At a Glance
- Tasks: Drive customer engagement and optimise the online shopping experience for a luxury hair brand.
- Company: Join SWAY, a leading luxury hair extension brand redefining beauty.
- Benefits: Full-time role with a dynamic team and opportunities for growth.
- Other info: Fast-paced environment perfect for creative, data-driven individuals.
- Why this job: Be at the forefront of beauty and e-commerce, making a real impact.
- Qualifications: Experience in CRM or e-commerce, preferably in beauty or fashion.
The predicted salary is between 40000 - 50000 € per year.
SWAY is a leading luxury hair extension brand redefining everyday beauty. Our clean, minimal aesthetic and community-led approach inspire confidence in salons and consumers worldwide. As we continue to scale, we’re looking for a CRM/Ecommerce Manager to join our growing team and help deliver a seamless, elevated experience across every digital touchpoint.
The CRM/Ecommerce Manager will drive customer engagement, retention, and online revenue by owning the full customer journey across email/SMS, website optimisation, promotions, and product launches. This role sits at the intersection of creative and digital - ideal for someone who is data-led, commercially minded, and passionate about beauty and luxury branding. You will support the development of our 360° campaigns, ensuring CRM and onsite experiences reflect SWAY’s premium aesthetic and our campaign direction: Luxury in the Everyday.
- CRM: Manage and execute all CRM touchpoints across email, SMS, automations, flows, and retention journeys using Klaviyo.
- Build monthly CRM calendars aligned to campaigns, product launches, and trade activity.
- Create segmentation strategies to improve repeat purchase, LTV, and customer reactivation.
- A/B test subject lines, creative, and messaging to drive performance improvements.
- Monitor key CRM metrics (open rate, click rate, conversion, revenue per recipient).
- Develop post-purchase flows, replenishment reminders, loyalty communications, and salon-specific communications.
- Ensure CRM creative aligns with SWAY’s brand identity and luxury-led visual direction.
- Ecommerce: Support management of the SWAY website (Shopify), ensuring the site is optimised for performance, UX, and conversion.
- Update onsite content including banners, navigation, product pages, landing pages, look books, and collections.
- Assist with product launches - coordinating onsite set-up, descriptions, bundling, upsells/cross-sells.
- Run weekly and monthly performance reports across sales, conversion, traffic, AOV, and top-performing SKUs.
- Implement onsite A/B testing in partnership with wider team (copy, creative, layout, merchandising).
What we are looking for:
- Experience in CRM or E-commerce (beauty, fashion, or DTC experience preferred).
- Strong understanding of email/SMS strategy, segmentation, and customer lifecycle marketing.
- Working knowledge of Shopify, Klaviyo, GA4, and e-commerce reporting tools.
- Highly organised, proactive, and comfortable working in a fast-paced growth environment.
- A creative eye with the ability to partner closely with design teams on premium visuals.
- Data-driven mindset with the ability to translate insights into actionable improvements.
- Passion for beauty, haircare, and delivering elevated brand experiences.
Job Type: Full-Time Monday – Friday
Ecommerce Manager in Manchester employer: SWAY Hair Extensions
SWAY is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity meets data-driven decision-making. As a member of our team, you will enjoy opportunities for professional growth in the dynamic luxury beauty sector, alongside competitive benefits and a supportive environment that values innovation and collaboration. Located in a thriving area, SWAY offers a unique chance to contribute to a brand that is redefining beauty while working with passionate individuals who share your enthusiasm for elevating customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and e-commerce space, especially those who work at SWAY or similar brands. A friendly chat can open doors and give you insider info on what they’re really looking for.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past CRM and e-commerce projects. Highlight any data-driven successes you've had, especially in the beauty sector, to catch their eye.
✨Tip Number 3
Prepare for the interview by diving deep into SWAY’s brand identity and recent campaigns. Be ready to discuss how you can enhance their customer journey and align with their luxury aesthetic – they’ll love your enthusiasm!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the SWAY team.
We think you need these skills to ace Ecommerce Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Beauty:When writing your application, let your love for beauty and luxury shine through! Share any relevant experiences or projects that highlight your enthusiasm for the industry. We want to see how you connect with our brand's ethos.
Be Data-Driven:Since this role is all about driving customer engagement and retention, make sure to include specific examples of how you've used data to inform your decisions in previous roles. We love seeing numbers that back up your achievements!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. We appreciate candidates who take the extra step to align with our needs.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at SWAY Hair Extensions
✨Know Your CRM Tools
Familiarise yourself with Klaviyo and Shopify before the interview. Be ready to discuss how you've used these tools in past roles, especially in managing customer journeys and optimising e-commerce sites.
✨Showcase Your Data Skills
Prepare examples of how you've used data to drive decisions in your previous roles. Discuss specific metrics like open rates or conversion rates and how you improved them through A/B testing or segmentation strategies.
✨Align with SWAY’s Aesthetic
Understand SWAY's brand identity and luxury positioning. Think about how you can contribute to maintaining this aesthetic in CRM communications and website content. Bring ideas on how to enhance the customer experience while reflecting their premium image.
✨Be Ready for Creative Discussions
Since this role sits at the intersection of creative and digital, be prepared to discuss your creative process. Share how you collaborate with design teams and how you ensure that marketing campaigns resonate with the target audience.
