong understanding of email/SMS strategy, segmentation, and customer lifecycle marketing. Working knowledge of Shopify, Klaviyo, GA4, and e-commerce reporting tools. A creative eye with the ability to partner closely with design teams on premium visuals. Data-driven mindset with the ability to translate insights into actionable improvements. Passion for beauty, haircare, and delivering elevated brand experiences.
Job Type: Full-Time Monday – Friday
ECommerce Manager Digital Trading in Manchester employer: SWAY Hair Extensions
At SWAY, we pride ourselves on being a forward-thinking luxury hair extension brand that values creativity and innovation. Our collaborative work culture fosters personal and professional growth, offering employees the chance to thrive in a dynamic environment where their contributions directly impact our community-led approach. With a focus on beauty and luxury branding, we provide unique opportunities for career advancement while ensuring a seamless and elevated experience for both our team and customers.
StudySmarter Expert Advice🤫
We think this is how you could land ECommerce Manager Digital Trading in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and eCommerce space, especially those who work at SWAY or similar brands. A friendly chat can open doors and give you insider info on what they’re really looking for.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past CRM and eCommerce projects. Highlight any data-driven results you've achieved, as this will resonate with the team at SWAY.
✨Tip Number 3
Prepare for the interview by diving deep into SWAY’s brand identity and recent campaigns. Be ready to discuss how you can enhance their customer journey and align with their luxury aesthetic.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the SWAY family.
We think you need these skills to ace ECommerce Manager Digital Trading in Manchester
Some tips for your application 🫡
Show Your Passion for Beauty:When writing your application, let your love for beauty and luxury branding shine through. We want to see how your passion aligns with SWAY's mission to redefine everyday beauty.
Highlight Relevant Experience:Make sure to showcase any experience you have in CRM or e-commerce, especially in the beauty or fashion sectors. We’re looking for someone who understands the customer journey and can drive engagement effectively.
Be Data-Driven:Since this role is all about optimising performance, don’t forget to mention your experience with data analysis. Share examples of how you've used metrics to improve campaigns or website performance in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with SWAY!
How to prepare for a job interview at SWAY Hair Extensions
✨Know Your CRM Tools
Familiarise yourself with Klaviyo and Shopify before the interview. Be ready to discuss how you've used these tools in past roles, especially in managing email/SMS campaigns and website optimisation. Showing that you can hit the ground running will impress them!
✨Showcase Your Data Skills
Prepare to talk about your experience with A/B testing and how you've used data to drive performance improvements. Bring specific examples of metrics you've monitored, like open rates or conversion rates, and how you translated those insights into actionable strategies.
✨Emphasise Your Creative Side
Since this role sits at the intersection of creative and digital, be ready to discuss your approach to aligning CRM creative with brand identity. Share examples of how you've collaborated with design teams to create visually appealing campaigns that resonate with a luxury audience.
✨Understand the Brand
Do your homework on SWAY and its community-led approach. Be prepared to discuss how you would enhance customer engagement and retention while maintaining their premium aesthetic. Showing genuine passion for beauty and luxury branding will set you apart from other candidates.
