At a Glance
- Tasks: Drive customer engagement and optimise the online shopping experience for a luxury hair brand.
- Company: Join SWAY, a leading luxury hair extension brand redefining beauty.
- Benefits: Full-time role with a focus on creativity and data-driven strategies.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of beauty e-commerce.
- Qualifications: Experience in CRM or e-commerce, preferably in beauty or fashion.
The predicted salary is between 35000 - 45000 € per year.
SWAY is a leading luxury hair extension brand redefining everyday beauty. Our clean, minimal aesthetic and community-led approach inspire confidence in salons and consumers worldwide. As we continue to scale, we’re looking for a CRM/Ecommerce Manager to join our growing team and help deliver a seamless, elevated experience across every digital touchpoint.
The CRM/Ecommerce Manager will drive customer engagement, retention, and online revenue by owning the full customer journey across email/SMS, website optimisation, promotions, and product launches. This role sits at the intersection of creative and digital - ideal for someone who is data-led, commercially minded, and passionate about beauty and luxury branding.
You will support the development of our 360° campaigns, ensuring CRM and onsite experiences reflect SWAY’s premium aesthetic and our campaign direction:
- CRM: Manage and execute all CRM touchpoints across email, SMS, automations, flows, and retention journeys using Klaviyo.
- Build monthly CRM calendars aligned to campaigns, product launches, and trade activity.
- A/B test subject lines, creative, and messaging to drive performance improvements.
- Monitor key CRM metrics (open rate, click rate, conversion, revenue per recipient).
- Develop post-purchase flows, replenishment reminders, loyalty communications, and salon-specific communications.
- Ensure CRM creative aligns with SWAY’s brand identity and luxury-led visual direction.
- Ecommerce: Support management of the SWAY website (Shopify), ensuring the site is optimised for performance, UX, and conversion.
- Update onsite content including banners, navigation, product pages, landing pages, look books, and collections.
- Run weekly and monthly performance reports across sales, conversion, traffic, AOV, and top-performing SKUs.
- Implement onsite A/B testing in partnership with wider team (copy, creative, layout, merchandising).
Experience in CRM or E-commerce (beauty, fashion, or DTC experience preferred). Strong understanding of email/SMS strategy, segmentation, and customer lifecycle marketing. Working knowledge of Shopify, Klaviyo, GA4, and e-commerce reporting tools. A creative eye with the ability to partner closely with design teams on premium visuals. Data-driven mindset with the ability to translate insights into actionable improvements. Passion for beauty, haircare, and delivering elevated brand experiences.
Job Type: Full-Time Monday – Friday
E-Commerce Manager - Digital in Manchester employer: SWAY Hair Extensions
At SWAY, we pride ourselves on being a forward-thinking luxury hair extension brand that values creativity and community. Our collaborative work culture fosters innovation and personal growth, offering employees the chance to thrive in a dynamic environment where their contributions directly impact our brand's success. With a focus on employee development and a commitment to excellence, SWAY provides a unique opportunity for those passionate about beauty and e-commerce to make a meaningful difference in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Manager - Digital in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and e-commerce space, especially those who work at SWAY or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a mini portfolio showcasing your previous CRM or e-commerce projects. Highlight any data-driven results you've achieved, especially if they relate to customer engagement or online revenue.
✨Tip Number 3
Prepare for the interview by diving deep into SWAY’s brand identity and recent campaigns. Be ready to discuss how you can enhance their digital touchpoints and align with their luxury aesthetic.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the SWAY team.
We think you need these skills to ace E-Commerce Manager - Digital in Manchester
Some tips for your application 🫡
Show Your Passion for Beauty:When you're writing your application, let your love for beauty and luxury branding shine through. We want to see how your passion aligns with SWAY's mission to redefine everyday beauty.
Be Data-Driven:Since this role is all about driving customer engagement and online revenue, make sure to highlight any experience you have with data analysis. We love candidates who can turn insights into actionable strategies!
Tailor Your Experience:Don’t just send a generic application! Tailor your CV and cover letter to reflect your experience in CRM and e-commerce, especially if you've worked in beauty or fashion. Show us why you're the perfect fit for this role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at SWAY Hair Extensions
✨Know Your CRM Tools
Familiarise yourself with Klaviyo and Shopify before the interview. Be ready to discuss how you've used these tools in past roles, especially in managing email/SMS campaigns and website optimisation. Showing that you can hit the ground running will impress them!
✨Showcase Your Data Skills
Prepare to talk about your experience with A/B testing and how you've used data to drive performance improvements. Bring specific examples of metrics you've monitored, like open rates or conversion rates, and how you translated those insights into actionable strategies.
✨Emphasise Your Creative Side
Since this role sits at the intersection of creative and digital, be ready to discuss your approach to aligning CRM creative with brand identity. Share examples of how you've collaborated with design teams to create visually appealing campaigns that resonate with a luxury audience.
✨Understand SWAY's Brand Aesthetic
Do your homework on SWAY’s brand and its community-led approach. Be prepared to discuss how you would maintain their clean, minimal aesthetic in your CRM and e-commerce strategies. Showing genuine passion for the brand will set you apart from other candidates.
